&Nbsp Opened In 12Th Five-Year, And Co Founded With CHIC.

The nineteenth session jointly organized by the China Apparel Association, China World Trade Center Company Ltd and China Textile Council.

In the past five years, the "story" has been the most abundant five years in the past thirty years of reform and opening up. In all the pains, rejoicing, innovation and rising, the Chinese garment industry has been participating in, feeling, reflecting, and gaining. In such a special five years, the clothing industry has carried more connotations.

Discovery is exploration.

With the start of the "Eleventh Five Year Plan", the global financial disaster caused a series of sequelae, such as rising raw material prices, rising labor costs, shrinking foreign trade processing industry and so on.

But after these "crises", we still find the momentum of the development of the garment industry.

With the decline of the industry, the strong Chinese clothing brand has become the "new dancer" that the global fashion industry has found and attracted. The Chinese clothing market has also become the "new position" that the global fashion brands find and flock together. "The era of China's clothing brand" has accelerated the pace of progress even because of this financial crisis, and Chinese clothing brand entrepreneurs, designers and people in the industry have become more calm and rational in this crisis. They know how to calm down to discover, experience and try to find new inspiration and new precipitation for brand operation and industry development, and accumulate more powerful energy and reserve power for the sustainable development of brand building. Difficulties make us stronger. In the global financial turmoil, international fashion

There is no end to it.

The later "environmental revolution" has also created a vigorous "

During the "11th Five-Year" period, China's clothing industry is an advocate and practitioner of low carbon economy. The pace of cultural creativity has not stopped. Social responsibility and mission also urge entrepreneurs to strive to create a green future.

By the end of 12th Five-Year in 2015, China's textile and garment industry will cultivate hundreds of well-known regional brands, cultivate thousands of well-known brand enterprises nationwide, and create hundreds of millions of brand annual output value.

As an industry platform carrying many dreams of China's garment industry, CHIC will also follow the pace of "12th Five-Year" and continue to work hard for the sustainable development of China's own clothing brand and the glorious future of international pride.

Exhibition section

Domestic exhibition area -

New brands pour into strength brands, return to cultural creativity

In the year 12th Five-Year, CHIC2011 mirrors the momentum and strength of China's garment industry upgrading and brand growth.

This exhibition has more than 600 local clothing brands, occupying nearly 80 thousand square meters of exhibition area.

In the new five years of industrial pformation and upgrading, the brand is eager to inject more fresh ideas and resources into the exhibition and develop a wider market channel through professionalism and authority.

Men's clothing has always been given the word "magnificent, capable, honourable, and imposing" and so on. CHIC2011's men's wear hall, with its consistent style and spirit, has condensed new features and ushered in more cutting-edge brands and historic brands.

In the 14000 square meter E1 men's wear hall, dozens of brand clothing enterprises such as YOUNGOR, Shan Shan, red bean, Bosideng, Liran, Ruyi, Nanshan, sunshine fashion, Aston, nunge, Saint West, AlNi, oronne, George, Bruni and so on have exhibited their unique fashion trend in exhibitors planning and booth design.

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YOUNGOR, Bosideng, ll, red beans, Ruyi and other enterprises are carrying out the multi brand management mode while doing the main brand.

YOUNGOR's six brands have made their products. Bosideng has made many brands from a single feather down brand, spanning many fields such as down, men's wear, women's wear, children's wear, leisure and so on.

It can be found that the concept and connotation of multi brand operation have surpassed and broken the multi brand management of single category of enterprises. Men's clothing enterprises not only make brand extensions related to men's clothing, but also dress up clothing and clothing products such as men's wear, children's clothing and other horizontal clothing products, and even multi brand management is no longer a contest tool and development strategy among clothing brand enterprises. Many well-known upstream accessories enterprises and downstream market channels have also joined the camp of buying or creating clothing brands.

While some enterprises are developing their multi brands, some companies are more focused on the innovation of terminal mode, such as the odd way. They are committed to seeking different ways of brand management and trying to find gaps in the market.

In addition, some enterprises saw that the time for Chinese fashion to step onto the international stage after the financial crisis is approaching. The strategic plan of internationalized cooperation and integration of international resources has been deployed in advance. For example, Saint West, the traditional men's wear brand has again appeared in CHIC after these years of precipitation, development and reflection. It is expected to find a new mode of strengthening the domestic market in the CHIC platform and the new potential to move towards the international arena.

