Returnees Designer Is A Little Embarrassed.

The designer of the returnees has advanced the concept of clothing brand, but with Chinese Market Although the works of native designers are "localized", there is no bright spot in the design concept. Yesterday, Shanghai Univer Paris Fashion Art Institute held a Sino French fashion cultural exchange event. Yu Xiangqi, China's senior custom made garment designer, pointed out that talent training in fashion design should be "Chinese and Western" in order to get the "big cake" in the fashion area.

Yu Xiangqi told reporters that China's young "class" fashion designers are divided into two categories, one of which is returned overseas. Designer They believed that they had mastered a set of advanced design concepts in Europe and America, and returned to China to copy these elements to create their own brands. Unfortunately, most of them suffered from "acclimatization".

"Europe pays attention to stereoscopic cutting, small batch production, some ideas and Chinese traditions do not match the Chinese tradition, some foreign students, because they do not have sufficient research on Chinese consumers, put the works of advanced ideas into the market, the market is not expected, and finally did not obtain customer identification, only grass harvest." Yu Xiangqi said.

The other is home grown fashion designers who can master China. Consumer The psychology will make efforts in terms of color and style, so as to gain the favor of consumers. But on the other hand, the domestic manufacturing concept of finished learning designers is rather old and lacks bright spot, so it is difficult to stay in the market for a long time and still needs to work hard for innovation.

Yu Xiangqi pointed out that the cultivation of fashion designers is correct in the way of internationalization. Students need to learn various advanced design concepts and manufacturing concepts in different countries and different cultural backgrounds.