Semir Clothing To Raise Funds To Force Marketing Network Construction

Zhejiang Semir apparel Limited by Share Ltd has issued 70 million shares of A shares for the first time, and has successfully landed in Shenzhen securities. transaction Institute. The company plans to use the proceeds raised for investment. Marketing Network construction projects and Promotion of information technology Construction Project.

According to the data, this project is in line with the company's future development strategy, and can further enhance the core competitiveness of the company. The marketing network construction project aims at improving the marketing mode of the company. The company will strengthen the power of direct outlets in the key core cities, and strengthen the control of important terminal nodes and potential areas through the introduction of cooperative franchisees, improve the company's original marketing mode and optimize the regional layout of the marketing network, and constantly enhance the company's brand image and market position; the information construction project aims at building an internationally advanced centralized information management platform, comprehensively enhancing the company's integrated management and scientific application ability of the business data, improving the internal and external information communication channels, and improving the quick response capability of the supply chain, so as to provide strong support for the long-term and rapid development of the multi brand management mode of the company.

As the leading brand of the domestic casual wear industry, how can Semir dress its own innovative development path in the future, and how to develop its own sky to make it shine and shine?

　　 Successful multi brand operation platform

After years of accumulation, based on a deep understanding of industry and market demand, the company has successfully constructed a multi brand operation platform, spanning two major differentiated clothing market segments, and has two brands of Semir casual wear and Barbara children's clothing, and is in the leading position in the two major market segments.

According to the characteristics of the two major market segments of casual wear and children's clothing and the needs of the target consumers, the company takes the brand management as the core and independently operates Semir's casual wear and Barbara children's clothing two brands in the form of a division system, and constructs a differentiated business platform for the two major market segments. It effectively integrates the resources of the two sub sectors of the industrial chain upstream and downstream, and realizes the efficient integration of multiple producers and channels. The design, production and channel owners of the two sub sectors can quickly penetrate into the market and target consumers through the company's business platform.

The successful establishment of multi brand operation platform enables the company to always grasp the core value chain of the domestic apparel industry, and lay a good foundation for the company to build more brands and extend its products in the future, so as to provide protection for the company to become the first and world leading multi brand apparel group.

　 360 degree advanced brand management

Semir clothing quality based brand strategy, make full use of the intangible assets of the brand, and intangible assets to mobilize tangible assets to integrate the advantages of global resources. According to the market survey data of Euromonitor, an international famous company, the Semir brand is the second largest casual wear brand in China in terms of terminal sales revenue in 2008. Balbala brand is the largest brand of children's clothing in China.

Since its inception, the company has always placed its main business in the apparel industry, focusing on the two fast-growing market segments of casual clothing and children's clothing, constantly adjusting and optimizing the business development mode, and making efforts to build the two major brands of Semir and Barbara. Semir brand regards the young and energetic young generation as the target consumer group. It is positioned as "I am the tide generation". It has hired Nicholas Tse, TWINS, SJ-M and Show Luo as spokesmen of brand image, and put forward the brand slogan of "what to wear, what to wear", "to wear what, to tide me to see", and to pursue a casual fashion product that is fashionable, comfortable and cost-effective for the target consumer group. Balbala brand advocates "childhood is not the same", aims to provide fashionable and high-quality children's clothing to the middle class and well-off families, and advocate the concept of "free and free" children's growth.

The tide is wide and the wind is sailing. When the curtain of 12th Five-Year was just beginning, we could see that a large commercial ship was ready.

It's about to break the waves!