The return of strength brand is attracting attention. Shanshan Group's "home brand" - Shan Shan suit has returned to the professional audience's view. It still has the demeanor and demeanor of the year when it was active in the men's wear market.

The new brand extension brings more new ideas to the exhibition area, including the "L2", an extension brand of famous enterprises, as a new force of youth under the banner of Li Lang, and it is once again involved in CHIC.

Ruyi group brings fashion and leisure brands such as Simplelife and Mano. The garment brands purchased or created by these upstream large textile groups make the Chinese clothing market more diversified.

The most important aspect of compact and dynamic E2 leisure and sports hall is joy, youth and fashion.

XTEP, Taiping, Nuo De, JASONWOOD, Makwafi Geg, storm, Tony Will, GXG, Zuo, Ji Hua and other exhibitors.

Compared with last year, the number of E2 exhibitors participating in the exhibition increased by 20%. From the style of participating leisure brands, we can see that the trend of fashion and leisure nowadays is more focused on design, focusing on the mix and match of fashion elements and leisure fabrics.

In the E2 hall, a lot of new discoveries will bring people a surprise. More fashion sports brands show "sense of life and understanding" in the exhibition design, product display and product design concept. Sports brands, leisure brands and fashion brands have been sharply different, but this year it has become blurred and harmonious. Fashion sports brands have begun to emphasize the expression of healthy lifestyles and the integration of fashion elements.

How to let people first find themselves in many brands? It is the proposition that every brand is racking its brains during the CHIC2011 period.

Once a prominent brand in the women's wear exhibition area, Taiping bird will change its position this year. It will bring its own new season casual wear, open another door to communicate with the market, and show the charming charm of Taiping bird in the style of fashion and leisure.

XTEP is the expansion of sports brand to fashion sports, and consumers' re recognition of sports brand from the fashion lifestyle; and the American fashion brand group, acconis, has truly discovered the great potential of the Chinese market, and has found many excellent Chinese clothing brands and entrepreneurs. Therefore, it has led a large number of American brands to participate in CHIC, hoping to establish a new cooperation mode with Chinese enterprises on this platform. Euro silk is the representative of the pformation from OEM to brand operation. They find that the market determines the direction of development, so when it has enough experience, technology and capital, it is inevitable to create its own brand.

Compared to men's wear, fashion and leisure sports hall, the women's wear hall is more colorful.

The exhibition area of 23 thousand square meters has gathered more than 100 women's clothing brands to compete with each other, showing that female consumers are more aggressive and progressive in pursuit of fashion.

Hangzhou women's clothing brand is still one of the most shining "heroines" on CHIC. Women's diaries, ancient wood sunset, FAIRY and other brand representatives are emanating the new Hangzhou style with graceful and gentle trend.

At the same time, the famous women's clothing brands from other cities such as the euro Bruno, the left and right years, the playing, the Shu Lang, the riddle, and the Yi Jia Yong also show different brand cultures and styles.

The women's clothing brands such as Ms Shang and so on have been grasping both the network channel and the physical market channel. "New channel brand" joins CHIC, which not only lays a higher platform for the new development path of the traditional market channel, but also provides more experience, inspiration and help to the offline brand of "network sales" hesitant.

At the same time, Loya, Honeys, OLIVE des OLIVE and a number of young women's clothing brands from Japan march into the women's wear exhibition area, with their proud market reputation, and compete with many women's brand brands in China, so that women's wear exhibition area has a more vibrant fashion color.

The brands from Shenzhen came to the CHIC for the first time in 2010. Su Dabao, the famous sand painting master, told the story of sand and time. The "sand culture" created by the years was unique, bringing the visual feast to the industry, and at the same time, it led the industry to pay attention to and ponder over the cultural journey of Chinese clothing brand.

In 2011, around the years, CHIC went on to continue to work together with powerful media to spread the elegant "sand culture".

What is worth noting is that the underwear exhibitors in women's wear hall have doubled and doubled. Compared with 2010, with the growth of per capita GDP in China, the concept of life is changing, and the desire for high taste life is more intense than ever before.

