Shuanghui Consumer Turnover Rate As High As 53.3%

Concerned "

After the incident, susiette business data Agency conducted data research on 111 retail terminals nationwide.

The survey results obtained by reporters on 6 th showed that 28.2% of the retail outlets in the country had finished products, and the proportion of sales outlets in the two districts of Southern China and southwest was the highest, reaching 46.9% and 39.8% respectively.

In the retail outlets that continued to sell Shuanghui products, the average decline was as high as 45.7%, and about 42.3% of the retail sales fell by more than 50%.

From the consumer side, 53.3% of consumers in the country say they no longer buy Shuanghui products, of which North China consumers have the strongest response, reaching 64.7%, indicating that only 15.3% of consumers will continue to buy Shuanghui products.

Susette believes that if Shuanghui can not handle the incident correctly, then 31.4% of the "bad" consumers may not be able to join the purchase of double currency, which will inevitably take place at the time.

On the 6 day, reporters repeatedly called on the Shuanghui group to take charge of the incident.

The securities representative of the listed company told reporters that the specific situation needs to be inquired by the marketing department of the company, while the relevant staff of the Marketing Department refused to answer any questions on the ground that "the department leaders are receiving the media and can call back later."

At the time of the press release, there was still no response from Shuanghui.

In fact, the chairman of Shuanghui group had publicly stated that after the "lean meat essence" incident was exposed, the market value of Shuanghui was evaporated by 10 billion 300 million yuan, and the loss of sales exceeded 100 million yuan per day, and the direct economic losses of the subsidiary Jiyuan Shuanghui amounted to about 30000000 yuan.

In addition, the attack on Shuanghui brand is immeasurable and the annual increase of 300 million yuan will be detected. It is clear that the lean meat product has caused the largest meat processing enterprise in China to sink into the mire, and the market sales are extremely embarrassed. The future development is still uncertain.