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Chinese Brand And Its Designer -- " Su Ran " ZUCZUG (5)

2011/4/11 8:59:00 977

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"Tea jar" "

When people mention Wang Yiyang, they always mention his classics. The "tea jar" and "tea cylinder" series are an innovative design concept that combines spatial design and clothing design skillfully. Wang Yiyang brought back the distant memory of 70s, which not only gives people strong visual impact, but also brings people more feeling and thinking.

Wang Yiyang liked painting very much when he was little, and he once wanted to be an artist like him. When he grew up, his interest in painting transformed into passion for costume design. In the process of continuous practice, he found that to be a good designer, he had to make a good tailor first.

So he was always afraid of sewing clothes. He went to China Textile University to study the clothing tailoring profession. After graduation, he stayed in school. 5 years of teachers.

　　 In 1997, Wang Yiyang took part in the "brothers Cup Fashion Design Competition". He soon became the chief designer of Layefe (Yi Fei), who was not yet born.

Wang Yiyang's design is not flatter and comfortable. He sometimes makes you agitation, sometimes tranquil, but more often than not. He must have the courage to accept a little punishment in his world and accept it without hesitation and honest heart. Though it is hard for you to find people and works at first glance. The edge of "behind". In the design of Wang Yiyang, the positive gentleness is coexisting and contradictory with the lofty power behind him.

　　 In 2002, Wang Yiyang resigned from Yifei's work and set up his own brand, ZUCZUG (Su Ran). Now, ZUCZUG has become a bestseller brand and occupies a very important position in the fashion market.

In fact, these years, domestic clothing, from the heart only like the "tea bowl" this brand. There are a series of blue cloth series that are still difficult.
Forget. This series is a good imitation. 6, 70s white blue enamel teacup, every household has. Designer Wang Yiyang was Yi Fei.
Chief of Layefe. The 70s born man had some incomplete memories of the blue ant's past. Probably because of such a day.
At that time, he was still in his childhood, so in his eyes, the white blue mouth of the enamel teas was more or less bright. He used it with reverence.
Let's decorate the shop. When he took the name of the new clothing design series, he found that the tea pot was the most suitable one. He said, "because
It is not necessary to create something called "new", but to find something that you have ignored and despised.
If new things do not collide with our emotional structure, they will not resonate with us without understanding them. These are the elements that are embedded in our daily life, because they have become a part of our emotional structure, which can trigger our desire to buy. After all, most people respect their past years, and they can not help but cherish the little things left behind by these old days. They are very warm and make people cry, but they can not be plain again.
Of course, if it's only bionic, it's folk art. Wang Yiyang said, "I always think that blue is in my memory.
The most common color used by Chinese people is also my favorite color. Shape also comes from everyday life. I try to destroy everyday East.
West, rather than simple repetition. That is to say, the design should not only reflect the simplicity of the old, but also show the elegance of fashion. Shabby, no more.
The loss is Chic.

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Wang's clothing is very styled, but this sense of design is not a plucking, but an aesthetical reorganization of the old style. The alleys of the elderly are big in summer.

The white old man, the worker's blue uniform, and the white cloth shoes with girls' loops with children, and the way of winding in our cloth shoe pad.

Inadvertently, it is ingeniously integrated into fashion, redesigned and displayed in a more avant-garde manner, presenting a different feeling. " king

What we call the break of everyday life is probably the abnormal combination which seems to be inadvertently concerned.

The blue cloth series is wide in nature, and cutting cuts as little as possible on the premise of completing the function. Therefore, there are several ways to wear a piece of clothing, as if it were a country.

The blank space in painting gives people room for imagination and creation. Even if you buy the same style, you will not bump your shirt because of different methods. Cloth nature

Falling down and walking along the body do not appear to be hypertrophic. Instead, there is a literati's jade tree. Probably because of the brand name.