Therefore, a more professional and high-end brand of underwear and home clothes has come to the forefront, and is about to debut in CHIC2011.

At the same time, a group of knitted underwear clusters, which originally only made foreign trade, saw a broader market prospect from the domestic market in the wave of the international financial crisis, and started to build their own brands. The underwear exhibition area set up by CHIC2011 can not only meet the needs of this part of the brand in the early stage of opening up the market, but also further cultivate and promote the development of the underwear market.

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The famous underwear brand Ordifen and its young brand ruby are reappearing in the CHIC. The Canadian style underwear brand Mei Ting will invite the famous model Qiqi of Hongkong to compete for elegance. In the home furnishing brand, Gad Dinah from France deserves attention. Its CHIC goal is very clear and is intended to enter the high-end shopping malls.

In the process of pformation and upgrading, Chinese women's wear brands can only find a way of value for themselves by constantly reassessing themselves and discovering themselves.

And through the CHIC platform's delineation, the Chinese women's clothing brand will surely emerge more colorful.

In recent years, the children's wear exhibition area has always been one of the most impressive exhibition areas in CHIC's domestic Pavilion. This year's 11 thousand square meter children's living hall takes the theme of "FIND ME" as the theme and "returning to nature and seeking innocence" as the theme. It further emphasizes the concept of "children's living hall" and advocates children's healthy, optimistic, independent and confident personality development view.

Children's wear brand brings new discoveries and new thoughts. Brand marketing is a powerful tool for the development of Chinese children's wear brands. The establishment of children's fashion distribution provides an excellent platform for children's clothing brands to release marketing energy at the exhibition site.

On this release, Li Guo children's wear will cooperate with Hongkong superstar Ku Kui Kei in depth and blend music art and fashion art to bring fresh vitality into children's clothing.

The launching ceremony of "story telling children's clothing" will also be on the top of the children's fashion collection.

In this exhibition, the children's life hall will bring together more than 120 high-end children's wear brands. It will be made up of brands such as Barbara, Dr. frog, red and yellow blue, Parker lane, water boy, pig pig and so on. "One of the top ten children's wear brands in China" will be one of the most brilliant discoveries in the exhibition. The most famous discovery in China is Anta and 361, and other famous Chinese adult fashion sports brands entering the children's youth Pioneer Area. With the status of "little Anta" and "361 children's clothing", the dynamic and healthy lifestyle will be popularized into the children's world.

At the same time, the trendy children's clothing represented by rabbit logo and three point children's clothes will converge on the fashion and fashionable children's clothing area. Through fashion color matching and concise fashion design, children's understanding and yearning for fashion can be highlighted, thus creating a lovely, smart and lively childhood memory.

In children's wear hall, we also found that China's children's wear brand is rising, capital operation in the children's clothing industry results show.

After successful listing in Hongkong, Dr. frog has integrated more front-line sports and animation cartoon brands around the world, and has quickly become a dark horse in China's children's clothing industry.

Their success mainly lies in the business models of brand operation, product development and three-dimensional access construction.

Meanwhile, overseas brands are still stirring the Chinese children's wear market.

The Spanish children's articles Manufacturers Association (ASEPRI) has shown great interest in the Chinese children's wear market, bringing three Spanish local children's wear brands for the first time to test the Chinese market.

Baby dress, maternity dress and baby products are getting more and more attention and favor from young mothers and expectant mothers. The establishment of children's clothing living room is very suitable. LUCKY BABY and XIA YI DAI and infant brand will display a new generation of baby products in pursuit of quality and expression of love.

The "overseas boutique area" in the children's living hall will bring together famous children's clothing brands from Italy, Germany, France and South Korea, and will show the world's pursuit of "Tong Shang" and the love and care for childhood to Chinese children.

With the prevalence of e-commerce, the diversification of retail formats has also become one of the major trends in the development of children's clothing enterprises. Because the sizes of infants and young children are not as strict as those of adults, children's products are easier to open up the e-commerce market, such as exhibitors, Parker Randi and Dr. frog have built their own e-commerce websites.

For a long time, the leather / fur area of CHIC is showing the pattern of group attack and preparation for cluster. This year is still the case. Haining and Xinji clusters are still the main force.

