Entrepreneurship Finding opportunities in "inconvenience"
Yesterday, reporters after several rounds of contact, a professional computer cleaning company in Wuhan yuan Fei.
Yuan Fei told reporters that he was a computer fan. In 2006, two years after graduating from college, he noticed a detail. After the computer had been used for a long time, it was easy to accumulate dust inside. If it was not cleaned in time, the computer would run slowly and often crash. At that time, there were only some computer sales and maintenance companies in the market running computer cleaning, and it was very inconvenient for customers to move the computers themselves before they could be cleaned. Then Yuan Fei found that the computer cleaners sold on the market would have some residue on the motherboard after being used, and could not volatilize in time, so that the computer could not operate within a certain period of time after cleaning, which is also very inconvenient.
Several inconvenient, let Yuan Fei realize, professional computer cleaning market, "have opportunities to take advantage of". More importantly, there was no professional computer cleaning company in the market at that time.
In those days, Yuan Fei and his fellow townsman took out only 3000 yuan savings and opened a computer cleaning studio in Hongshan District of Wuhan. The breakthrough of their business is to use the correct and quick method to clean the computer for customers with their own special cleaning agent developed by themselves.
Now that computer sales and maintenance companies have this business, how can customers be allowed to accept the concept of "professional cleaning"?
"Almost no business in the first month." Yuan Fei said. After thinking, they decided to cultivate the market, offer half price concessions to the target customers such as universities, Internet cafes and office buildings, or even clean computers for some Internet cafes free of charge. This move is very effective. Customers saw that the "bath" computer really improved their work efficiency, and gradually believed in Yuan Fei, so that they had a repeat customer, and they began to have a reputation in the industry.
Some foreign customers came to see Yuan Fei hoping to provide services, taking into account the limited energy. Yuan Fei decided to launch chain services in the field to provide cleaning tools and technical support for them. Today, they have developed more than twenty shops in Beijing, Shanghai, Shenzhen and other cities.
Only 4000 yuan for the initial stage.
Professional computer cleaning companies seem to have a high threshold, but there is not much money to invest.
Yuan Fei told reporters that since they provide door-to-door service, they do not need to rent a store, and they can do business at home, so they can save the rent. "Generally, the initial investment is about 4000 yuan." Yuan Fei explained that this is mainly the purchase of detergent, technical support and early publicity costs.
At present, there are only 6 employees in Yuan Fei's company. Most of the employees who wash their computers outside the university are part-time. According to the standard of Wuhan, the charge for cleaning is 50 yuan per unit, and the salary of part-time employees is 8 yuan / Taiwan. Because of the difference between the previous business development and customer acceptance, the operation of each store is different.
Yuan Fei told reporters that unlike the general computer repair shop running cleaning computer business, as a company specializing in the business, they provide services more single and more professional. In addition, unlike general maintenance shops, they locate high-end customers, mostly office buildings, universities and Internet cafes.
Remind us to expand early market development
The reporter understands, at present, in Chongqing, computer cleaning business is mostly run by computer maintenance company. Can Yuan Fei's mode get favor in Chongqing?
Yesterday, the network manager of an advertising company in Jiangbei District told reporters that the dust accumulated in the computer was too much. It not only made the raw materials aging, but also caused various faults. It also affected the health of users. Regular cleaning of computers was necessary. Yuzhong district Internet cafe responsible person said that regular cleaning of computers is very necessary, especially the Internet cafes, such a large flow of people, high frequency of use of computers. But he feels that the cost generated should not be too high, because the staff of the Internet bar itself have certain computer knowledge, cleaning computers is not difficult, but the number of computers in the Internet bar is large, and if they do, they will not be enough. At the same time, reporters learned that some universities and institutions in Chongqing also need to clean computers, but the shortage of manpower.
Chongqing's market demand looks great, but Chen Gang, Secretary General of the Yuzhong Network Industry Association, told reporters that the early market development is very important. First of all, at the beginning of the business, consumers may not understand or approve the new business item. This requires a promotion process. Secondly, technology must be guaranteed. Although the entry threshold of this project is not high, only a certain amount of computer technology can be mastered. However, customers who choose such services value the quality of service. Therefore, it is better to have professional technicians at every service to prevent accidents. In addition, the fees should not be too high to meet the local consumption level.