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    Yun Yun Costume Chairman Han Zenghui Interview

    2011/3/29 10:02:00 57

    Han Zenghui'S Brand Charm

    Moderator: the visiting guests are Ms. Han Zenghui, Guangzhou Yi Yun Clothing Co., Ltd.


    Han Zenghui: I am Miss Han. I am very fortunate to come to your Chinese clothing network to interview Miss Zhou.


    Host: Han general, first of all, would you like to introduce the general situation of the rhyme dress for you? When was the rhyme dress set up?


    Han Zenghui:

    Meaning rhyme

    The company was founded in 1992, but we also experienced two brands, and Fan Kai began to do it in China in 07 years.


    Host: then I know fan Kai, who is from France.

    brand

    Why did you introduce this brand from France?


      

    Han Zeng Hui

    Because the French brand is called fan Kai, also through our clothing association, and also through the company's marketing team, we design unity, our company's boss is to visit the design team in France. They are very strong on the clothing market, color, fabric, including fashion trend. Their team is very strong. We started to cooperate with him. So we see fan Kai's team over there, we have also investigated the market demand, we return to our rhyme company to relocate, but cooperate with them, they will provide those popular information, colors and fabrics that are the most popular items of every year, which will be sent to our rhyme company team to extract and relocate them.


    Host: Han, what is our brand design style?


    Han Zenghui: its design style is the taste of the European garden. For fan Kai, the market, especially this style, is not, because the clothing industry market brand is quite numerous, but our fan Kai is designed from our company's team, including my own team, after we adjust, in the comprehensive, the market needs this style very much, we only brought it back to China for 07 years to our company.


    Moderator: you mentioned fan Kai's pastoral style, what are the specific elements?


    Han Zenghui: because the world is advocating environmental protection, we will use cotton things to the body and good for our health.


    Host: which part of the consumer group is it targeted at?


    Han Zenghui: our position is 35, 25 to 35.


    Host: what kind of knowledge do you think they want to describe in terms of type?


    Han Zenghui: usually the clothes of management.


    Host: at present, what is the design team of fan Kai?


    Han Zenghui: Fan Kai's design team is led by me. Now our team will arrange our design team every year, including the French design team. In France, Europe, including South Korea, we go out to investigate our fashion trend two times a year, because we do brand first, our fashion trend, color, what is this year's pop music, we developed it in advance, we should realize that we are in 2011 this year, we must know the things that are popular outside, and enter our design team. Our design team has two visits to the world every year to bring it back together.


    Moderator: you will often visit France. What's your impression of this country?


    Han Zenghui: it's fine. The people who got there are still very enthusiastic, and politeness is still very prominent in this respect.


    Host: how do you feel about their dress?


    Han Zenghui: his way of dressing is all mix and match. So I think we still have some people in China who do not know how to make it fashionable. We don't know how to do it. But we want to bring our clothes to China again to make them dress very well. We may be in a fashion later than them, but fan Kai will drive the trend of comparison.


    Moderator: I think a good garment is inseparable from the use of fabrics, I want to know fan Kai for the use of fabrics, what is unique?


    Han Zenghui: we are familiar with the fabric. The more powerful, especially our list, is the style that fan Kai wants to extract from his theme. We start from the beginning of color, from the start, not from the outside, we can do it through design adjustment.


    Host: can you tell me about fan Kai's latest season's products?


    Han Zenghui: the latest autumn dress in 2012 has been released on the 23 of this month. In this season, we are upgrading our brand, including our overall quality store, after our design team has adjusted this year, the customer is still excellent.


    Moderator: Han general, I think such a distinctive brand, he sells well in the Chinese market, right?


    Han Zenghui: we are now using our direct operation system to enter shopping malls, mainly shopping malls, including our present Zhuhai, Shenzhen, Qingdao, including Shenyang's New Mart and so on.


    Moderator: in the coming year, do you have any plans for the expansion of the brand in China?


    Han Zenghui: of course, we want to make this brand bigger and stronger. First of all, we should start with ourselves. First of all, we need to upgrade this product. Now we are mainly shopping malls.


    Host: Han, I think you have some leopard print elements in today's dress, scarves and fur boots. Do you particularly like leopard print?


    Han Zenghui: because they are all women, they are very fond of dressing up. As a garment industry, you need to dress up before you can dress others up more beautifully. So in our products, we want to dress others up beautifully, so our company pays more attention to development, because a brand development is the most important.

    Including our investment, we are not looking for others, others are looking for it.


    Host: Han, how do you understand fashion?


    Han Zenghui: fashion is everyone's needs. Now in this era, everyone's living standard is better. He is more fashionable to dress up for himself.


    Host: do you want to introduce other brands to the Chinese market?


    Han Zenghui: in this regard, we are preparing for it. We will also go to France in April with our two CEOs and two sales directors and design directors. We also have the idea of going to France to understand the market, and we may come up with a high-end brand in the next stage.


    Moderator: Well, thank you, Han Zong, you have accepted our visit today, and again, I wish you a better development of Yun Yun costume.

    Thank you for your attention. Our live broadcast is over. Let's see you in the next live broadcast.

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