The exhibition cluster in Haining has increased from 4 to 11 last year, mainly with new brands. "The home of Siqi" is the largest, and the number of exhibitors in Xinji is flat in the past.

It is worth mentioning that some of the more active brands in China's leather fur market and some leading enterprises such as Worcester, Cathay, Shulan and BMG will all appear in CHIC2011.

"I see the world, fashion look at me" put forward the leather fur brand showing a more internationalized fashion atmosphere. The fashion Haining fur fashion conference will still be staged in the 2011 China clothing distribution center. And the leather fur brands such as Beijing yuan long, Hua Si and Yinshan that dance with CHIC all year round will also give the E3 exhibition area a fashionable flavor and vitality because of the concept of "fashionable leather fur".

There are many new brands in the CHIC2011 down garment exhibitors, which are pformed from export processing to domestic brand management. The first time this year, suoott and Jean Fetter are determined to take the experience and capital from the foreign trade processing sector in 2011, devote themselves to a large part of their own brands, and expect to understand the operation mode of the domestic market through the CHIC, establish new relations, find new partners and friends.

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2010 the "extreme cold" that had been predicted did not appear. The price of eiderdown also surged from nearly 100 thousand yuan per ton in 2009 to 300 thousand yuan, or 3 times.

Under such internal and external troubles, many down enterprises have been looking for new opportunities. The trend of "fashion" and "differentiation" has become a trend.

The icy down jacket is the first to advocate the new concept of "moderate fashion". As a brand of Bosideng, it has the background of professional family and the positioning of youth fashion.

The rise of the fashions of down fashions has finally made this fashionable category, once known as "seasonal clothing", free itself from the idea of "laziness" and "down to the sky", and the down fashionize has also made a better interpretation of the professional subdivision of the down garment market.

CHIC2011 fashion jewelry area is located in the W2 Pavilion, with an exhibition area of nearly 5000 square meters and more than 100 exhibitors. Jewelry, neckties, scarves, scarves, hats, bags, handbags, shoes, dolls and other colorful clothing products will bring the rhythm of life into full play. Combined with the exhibition "discovery" theme, we can experience the latest fashion trends and styles, reflect the life style of fashion, low carbon, environmental protection and love life, advocate the use of environmentally-friendly materials, save energy, promote the fashion trend of Chinese clothing, increase the varieties of exhibition areas, and make them richer and more diverse.

Many years of participation in CHIC, Ji Xiangrui, cool, Lovely Lace, Ai Wei and other jewelry brands have been gathered again on CHIC as usual.

The brand "a&!" of Hongkong hero Brothers Limited carries the exquisite lady handbag to the exhibition site. The handbag woven by the safety belt is not only beautiful and fashionable, but also recyclable materials fully express the advocacy and pursuit of environmental protection by the jewelry enterprises.

The designer gallery is one of the innovation exhibition areas of this Expo, that is, on the basis of last year's creative design area, it is more clearly stated that the designer gallery is committed to promoting the overall strength of Chinese local designers and the influx of new generation of forces, thus creating a cultural and creative platform for the future development of Chinese creative design.

The theme of the gallery is "Find New Energy", that is, "discovering new forces".

China Textile Design Center will organize 10 designers to come to show their latest works. Bole company, Shanghai chuba Fashion Design Co., Ltd., as a cutting-edge designer, will bring many designers to the exhibition site to display its talents.

Designer gallery is the birthplace of inspiration, the Enlightenment of all new ideas and new souls, and the hatchery of turning ideas into reality. Designers here turn all discoveries into reality, and drive and display the latest fashion. 2011 we will grow together in "discovery".

It is worth mentioning that in the October 2010 "Kaiser night - 2010 China Fashion Design Invitational Tournament" press conference, respectively, the eight pioneer designers of the "advanced custom Award", "the most luxurious temperament Award", "fashion pioneer brand award", "designer brand award", "men's Creative Award", "most cultural value award", "Artistic Creativity Award", "public awareness Award", Wang Hongying, Jin Chongyu, Zhan City, Uma Wang, Shangguan Zhe, Zhang Wenhui, Masha Ma and Liu Fang will also be displayed in the CHIC2011 designer's gallery area.

