Luxury Investors Plan China's Territory. Domestic Investors Are Expected To Play A Big Role.

After raising the price of some products in July last year,

Nevertheless, this does not affect the consumption enthusiasm of the Chinese market.

Last year, almost all the luxury brands in China gained two digit growth, and the Chinese market accounted for 15% of the global luxury goods market, according to a survey by the World Luxury Association.

More and more luxury brands are expanding their share in the Chinese market through the pformation of self owned stores. Seeing this, Chinese investors can't wait to make the effort to share the fruits of their own market.

Private pursuit of luxury operators

In March 7th, LV M H announced that it had a 51% stake in Bvlgari in the form of convertible and open takeover.

Bvlgari is the third largest jewellery manufacturer in the world, and sales increased 25% in the 1-2 months of this year.

Its sales in Asia account for about 1/4 of total sales.

The deal will double the size of the watch and jewelry department of LV M H, while Louis Weedon's sales growth lagged behind that of the world's largest jewellery producer.

The combination of luxury and luxury has made chips for China's market.

It is reported that at present, LV has opened 33 stores in 28 cities, and G U CCI has opened 37 stores in 25 cities. Coach announced that it will increase from 25 stores to 80 stores in the next 5 years, and Burberry plans to increase to 100 stores in Hua men shop in 5 years.

Chinese investors also want to join this feast.

Not long ago, the aurora borealis led the nine main products of high-end men's clothing.

In the same month, the aggressive Jiapin network was awarded the third round of financing by Jinsha River venture capital, Taishan Angel venture capital, song wo capital and a consortium in Hongkong.

In 2009, the website had received the first round of financing of Taishan Angel 500 thousand yuan; in June 2010, they got the second round of capital jointly invested by song wo capital and Jiaxing capital.

In October last year, it was only 3 months since the official launch of the Shang pin network. Under the circumstances of no achievement, angel investors and V C of Si Disney invested millions of dollars in investment.

While D CM and Sequoia Capital 20 million US dollars, venture capital is injected into vip.com, a luxury Operation website.

Apart from the organization, small investors also expect to share the fruits of luxury in China in the next 1-2 years.

After the four attempt, Italy's luxury brand Prada is planning to launch its fifth listing in Hong Kong.

A few days ago, Bertelli, chief executive of the company, confirmed in an interview with Italy daily that Prada will start in Hongkong IPO in 6-7 this year, and ruled out the possibility that the company will be listed in Hongkong and Milan simultaneously.

"This means that Chinese investors will be directly involved in investing in Prada shares."

A small investor said.

It is alleged that Prada intends to issue 15% to 20% shares in Hong Kong from its family members and Italy United St Paul bank respectively.

Analysts believe that the valuation of Prada is about 5 billion -60 billion euros.

Xia Jia Li, chairman of the Hongkong stock exchange, visited Italy recently and met with local famous enterprises.

He told the media that he believed that there would be famous brands coming to Hong Kong in the future.

In addition to Prada, the British times Times quoted sources as saying that Italy clothing brand SalvatoreFerragam o is planning to raise $1 billion in listing in Hong Kong, and has consulted potential investors' interest.

It is reported that sales of Ferragam o in Asia account for about 1/4 of the group.