First Tier Brands Collectively Increase &Nbsp; Luxury Goods At Home And Abroad Are Narrowing Or Narrowing.

Since the gradual increase in prices in July last year, international luxury goods are brewing a new round of price surges.

Reporters learned that since April 1st, LV (Louis Weedon) has launched a new round of price adjustment, and some high-end beauty stylish products such as LA COLLINE, Celine and other brands have no exception, since March began to raise the price of some products, the price range of 5%-15%.

International first tier brand collective price increase

"International frontline

It has been reported that Dior, Burberry, Celine, Tod 's, Bally, Loewe and Zegna almost have increased the price of some of their products in 5%-15%.

A female gold collar, who often buys Hermes brand, told reporters that last year was about 2800 yuan a scarf, the current price has risen to 3800 yuan.

Another Miss Zhu, who often shoppers in Hongkong, told reporters that a classic bag of Dior has now risen by more than 1000 yuan.

According to relevant website information, Celine has been red from last year to this year.

International frontline big fight for the right to speak

Why do luxury brands adjust prices so frequently?

An insider revealed that LVMH, a company listed by LV, is a French listed company. As other listed companies need performance growth to drive stock performance, then the specific performance of LV brand is that the price rise several times a year (of course, occasionally there is a reduction).

On the one hand, in order to increase revenue, on the other hand, it gives consumers the impression that their products are selling well.

At the same time, in order to fight for greater discourse power, internationally renowned luxury brands are beginning to launch frequently in the capital market.

Foreign media claimed that Italy fashion Brand Company Prada SpA filed an application for initial public offering (IPO) on Wednesday night to [180.90 5.30%] of Hongkong exchange.

It is said that Prada plans to sell a 20% stake through IPO, and the company's capital valuation will be 7 billion -80 billion euros.

And French famous Hermes said recently that it was negotiating a 45% stake in the sale of the fashion brand Jean-Paul Gaultier (JPG).

Blin Gene, vice president of Intercorporate, said that because LVMH bought 20% of Hermes, the latter needed capital expansion to resist LVMH's takeover.

{page_break}

Adjusting price strategy to compete for Chinese market

The purpose of international luxury brands to boost capital strength is to expand, of course, and China is naturally an important battleground.

Insiders believe that this may be another reason for the rise in the price of luxury goods.

International luxury brands want to narrow the price gap between China and overseas markets.

According to the results of recent surveys by the Ministry of Commerce, watches, clothing, liquor and other 20 brands of high-end consumer goods, the domestic market price is 51% higher than the United States, 72% higher than France.

For this luxury price increase, many luxury fans sigh: "to buy luxury goods abroad, the cost performance has been significantly reduced."

Reporters found that some sellers of purchasing business are under pressure.

Recently, many stores that specialize in overseas luxury goods shopping seem to be somewhat deserted. Some shops haven't been doing business for nearly a month.

"This is exactly what the international first-line brand wants to see.

Otherwise, how can we get a better return on investment in the mainland of China?

At present, many international first-line brands have opened outlets in China, and their price strategies have been adjusted, such as raising the prices of overseas markets, adjusting the supply of goods, and making the stores in the Chinese mainland market more attractive.

The top of Guangzhou Libai Plaza said.

Luxury consumption tax will fall.

At the same time, the relevant departments of the state seem to be very determined to shorten the price gap between domestic and overseas luxury goods.

Recently, Yao Jian, spokesman of the Ministry of Commerce, told the media that the price of Chinese luxury goods is higher than that of foreign countries. There are three main reasons: first, the distribution system and pricing system of pnational corporations are different; two, the choice of domestic brand goods is too little; three, the comprehensive import tax rate of some brands is relatively high.

He further revealed that the Ministry of commerce is improving the domestic sales policy of processing trade products with the General Administration of customs and the tax department.

Zhao Ping, deputy director of the Consumer Research Office of the Ministry of Commerce, suggested that China should reclassify the existing consumer products. Some imported goods that ordinary people began to consume should reduce tariffs and not be included in the ranks of luxury goods. In particular, some imported commodities should be substantially reduced.