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    Ji'nan: Children's Wear Prices Are Up &Nbsp, Sales Are Decreasing.

    2011/4/5 9:56:00 111

    Ji'nan Brand For Children's Wear

    although Ji'nan The spring is shorter but bigger. brand There will still be rich spring costumes. With cotton prices Rise The increase in labor costs and transportation costs has led to a general rise in clothing prices this year, especially children's clothing, which is directly priced into adult clothing.


    There are many children's clothing stores in Ji'nan, and all kinds of spring clothes are basically on shelves. Because of the different fabrics, workmanship, style and so on, the price range is also different.


    Children's clothes are more expensive than adults, almost the majority of parents feel. Ms. Zhou, who is preparing to give children spring clothes, found that the price of children's clothing this year is a bit too expensive. "Attachment" a girl windbreaker, it should be more than 1000 yuan, I buy myself a windbreaker, that's the price. Miss Zhou complained.


    Traders in Ji'nan's children's clothing wholesale market say that the purchase price of spring has generally increased by several yuan this year, and the volume of goods has obviously decreased.


    Children's clothing sales in a shopping mall said that sales of children's clothing had dropped significantly this year. "Turnover is 400 thousand yuan less than that of the same period last year, and sometimes there are few customers in a day."


    In a shopping mall children's clothing sales area, a brand salesperson told reporters that at present, more than 80% of the children's clothing prices in the mall have risen, an average of 30 yuan per piece. Barbara, Yi Xiu, ABC and other children's clothing brand new spring suit, a long sleeved T-shirt 100 yuan, a thin little coat of nearly 300 yuan.


    In the Ginza mall, Teddy, a princess skirt costs 698 yuan, and a sweater is four hundred or five hundred yuan. A brand salesperson said that children's clothing requirements for fabrics are higher than that of garments, and the quality must be cleared. This year's price of children's clothing is really high, generally rising by about two or three percent. "When I was listed on the new stage, I thought it was the wrong label. Especially children's underwear, the price is more expensive, because the fabric is 100% cotton.


    For such a high price of children's clothing, the industry said that cotton prices and labor costs have become a major factor. Children's clothing sales staff in some shopping malls in Ji'nan said: "everything is going up now, and children's clothing is so demanding for quality. The price increase is inevitable."


    In the wholesale market of Kou Kou children's clothing, Ms. Zhao, who engaged in the wholesale business of children's clothing, said, "this year's business is too bad to do." She said that most of the clothes in the store were bought from southern cities such as Jiangsu and Huzhou, and the wholesale price of a boy's casual wear was increased from 14th Five-Year yuan to 20 yuan. The cost of a day's rent, electricity and so on is almost 400 yuan. Now, when sales are good, they can earn room rent a day.


    Reporters linked to Ms. Zhao's purchase of a children's clothing manufacturer in Jiangsu, the other side said that cotton prices rose very strongly this year, cotton prices rose and cotton prices rose, labor costs also rose a lot, "the original tailor workers wages one thousand or two thousand almost, this year back to three thousand or four thousand can not recruit people."


    Ma Yang, the general agent of small Hummer brand children's clothing, has done more than 6 years of children's clothing business. "It turned out that the market of children's clothing was good enough to decide to do this business, but from last year to the end of the year, the idea of wanting to switch careers has become more and more intense." Ma Yang Tan said that in the past two years, it was only before the new year that the sales season of children's clothing was very high. Other times were basically not sold. This year is particularly obvious. "When the good time is 200 thousand, the sales volume of ten thousand or twenty thousand yuan is normal."


    Ma Yang said that her 18 square meter storefront, this year's rent rose to 90 thousand / year, 20 thousand yuan higher than last year, the wages of the workers employed in the shop also rose, and even the accessories such as buttons for clothing were also raising prices. These can only be digested by raising the price of clothing. In this way, as an agent, business is much more difficult to do.


    Every mother wants her children to dress beautifully and loveliness. Besides the fabric, the style of children's clothing has become the center of their concern. This year's children's clothing is heavily integrated into clothing elements, bright colors, skirt tops, formal shirts and so on. This year's children's clothing looks lovely and a little more "mature".


    The classic Teddy salesperson introduces that this year's children's wear sling is much more. The style of some boys' clothes looks a bit formal, and the vest type T-shirt has become the fashion of boys' wear.


    Ms. Nair, a brand manager, told reporters that becoming the leader of this year's children's wear style, ladies' skirts, small dresses and Western-style clothes all showed the route of adult clothing. Bright yellow, bright blue, orange and other bright colors become the main colors.


    Full of leisure wool A long vest, waistcoat and seven cent pants are more fashionable. The exquisite dress skirt mimics the petal effect with unique techniques, vivid and lifelike.


    For boys, the classic three piece suit, the styled and stylish Plaid can satisfy all formal occasions.


    At the same time, Haren trousers, which were popular in ready-made clothes last year, also appeared in this year's children's wear. Bold tailoring and all knitted fabrics make the little Haren pants more comfortable and fashionable. Ms. Du said that today's children have their own aesthetic vision and how to dress more fashionable. They all have their own ideas. "Especially now, many girls learn to dance, and the fashionable dress like Haren pants is more popular with them."


    Faced with the rising price of clothing, many young mothers have begun to respond. QQ groups and website forums have become a good place for them to exchange information on discount promotions. "Lily MM1 in the wind" posted a "net shopping children's wear show" on the mother's net forum in Ji'nan, and received more than 40 mothers' postings. JEEP cowhide children's shoes, Mickey suit, Babu bean children's shoes and so on, a total of 9 sets, spent 618 yuan, mom said they were very cheap, asked her online shopping location.


    A woman said that the children's clothing bought online is almost half the price of shopping malls and stores, and the style and quality are also very good.


    Browsing this website can be found that many discount sales information of local businessmen in Ji'nan is also placed in the eye-catching position of the website, even marking the specific address of the businessman. On the 21 day, "baby is an angel," posting said, the ABC store in Shandong Road, children's shoes at a special price of 60 yuan, but also remind everyone, there is a need to go as early as possible. "Guo Guo"'s mother also posted, Bayi Ginza children's wear area is being discounted, such as good children and other brands are participating in activities.


    In addition, group buying has become the choice of young mothers. "Gray Mama" enumerated several children's clothing styles and numbers that they like, initiating group buying, and immediately attracted more than 80 mothers to sign up for the group. {page_break}


    As a mother, Ms. Du proposed several suggestions for young mothers to buy children's clothing for their children.


    In terms of style, it is best to choose the front cardigan, and the buttons are not suitable for children to wear and undress themselves. In addition, styles can be used to make up for the lack of children's physique. For example, a pair of trousers with narrow trousers can make a slender child look slim and shapely after wearing it. When a child with a thick leg wears it, it will become bloated. Such a child may choose a thin and slightly long coat to cover his hips, and his lower body can be fitted with a slender straight trousers, which will give people a sense of slender body.


    In terms of color, the color of children's clothing should be bright and beautiful. We should also pay attention to the collocation of body and color. The cool colors such as gray, black and blue can play a contractile role. Green, beige, coffee and other warm colored clothes can give people a warm feeling.


    When choosing fabric, you should smell it. If there is obvious irritating smell, you should know whether to irritate the skin.


    In addition to paying attention to whether there is a trademark on the clothes, Chinese factory name and factory identification, if the formaldehyde content is indicated on the clothing, the infant clothing should be <20mg/kg for 0-24 months, and the children who are more than 24 months old will be in contact with the skin category 75mg/kg or less than 300mg/ kg.

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