Word, I finally realized that clothing is a device that needs to be filled with people. It is full and dead. It is not good to wear clothes that are just wrapped up and chest up.

What I bought was not a collar worker's uniform.

Although the design of "teacup" is very atmospheric from a large aspect, it is only a few simple brushwork, but the details are very exquisite.

Both sides and sizes are exquisite. This kind of exquisite shows a kind of respect for "living". Everything is a Tao and has a Zen meaning.

Tai Yin Xi Sheng, elephant invisible, Avenue nature. The color memory of the old tea jar is ingeniously mixed with minimalism and life Zen.

A faint smell of water lily It reveals a sluggish, calm and leisurely lazy life.

Wang concluded: "the so-called innovation is inseparable from this kind of re discovery, or rather the change of self. Design for me,

It's looking for yourself. I like something like a tea pot. She has a simple, unmoved beauty that makes you feel steadfast. I formally think.

I find this beauty and real feeling through reality. "

The brand that Wang sells on the Internet is "Su ran", which is close to the quality of "tea jar". In short, it is "Muji": take care of daily life and have moderation.

To absorb fashion elements, not to brand as a selling point, and to life philosophy as an outline. Whether it's Wang Yiyang or Muji, they all borrow.

The marrow of this culture is used instead of simply copying the surface of the folk.

Classic series "tea jar"

Chinese local brands and their designers --

Chinese local brands and their designers --

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"Tea jar" "There is a black sweater with white stripes on the back. It is Wang Yiyang's most successful work so far. This dress follows

The designer's previous way of thinking shows a subtle and unique sense of proportion and proportion.

Behind the white outside the body is a practice extended from the concept of "virtual reality". You can also see in the walls of the garden.

To the same aesthetic wisdom, that is, the contrast and rhythm between "empty" and "real", "empty" and "having" in Chinese philosophy, not only have the right scale.

Yes, there is correspondence between people and clothes. At the same time, it brings out the beauty of the charm, the graceful and spilling created by the size and proportion, and become the intelligent astonishing one.

Glimpse. To put it simply, if something is designed, it brings something else -- if the result is what the designer envisioned, it is almost achieved.

The "environment" that Chinese people have been pursuing has always been romantic. The meaning behind this dress is both deep and long.

In the words of designer Zhang Da, the simplest thing made the most unexpected change.

　　 The series of "tea jar" came from the interior design of Wang Yiyang's Fuxing West Road store. The original idea of Fuxing West Road franchised store is for Wang Yang.

Independent brand ZUCZUG is a facade shop, but when designing the interior space, Wang Yiyang gradually feels that ZUCZUG is not enough.

What I want is "tea pot" clothes in this space. Space design affects clothing design, which is very interesting. king

Yi Yang insists on introducing design from daily life. In his words, what is essential is plain thing, with large capacity and strong tension.

The name "tea cup" is also very "essential". ZUCZUG used to be a commercial brand, Wang Yiyang said, using the English alphabet as its brand.

The name is "like the lines and combinations of those letters" - now the "tea jar" is very representative of this new brand. As 70s

Born, Wang Yiyang thought that the white blue edge teacup was a very familiar and commonly used item in that era. That era

It is obviously marked by pragmatism and the mark of intensive economic standardization production, such as the mass production of white tea urn, plates and barrels at that time.

And other appliances are very simple and practical appliances, even with Bauhaus style traces. He was concerned about what he left behind in 70s and that era.

Distant and slow memory. The present acceleration makes people begin to reflect on the past and the past. But China's difficult to generalize and diversify will often result.

The designers were at a loss, and the cultural revolution created a cultural fault in China. So Wang Yi Yang's design starts from his most familiar.

And stick to a principle: if one word can be clearly stated, there is no need to say second sentences. The spirit of simplicity and sprightly is white with a blue edge.

There are two kinds of "tea jar". Wang Yiyang did not use traditional Chinese characters when he made "tea cylinder" logo design. General views and common sense all agree.

