Lin Ruowen, Managing Director Of Blonde Rabbi

Moderator: the guest we invited here is general manager of Limited by Share Ltd.

Lin Ruowen: Hello, everyone.

Host: I can imagine that she is a mother. I think her child is probably in kindergarten. When Lin told me that you have a daughter and a daughter, she has been abroad for college. At that time, I really felt that you were very young and very young. Would you be particularly happy to be a fashion brand?

Lin Ruowen: Yes, because I always feel very happy to do this baby industry. I always feel this happy feeling. Some customers always say that Lin is so young. I think it's probably a state of mind, because every day we treat life with a sunny attitude. I feel very young. I say I am an old naughty boy.

Host: if you have a naughty child, you will be very happy. How did you want to make your own career and create such a brand?

Lin Ruowen: I think it might be forced by the environment. When I finished second babies, I could not go to the sea. It was the problem of national policy at that time. It was a very good environment. When the supplies were scarce in 80s, there was a lot of overseas relations in my family. I was thinking about importing some overseas products from abroad to carry out sales. Later, I found that many children were very rare, so I had to have a very safe and very good thing to care for the baby, then decided to go to sea.

Moderator: you can say that first of all, you have to have this idea, and then the conditions are very mature, for example, you have some overseas relations, I think doing children's clothing or pregnant baby like these things, not only for other children, for their children is also a concept, now what is the brand of golden hair than his brand?

Lin Ruowen: at present, the company was founded in 1996. The company has three brands, "Rabbi", "the next generation" and "babby Rabbi". We created these three brands with different styles and different series of product lines to serve 0 to 5 year old babies.

Moderator: Blonde Rabbi has joined a company called China Green Alliance. What is the concept? If you want to join this alliance, is it necessary to implement some green strategies?

The creation of these three brands is first and foremost a theme of environmental protection. Our Rabbi is the style of Italy and the color of Italy to create this brand. First of all, we use quality. Because I always feel the quality of caring for the baby. We are always using the quality to talk about the baby. We must do something about it. You must put it into action. We must first come up with the standard from the quality, because when the baby is born, he can not express his feelings. His needs, you can only care for him by heart and love, love him. You have to know how to care for him and how to feed him. So we joined the green environmental protection activities in China, we must ask us to do this quality well to the international standard. Lin Ruowen

Moderator: maybe a friend who has been to a blond Rabbi shop will know that the whole feeling will have Italy style. Can you give a brief introduction to the feeling of the store?

Lin Ruowen: we introduce this kind of thought abroad, and the style of the world plus ours.

Host: are all mothers who buy your blonde Rabbi the same form of membership? They will give them some advice when they will train you to come and listen.

Lin Ruowen: we all have a series of systems from the Chinese side.

Moderator: Blonde Rabbi also advocated a scientific child care, we feel that this children's clothing supplies are related, we will think that this is a concern for child care institutions. How do you understand the concept of scientific child care?

Scientific fishery education is based on scientific education. Our company has an environment to create an ecological environment. It seems that we have nurtured their concept of science and environmental protection from kindergarten, and we have been carrying out green environmental education. I think we should teach them with love. We should strictly control the quality of materials when we choose materials. In recent years, we are advocating fabrics. This is our first pass. We choose soybean fiber, milk yarn, fabric, and keep warm in winter. In summer, we use ventilation to care for children. Lin Ruowen: we are not just doing business, or buying clothes. The most important thing is to

Moderator: I heard that you have your own motto called "doing the same thing every day and doing the same thing"?

Lin Ruowen: because it is not a motto, that is, I always feel that the baby is good or not. It is impossible for us to express it in words. Especially our small customers, you don't feel like doing this kind of thing. If any link is not done well, a link can not reach scientific education. The skin of a child is very delicate. The two things of scientific education are reflected in the fact that you have to do everything well with your heart.

Moderator: I think it is because of your idea that most people in this society are more impetuous. If you want it to be scientific, you want him to be a pioneer in the industry?