Overseas exhibition area --

Mainstream brands converge on fashion giants and domestic and international interaction

From the CHIC overseas Pavilion, we can see that overseas exhibitors have made breakthroughs in quantity and quality. The number of overseas exhibitors has been the highest for many years. Overseas brands have been exhibiting in the form of group and won more market opportunities.

This further shows that China's market potential as the most growing consumer market in the world is being widely concerned by overseas fashion brands.

Foreign markets were weak, and China took the lead in getting out of the shadow of the financial crisis.

In 2011, more than 300 brands from the United States, Germany, Italy, France and other places will come to CHIC, gathered in the W1 and W2 Pavilion, with an exhibition area of 23000 square meters.

Apart from the exhibitors in Italy, France, South Korea, Hongkong, China and Taiwan in 2010, three exhibition groups in the US, Germany and Japan will be added.

From the perspective of CHIC participation, the increasing brand of American exhibitors attracts people's attention. After the financial crisis, they find that a huge market is waiting for them.

In the CHIC2011, more than 20 American brands, including men's clothing, casual wear and street wear, were convened by the famous American Exhibition Agency "ENK international".

Many of them are fashionable brands in the US, including Hudson jeans, AG jeans and Paige, which are popular among American movie stars. They can see that the American fashion which just slowly recovered from the financial crisis has begun to increase the development power of the Chinese market.

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"The importance of the Chinese market is obvious, so it is also important to choose the right distributors to cooperate."

Tom Nastos, President of ENK, said that during the CHIC2011 period, ENK will help us and international designers to reach out to Chinese distributors so that they can succeed in this huge market.

At that time, ENK international will organize experts to discuss with Chinese high-end enterprises, agents, and high-end buyers of department stores, and discuss how Chinese brands enter the US market.

The German Pavilion has organized more than a dozen enterprises to participate in the exhibition this year. Unlike in the past, many of the exhibitors in Germany this year are large garment enterprises or high-end brands. Among them, the most popular two brands in Germany are Marc Cain and Gerry Weber.

"It is a good time for European brands such as Gerry Weber to enter China," Monique Fischer, vice president of Gerry Weber International Sales Department, told reporters. "Gerry Weber is trying to find a suitable partner in China."

High fashion men's wear Benvenuto, senior designer brand Schunk & Rosenfeld and CHIC2010's premium footwear brands such as Gabor, Sioux and Ara will continue to exhibit CHIC.

The German Pavilion will have a number of enterprises holding activities such as press conferences, banquet and so on.

During the CHIC2011 period, the French Pavilion will continue to participate in the exhibition as the theme of "Paris For Ever". Unlike the past, this year's French Pavilion has received special attention from the French government in addition to the two well-known exhibitions of Who 's Nest and Premiere Class and the support of the French women's wear Association.

Similar to the French Pavilion, the Italy Pavilion also increased the scale of the exhibition and the exhibition area reached 1600 square meters.

The highlight also lies in the display of some boutique children's clothing brands, including the Loredana, Mini Cooper and le Bellissime brands of Loredana family, the top children's clothing company in Italy.

As a special partner of CHIC2011, the Korean Pavilion will hold four original fashion show and a Sino Korean joint fashion show at this exhibition.

The exhibition area of the Korean Pavilion organized by the Federation of Korean fiber industry will exceed 4000 square meters.

At that time, nearly 100 Korean brands will be exhibiting, including the famous local companies in Korea.

During the three years of 2007~2009, Japanese officials organized the Japanese clothing brand to participate in CHIC, and achieved good results.

With the coming of the new exhibition, the famous Japanese media, Japan's research group, organized the clothing brand to CHIC again.

The Hongkong exhibition group, organized by the Hongkong Trade Development Council, has been linked to CHIC since its first Expo in 1993. It will continue to be the largest exhibition hall in the overseas Pavilion, which will cover an area of nearly 6000 square meters.

Show dozens of Hongkong brand clothing, accessories and fashion products, including Harry Porter, Hiroshima, Hauber, Moreline and many other well-known brands.

In addition, dozens of enterprises in Taiwan, China, have appeared at this year's exhibition. They are all the top garment enterprises in Taiwan, China.

