Ji'Nan Sandals First Listed &Nbsp; Price Increase 20% Cited Consumers Questioned

The spring of April 18th entered the spring of April, and the spring shoes for shopping malls in Ji'nan also ushered in the selling season. However, the survey found that in the season when the shoes were listed and sold well, summer sandals seized many. market The price is overshadowed. Spring shoes 。 The high price is attributed to the rising price of raw materials, which has aroused consumers' suspicion.

Recently, reporters Ji'nan Shopping malls see that many shops have specially developed sandals sales booth, and the main display area of the counter has also given up sandals, giving consumers a sense of jumping directly from summer to summer. It is understood that the market timing of sandals is ahead of schedule every year. Early listing has become a "market practice". "The spring in Ji'nan is shorter. In order to seize the summer market, dealers are racing against time to catch up. "A shoe dealer told reporters that the temperature in spring this year is higher than that in last year, which further pushed ahead with the time of listing, leading to a crash in the end of this spring and the new sandals.

Besides listing time, the price of sandals this year is also a common feeling for consumers. "The appearance has not changed much, but the price has gone up a lot. "In the interview, Ms. Zhang recalls that the price of a brand of sandals of the same style last year was around 640 yuan, and this year it changed to 799 yuan. The price of the new sandals that are listed on the market is usually around 700 yuan -900 yuan, compared with last year's gain of at least 20%.

Sandals and spring shoes are listed almost at the same time, but why are prices higher than some spring shoes? "In interviews, consumers questioned such questions. In response to this, a brand agent explained that prices of raw materials such as cowhide and sheepskin were generally rising last winter, so whether it was spring or summer this year, prices were about 20% higher than last year. At the same time, the wages of workers are generally rising this year, especially the sandals need to be tailored. The work is more complicated than the spring shoes, which increases the design cost and the labor cost. In the interview, the reporter saw that the price of the single shoe in spring this year increased by nearly 20%, but influenced by the early listing of sandals, the spring shoes were already "folded", and many new ones that had just been listed were also unable to escape the discounted fate.