Traditional Chinese characters are better than simplified Chinese characters in design. "But simplified characters are our reality, the words we use in our lives.

It's a question of goodwill. I finally decided to design it in simplified Chinese characters. " Wang Yiyang said. It is marked with concise, clear and simplified Chinese characters.

The series of "tea cylinders" came into being.

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Chinese elements

　　
Many Chinese designers strive to find When "Chinese elements" moved the Western critics, Wang Yi Yang abandoned them.

The so-called "Chinese elements". To him, the "Chinese element" that the West likes is the interference of "honest design".

"Reality" is more important than "Sinicization". "To face others more face-to-face" and "to be more direct" is Wang Yiyang Yang.

Quit your attitude. The "Blue Jar" series is very direct. Wang Yiyang does not deny that some of the designs may be seen by some people.

To be "not so cute", but expressing an honest self is "right". "Tea jar" blue cloth series contradiction

Very strong, one of which is designed with black plastic vest bag material embedded in the blue cloth: black plastic vest bag is an industrialized product.

The quality of the cloth is very traditional, and the insertion of plastic into the earth cloth forms a "sense of foreign body", but there is another one between them.

This kind of relationship, such repulsion and dependence, is Wang Yiyang's contradictory aesthetics. For him, contradiction is the reason why a dress is beautiful.

Because. The true reflection of China's present tense has always been Wang Yiyang's insisting. He pointed out that modern China is in conflict.

On the one hand is the negation and loss of tradition, but the trend of seeking for a certain cultural heritage is rising. On the one hand, it is western.

The pursuit and worship of the western world are constantly on the alert against the expansion and erosion of the West. This is a mixture of Chinese modern art.

Chaos, confidence and self doubt, and the status quo are not pure. Wang Yiyang thinks designers can find their own machines.

"To meet" and make some "interesting things" - which fully depends on how designers express contradictions. If the designer can

To behave honestly and honestly, the design produced will be in chaos and balance.

It's the real state of Chinese art design. If it truly reflects the current state, times, environment, family and success

Long experience, friends and their own thinking, then this is the real "Sinicization". For Wang Yiyang, there is no need to hold.

In the definition of "Chinese designer". Ask yourself what you really want, really feel it, and "honestly do it."

This is the designer's principle.

　　
about Wang Yiyang is not very sure about the title of "Chinese designer". He does not want to be a label design.

Division. The attitude of designing freedom has reached a consensus on his attitude towards life and attitude towards design. For other designers' ideas and creativity

Wang Yi Yang has his own judgement and likes and dislikes, but he thinks the most important thing is this pluralistic state. Because in design process

In the continuous encounter with good designers, found others, but also found their own position. Wang Yiyang thinks that genius is one.

He knows his position at first, and he must understand himself in communication with others. In terms of design state, in his

In a person's experience, if a person feels special at a certain stage, he should be "honest" and be especially honest.

Designed.

Standing on the open balcony on the roof of Wang Yiyang studio, when the night falls, the sky gathers strange clouds and looks around.

The lights of low different buildings feel like a valley without time and space. Westerners will complain when they come to China.

The city of China is chaotic, but I can find the beauty of chaos. Wang Yiyang often went to see the city and came to the first place.

Some less central areas. In Nan Shi and he, he saw different halls and alleys. "I found it there.

Many beautiful people. They are completely cut off from so-called "fashion". They dress and act, are very self, so beautiful. Especially

It was some elderly people who wore their hair neatly dressed in the simplest blue cloth and sat there very quietly. I will take these.

The details are taken. So Wang Yiyang has been looking for elderly female models recently, although there are also some fashion designers abroad.

I did, but Wang Yiyang thought the model he wanted was different from the Western model. "Elderly women in the West and

China is different. They are the kind of intellectuals. Their educational and cultural backgrounds determine their expressions and body language.

Words: older women in China are another temperament. "

　　