The Leading Brand Of Domestic Casual Wear Industry -- Semir Four

development strategy

It is the secret of Semir group's sustained growth for 55% years in the past 10 years to focus on cultural power and to manage brands in a strategic and sustainable way of thinking, and to innovate, nurture and develop the core competitiveness of enterprises in a timely manner. At the beginning of its business, Semir actively pursued the win-win culture of "big rivers and big rivers" and "two satisfaction". The development strategy of "brand promotion and cultural support" promoted the harmonious, stable and rapid development of enterprises. 　　

森馬集團(tuán)工會始終圍繞著“企業(yè)發(fā)展”這個(gè)中心，把工作計(jì)劃與集團(tuán)的經(jīng)營計(jì)劃緊密結(jié)合，做到了三個(gè)創(chuàng)新：一是組織創(chuàng)新，成立了工會小組，將工作面延伸到子(分)公司，使下情能上達(dá)，上情能下達(dá)，構(gòu)建了工會工作一體化格局；二是機(jī)制創(chuàng)新，工會結(jié)合企業(yè)特色，把握工會組織的工作特點(diǎn)和職能作用，變被動為主動，變單一管理為合力共建，同時(shí)在實(shí)施過程中進(jìn)行跟蹤落實(shí)，不斷加強(qiáng)事前的計(jì)劃性、事中的執(zhí)行力和事后的總結(jié)性，不僅著眼于短期計(jì)劃的實(shí)施，更注重于工會長遠(yuǎn)計(jì)劃和作用發(fā)揮的有效性，有些做法還為集團(tuán)的管理改進(jìn)起到了積極的推動作用；三是內(nèi)容創(chuàng)新，森馬工會在當(dāng)好員工第一知情人、第一報(bào)告人、第一幫助人的角色中，不斷增加服務(wù)功能，對員工進(jìn)行一種主動性疏導(dǎo)、調(diào)理和培養(yǎng)，做到工作上支持、生活上關(guān)心、人格上尊重、精神上滿足 It's very popular with employees. Through these innovations, the enthusiasm of employees to participate in trade unions has been fully improved, and the vitality of enterprises has been enhanced. 　　

In the past few years after the establishment of the trade union, the group has established a new harmonious labor relationship. On the basis of the fundamental interests of the trade union and the staff, the enterprises form mutual respect, mutual support, interdependence and mutual benefit. The Semir group has paid great attention to and carried out all aspects of the work of the work of the trade union in an all-round way, and striving to achieve such an atmosphere and a state. That is to form a new type of labor relationship that is mutually beneficial and win-win for enterprises caring for their employees and employees concerned about enterprises. 　　

In order to more effectively maintain a harmonious enterprise atmosphere, Semir group's trade union has carried out the "double love double evaluation" activities extensively, namely, the activities of the directors and general managers of the staff and the staff members of the rating enterprise. Through the development of "double love and double evaluation" activities, the hearts of enterprises and employees are closer, and the cohesive force of enterprises has also improved. In this activity, Qiu Guang, chairman of Semir group and honored by the Zhejiang Provincial Federation of trade unions, awarded the title of "excellent entrepreneur of caring workers in Zhejiang province". Liu Xiaoping, the group planning department, was also awarded the title of "Zhejiang province's great employees who love enterprises". 　　

Semir actively handled the "seven gold" for the employees (endowment insurance, housing fund, medical insurance, unemployment insurance, maternity insurance, work-related injury insurance, trade union mutual insurance insurance), and drew some funds to make regular physical examination for employees, so as to solve the employees' worries and make their employees truly happy. 　　

In order to create a good corporate culture, further enhance the welfare level of employees, and better motivate employees to work enthusiastically and enthusiastically, Semir group has launched the employee welfare tourism system, which mainly includes overseas tours, domestic tours, meritorious staff tours and self-help tours. In view of this work, the group has allocated funds, fully implemented by the trade union, and has been incorporated into the annual work plan of the trade union. It has institutionalized the regular annual outing of excellent staff and effectively enhanced the centripetal force of employees. 　　

Semir group widely set up the concept of "training is the biggest welfare for employees" and "training is the most valuable investment of the company". The average annual investment of about 2500000 yuan is spent on all kinds of training for employees. It calls on employees to set up the idea of "life-long education, lifelong learning", "survival and development", "work learning, and learning work". 　　

Semir group provides hardware facilities for employees to trade unions, and establishes "employee clubs" and " Library "Music and leisure bar" and "fitness room" let employees experience the warmth and concern of the trade union after work. At the same time, the group also set up special funds for trade unions, and established football teams and basketball teams, which extensively communicated with all walks of life and colleagues in the community, and actively created a good interpersonal relationship and cultural atmosphere for enterprises. 　　

Current trend: 　　

In order to build a first-class clothing brand, Semir will set up its product department in Shanghai. At the same time, it also invites fashion advisory institutions from the world's fashion birthplace, France, to provide fashion information for international casual wear, including the international fashion elements, colors and so on. It guides the design style of every quarter's dress. The first time it reflects Semir fashion, whether it is fabrics, styles and colors, is leading fashion, showing vitality, constantly refurbishing, promoting fashion, and forming SEMIR's style and characteristics. 　　

Semir casual wear has been covered. T shirt, sweater, jacket, shirt, windbreaker, vest, cowboy, skirt, underwear, casual bag. And so on nineteen big series, the consumer object hits 16-25 year-old fashionable young people. The product pursues individuality and unique cultural taste, breaks the tradition, the style is novel, the avant-garde, receives the consumer's favor. Semir is committed to promoting the brand positioning of "Semir is the Hal IN family", making every effort to build a representative brand of China's young market. 　　

The target consumer group of Semir brand is a 16-28 year old youth fashion group. The product is fully deductive in series, richness and fashion. What to wear The new idea of leisure. Leisure, fashion and speed are the constant pursuit of Semir. Mori Majung is trying to create a representative brand of China's young market. The purpose of Semir is to create a brand name for the public. We are looking for brand-name products, but at the price level, it is a medium price route that can be accepted by the majority of young people. Semir's rapid development over the past nine years has fully proved that this high quality, medium price "popular brand" route is quite successful.

Semir -- window display