Compared with previous years, the independent exhibition of overseas brands is a highlight of CHIC2011. This year, the scale of independent exhibitors will account for 45% of the overseas exhibition group.

Under the trend that the global garment industry is becoming more and more fashionable, the overseas brands participating in CHIC2011 will also show the characteristics of fashion, leisure and youth.

In addition to striving for the Chinese market as usual, overseas exhibitors will show the most fashionable trends in the world to Chinese agents and consumers.

For example, the audience will see a "boutique Street" named "Style Signature".

A collection of high-end boutique products from European and American countries with fashionable women's wear, fashion casual wear and accessories.

To improve the efficiency of the exhibition, the CHIC2011 organizers will also invite the managers and agents of the domestic market to join the exhibitors.

During the exhibition, the organizers will set up overseas service centers to provide plation and escort services to overseas buyers.

The internationally renowned media will also form a strong lineup to report on CHIC2011. France's FMAG, Journal Du Textile, Germany TM, TW, British WGSN, Japan's research group, NHK TV, South Korea CECI will participate in it.

Service section

Empathy exhibition, advocating green, low carbon, rest and experience

In the past year, the three major features of Commerce, culture and services have been integrated into an integrated and ingenious and effective way. As the top business platform for China's garment industry facing the international market, it is also the industry banner to promote brand building and hold high cultural creativity. CHIC will integrate the service system with the times, promote the brand interaction through services, promote cultural interaction with theme, enhance the professionalization and humanization of the Expo, narrow the distance between exhibitors and visitors, international and domestic counterparts, and promote the positive lifestyle and brand building concept with the times through clothing. In the past 19 years, CHIC's own service system has also been improving. China International Apparel Fair has already entered nineteenth.

In order to further strengthen the ties between CHIC and exhibitors, the Expo first introduced the concept of "feeling marketing". When planning all the details of the exhibition, it must stand in the perspective of exhibitors to think about the problem, and feel "if I am a exhibitor" thinking, through imagination and analysis, from various aspects and details to serve as far as possible to satisfy the exhibitors and spectators, so that they can not only gain a lot from the business point of view, but also have great inspiration from the concept of cultural creativity and brand building.

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China International Clothing and Accessories Fair is the high-end platform for the apparel industry, and this year's CHIC is also very active and meticulous in its dissemination and orientation.

CHIC is a key way to enhance the overall level of the industry by expressing the future trend of life philosophy and brand building in every way to every participant.

CHIC will locate the theme of 2011 as "discovery". From the theme setting, it will give the costumes a broader and deeper thinking. CHIC will also find its eyes on more detailed links. CHIC2011 will create an atmosphere in fashion and creativity, and always requires that the concept of healthy low-carbon life should be run through all the planning and working details. From the decoration and decoration of each exhibition area, the low-carbon green green healthy lifestyle will be spread bit by bit, and each participant will have an immersive experience and sentiment through thematic and innovative way of exhibition.

Set up in the north and South Corridor corridors of the venue, with the interactive effect and super visual experience, the theme of the "JEANSWEST flying CHIC2011 fashion art promenade" is the theme of "flying dream". Through the artistic expression forms such as painting and installation, the Chinese social fashion style is dripping out all over the country for more than 20 years, showing the value and influence of JEANSWEST brand in different historical periods of 1993 -2011, and taking people through a beautiful fashion journey like time shuttle.

In terms of routine service measures, in addition to using dynamic databases and new network media on the basis of previous years, the most popular micro-blog and wireless value-added services are also fully utilized in the exhibition service to exhibitors and spectators. This Expo will use modern information technology to speed up the overall operation efficiency of the exhibition. In promoting brand, these new technologies will not only spread information widely during the exhibition, but also play a direct role in tracking services after the event.

The establishment of the E5 Pavilion "CHIC fashion lifestyle Plaza" near the North landing hall is one of the highlights of the CHIC2011 exhibition service. It is a very stylish and experiential function that can bring unlimited inspiration and creativity.

In addition to the rest area for the participants to eat and rest, 3D painting, game entertainment, naughty girl bikini show, COSPLAY performance, fashion distribution area, China Film Group introduced 2011 large pieces of appreciation, FAB music auditions, luxurious modified sports cars, etc., integrating the concept of "cross boundary" from the Perspective of physical examination to professional exhibition, which makes the clothing brand people feel in the process of rest and entertainment.