Lin Ruowen: if you insist on this idea, everyone will say that it is very difficult for us to do this. Therefore, we are trained from our employees. Our company is simply hoping that every heart and heart is growing every day, second hearts are responsible for the family, and the heart is a responsibility. Finally, every effort to do everything well is also a respect for people. We use very simple and simple ideas to inculcate our employees to do everything well.

It's up to the team to do it.

Moderator: many industries also praise the blonde Rabbi that he is a very caring and caring company. Can he tell us how the blonde Rabbi built a new business civilization from the height of corporate culture?

Lin Ruowen: I always feel that the last part of the enterprise is a kind of social responsibility. Your social responsibility should first be cultivated from the staff, and from our franchisee, and the consumers, we are win-win. From our staff's insisting on his moral values and the qualities of the franchisee, we can feel that social responsibility is most important for every entrepreneur's last destination and a kind of value.

We have business songs, business songs, we have compiled a common saying, everyone has a good moral character, penetrated into the staff, employees to consumers, this ability to do a deep-rooted things, our employees are the whole team feel very good, no employee's moral character, no employee experience, most of our employees are engaged in this industry for ten years, I feel that the spirit of the team can build a good brand.

Host: baby products, is it also a sunrise industry?

This typical family pattern, probably many new babies are really starting to consume before they are born. The consumption of grandparents, moms and expectant mothers should begin. The market is very large. I always feel that this industry is a sunny industry. We always feel that the mentality is young, and that the next generation will pay a kind of love, so that the whole nation can cultivate the next generation. I always feel that this business opportunity is unlimited. In addition, every year in China, according to our official figures, there are more than 1000 to two thousand newborn babies born every year. The whole consumption is 5 trillion in the market. In 2010, the scale of China's infant market reached one trillion yuan, and it is expected that the scale can reach two trillion to three trillion after five years. Lin Ruowen: the typical model of baby products in China is four old people, one couple, one child, plus four plus two plus one.

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Host: is there a strategy for blonde Rabbi, what kind of preparation is ready to meet the market?

Lin Ruowen: because our entire enterprise, the whole top management team is ready to take care of their growth with love and responsibility, so that our product line is environmentally friendly, safe and high quality, so that mothers around the world will buy our products and use our environmentally friendly products, because I always feel like children, and the smiling faces of children are the pursuit of our life.

Moderator: what seems to be done for the next generation for such a sense of responsibility inside?

Lin Ruowen: we feel very happy when we do our sense of responsibility.

Compere: you are an expert in pregnant and baby children. Now some people dress up their children to dress up very fashions, and the phenomenon of children becoming adults is very serious. What do you think of 80 children and how to dress up their children?

Lin Ruowen: I often mix with the 80's children and employees, and I often get mixed up with them. I feel that I am mixed with them. I feel that their behavior and their thoughts will affect my career. Because I often go back, after each product design is finished, I will call a few 80 after mothers to come and do some investigation. If you can really like this product and see what kind of psychology they are, after this understanding, I feel three tired.

I like to buy, I like to buy, he is not very fastidious about the function, the second is she is aesthetic, she feels this is very fashionable, this product is very cute, I will buy it, and there is a kind of psychology that is that I like it. I don't care about your product. I don't care what you think about it. I always have a psychology to buy. So I always feel that this is probably older, and it will be practical. Second is about functional things. This kind of psychology is that we need to be a brand with a sense of responsibility to disseminate. The first choice of products is safety, functionality, and the second is fashion or personality. So we need to guide these mothers in the long term to guide the mothers of these new mothers who are born in the 1980s. This is the only way to guide these second mothers. Sense

Moderator: Lin, your opinion is actually about the parents of the 80's, while you are always dressing up your children, you should also pay attention to the choice of fabric, not just the appearance.

Lin Ruowen: Yes.

Moderator: this field is here because of time. Wait a minute.