In addition to the fashionable living hall, CHIC2011 has set up a clean and comfortable rest area in different places of the new exhibition hall, where not only can we exchange and negotiate, but also we can quietly think and take a rest.

The traffic guidelines and audience arrangement also reflect a more humanized feature.

In addition to the newly opened subway line M15, which can quickly and comfortably arrive at the exhibition hall (the National Exhibition station), the CHIC organizers have specially prepared a series of free pportation services for the audience: free airport shuttle buses including the capital airport T2 and T3 terminal; the shuttle bus from the exhibition hall to the subway station and parking lot, and the circulating battery car outside the exhibition area.

In line with the concept of "green travel", which has been advocated by CHIC for a long time, it truly realizes the multi-dimensional coverage of aviation, subway, self driving, public pportation, exhibition hall shuttling and so on.

Activity chapter

Exploring brand power, setting up brand models and deducing brand charm

During the period of CHIC2010, the huge earth modeling "home" before the south square still has a deep impression on many fashion people. This image, which bears the green dream of a generation of clothing people, will become a symbol of the development history of CHIC at this node.

The green dream is not overnight. Last year, on the basis of more thinking on the clothing trade by visual osmosis, the Expo has increased the intensity of communication and service in the direction of advocating "green fashion future" this year. CHIC2011 has created and disseminated a green and fashionable world through various ways.

In order to encourage and advocate the sustainable development of green fashion, CHIC2011 will host the second environmental innovation booth design evaluation activity. The CHIC organizers invited experts to review the panel and set up voting topics on the Sohu green channel. It will conduct a more comprehensive and fair evaluation of the exhibition booth's construction materials, construction conditions, design elements, fashion creativity and final display effect. During the closing period of CHIC, we will select the best green environmental exhibition booth construction award, the best fashion and creative exhibition design award, the best innovation product exhibition display award and other brand winners, and honor certificates on the spot.

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On March 29th, -30, held at the China Hotel, Ruyi 2011 China clothing forum, with the theme of "building brand strength", gathered together a number of outstanding entrepreneurs, authoritative scholars and experts from all walks of life to explore, dialectically and exchange the strength of the sustainable development of Chinese clothing brand.

Chinese clothing brand has experienced more than ten years of exploration and practice. What is the brand today? What is the brand concept? How far is the Chinese brand from the world brand? What is the level of brand awareness? In the face of 2011, although the growth of China's clothing market has increased, it is difficult to judge the market changes, and the direction of the market will be swinging. Under the traditional channels such as department stores and so on, the emergence of new media marketing channels, the establishment of new consumption concepts and habits, and the wrestling of resources controlled by the current clothing brands, all make local brands have to re-examine the market and themselves.

As the most authoritative and professional forum in China's apparel industry, the discussion of the future brand building by the China Fashion Forum and experts and scholars from various walks of life is like creating an ideological exchange and resource repository for the industry in building new environment, new relationships, new consensus and new impetus. At the same time, it has put forward a very practical industrial topic for the whole industry in the year 12th Five-Year.

On the evening of 30, the 2011 China special fashion show award ceremony will be staged.

The Jack seventh annual award of Chinese clothing brand has always been around the principles of market inspection, following the objective laws of market changes, constantly adjusting and changing to meet the needs of those brands that are rising and changing constantly.

In the process of nomination and appraisal, this grand prize started the innovation link, including the statistics of the existence of clothing brands in each shopping mall based on the commercial coverage rate, so as to obtain the coverage rate of the single clothing brand in the National Mall.

At the same time, increased consumer survey projects, magnified the voice of consumers, but also made full use of the means of "final purchase" to evaluate the existing market conditions of the brand.

In addition, this brand award pays more attention to the important role of soft power such as corporate culture, brand management and brand value in brand shaping. It will consider the status quo of the brand market, brand development potential and development prospects. Finally, more than 20 outstanding Chinese fashion brand pioneers are selected from more than 5000 brands. This is not only a recognition of excellent brands and brand people, but also a further push and encouragement for "China creation".

Last year, a new brand of "China clothing brand remittance" continued to play well this year. From 28-30 March, there were 17 A/B double shows showing up in the E5 Pavilion. The fashion show brought by excellent brands at home and abroad brought people strong visual experience.

The "China Korea joint fashion show" is a visual feast hosted by ten outstanding young Chinese and Korean designers. "China Korea joint fashion show" is co sponsored by China Apparel Association, Korea Fiber Industry Federation KOFOTI and China World Trade Center Company Ltd.

China and South Korea invite famous designers from both countries to participate in it.

Shi Jie, Liu Fang, Zhang Wenhui, Wang Hongying and UMA WANG will be represented by Chinese designers. Korean designers include Li Chengxi, Li Lingli, Hong Huizhen, Hong Huizhen, and Gao dun. They both have independent design studios, and actively participate in cutting-edge design competitions both at home and abroad. There are frequent gains and losses inside and outside China, and designers from South Korea and Korea will jointly present the original strength in the "2011 China clothing distribution exchange".

In addition, overseas brands and brand launches will make this release more colorful.

In the upcoming E4 children's living hall, the "CHIC2011 children's fashion remittance" will be one of the highlights. The ten children's clothing will play a happy blueprint for childhood in the dynamic and static state. The award ceremony of the "CHIC tide boy fashion model selection contest" jointly sponsored by the China Fashion Association and Sohu will also push the "children's model" industry into the fashion trend.

CHIC2011 China clothing business forum, the annual conference of China Fashion Buyer forum and apparel distributors, will also be on display from March 28th to 29 at the China International Exhibition Center.

This forum takes the theme of "buying buyers into China", guided by on-the-spot actual combat, and based on market theory, integrates domestic and foreign experts' operational wisdom, and explores the hot topics of the industry, namely, the development trend of "buyer mode" in the domestic apparel market, and guides the distributors to respond to the changes in the terminal mode of the industry market, and innovating the business operation mode of the industry.

The forum will conduct a comprehensive in-depth discussion and analysis in the direction of China's clothing buyer development mechanism, profit mode, integration terminal mode, survival way, buyer's operation skill and agent operation speculation, and the future development of buyer's mode, so as to provide an exchange and reference platform for China's early realization of specialized business buying system.

CHIC will join hands with every fashion discoverer and explorer in 12th Five-Year.

On CHIC2011, we found the "green perception" strongly expressed by many brands. No matter whether the creation of green fashion into the corporate social responsibility system, or the main idea or source of inspiration for future product creation and brand culture construction, people have seen the most pragmatic and creative creativity of a industry, and have seen the responsibility and mission of Chinese cultural and creative industries in the future.

Discovery is born of experience.

Experience is the main service of CHIC2011. Whether it is cultural and creative display, life concept advocacy, rest rest place and entertainment fashion space, CHIC2011 through various kinds of listening, hearing, viewing and other sensory experience, cohesion, thinking, conversation and other inner communication strength, from the new burst of inspiration, promotion, breakthrough and creativity into brand building new ideas, this is CHIC and participants together to "explore" the future opportunities of an exploration process, is also CHIC to promote the development of local brands, to achieve "China create" on the road of an innovation.

For unknown reasons.

When we talk freely about the planning of garment industry in the next five years, CHIC2011 must be the beginning of five years. All the participating brands and professional spectators will find many inspirations and Thoughts on brand building, channel innovation, cultural pboundary and social responsibility in the industry's professional platform with dense resources, well-developed information, cultural creativity, and convenient communication and communication.

Found everywhere.

Whether it is the desire and trial of green fashion displayed by the brand, the exploration and exploration of the network channel, the new analysis of the lifestyle, the emergence and renewal of cultural and creative ideas, the detailed interpretation of the international arena, the detailed interpretation of brand power, the strong concern of international brands on the Chinese market, and the future development trend of the fusion of domestic and international fashion culture.

Standing at a new starting point, CHIC2011 will open its eyes and lead the domestic brand to self examine, recognize the meaning of competitors and recognize the essence of competition.

Discover the real self, discover the unique culture, and discover the most powerful industry factors.

Let us see in this new discovery that new elements, new ideas, new models and new creativity will inevitably emerge in the future.

With this stroke, the garment industry is sure to take a big step forward.