Innovation Is The Foundation For The Survival Of Shoemaking Industry

In April 19th, with the appreciation of RMB and the rise of cost, many other factors led to this year's shoe and garment industry. There was no "golden three silver four" in the past year. The tragic decline of market volume was unexpected. Many small and medium-sized shoe and clothing enterprises had to close down and stop production, and the famous brands were in the prime time of CCTV. Advertisement The release also stopped. There is a mass decline in the overall sales of shoes and clothing in China. industry Observation experts express their views differently.

Careful analysis shows that the helplessness of shoemaking enterprises is mainly from two aspects. The external environment of the enterprise is the high oil price, the cost of 80% shoe material is related to the downstream oil products, which causes the cost of shoe material to rise; the price rises, the operating cost of the enterprise is increased; the appreciation of the RMB has led to the fluctuation of the exchange rate; the international trade barriers and technical barriers; the re shuffling of the marketing channels of the shoe industry; and the technological revolution in the shoe industry. The internal environment of enterprises is: the cost of personnel has risen sharply, the turnover rate of employees has increased, the management of enterprises has become more difficult and the comprehensive cost of enterprises has increased. At the same time, cross regional and transnational management requires the management personnel of enterprises to renew their management quality.

A large number of facts and situations show that China's footwear industry can not survive on cheap prices. R & D is an inevitable trend in the development of shoemaking industry, and will also be an important bargaining chip for shoemaking enterprises to participate in market competition in the future. It is gratifying to note that many shoe making enterprises have experienced this storm and realized this point.

　 　 AOKANG Take technological innovation as the forefront of shoemaking industry.

In the eyes of ordinary people, making shoes is hard work, and it is difficult to catch up with high technology. While making shoes, AOKANG group not only built up the edge with hi-tech, but also established the first comprehensive research institute of footwear enterprises, AOKANG footwear technology research institute, and also studied the "oxygen circulation breathing" shoes, folding high heels, massage decompression high-heeled shoes and the first slimming step shoes, including the first combination of walking technology and human engineering in China.

As early as in September 4, 2006, AOKANG Group invested about 3000000 yuan, and jointly completed first Chinese independent technological innovation business opportunities with Zhejiang University: foot type measuring instrument. The successful development of the machine indicates that AOKANG group will bring a new "digital" industrial revolution to China's footwear industry, and will lead domestic footwear consumption into a new era of personalized customization.

Subsequently, AOKANG group launched a series of attacks on the technology innovation of shoe industry. It combined with Shaanxi University of Science and Technology, China leather and footwear industry research institute, and made use of its own research on the forefront of the market. In the year 2007 alone, AOKANG has declared as many as 50 patents, including inventions, utility models and designs. These technology patents have been used in AOKANG's 2008 Olympic ceremonial etiquette shoes, GPRS positioning shoes, breathing shoes, shock absorbing shoes, extensible high heels and other functional shoes.

For shoe companies, increasing the technological content of products can not only provide consumers with the most comfortable and perfect products, but more importantly, enterprises can increase the intensity of patent applications after technological innovation, so that they can not only effectively prevent "plagiarism", but also change the "pattern similarity" in the current market and enjoy a certain market space.

Xu Jianliang, vice president of AOKANG footwear technology research institute, told reporters that AOKANG footwear technology research institute has more than 300 existing footwear development and design personnel, many of whom are from the Italy, Spain and other countries design masters, invested about 30 million yuan in R & D funds. Focusing on R & D of R & D products, it covers the fields of soft science, such as research and development of new materials, new products, popularization and application of new technologies, new technologies, standardization engineering, intellectual property protection, fashion research, and industrial development law.

Moreover, in order to achieve technological breakthroughs, AOKANG group has invested more than 200 million yuan to introduce 30 world-class production lines, and has set up three footwear research and development centers at headquarters, Dongguan and Milan, Italy, aiming at the latest fashion of footwear industry and developing new products. At present, AOKANG footwear technology research institute has applied for 8 patents, 31 new patents, and 24 designs, totaling 63 items. {page_break}

　　 Double Star: technological innovation is the killer of its rapid development.

Wang Haizao, President of the double star group, proposed fifteen years ago: innovation is the inexhaustible motive force for the development of enterprises. Only by constantly innovating can we make the two stars full of vitality and vitality forever, so that we can always stand in the invincible position of competition. In today's global economic integration, Wang Hai added: "today is not the age of big fish eating small fish, but the age of fast fish eating slow fish." today, if we do not innovate, we will be left behind tomorrow. Tomorrow will not be innovative, and the day after tomorrow will be eliminated. Only with continuous and independent innovation ability is the "killer weapon" that grows into fast fish.

In terms of technological innovation, Wang Hai always adhered to disruptive innovation. He broke through the limitations of small changes and minor repairs, and launched a "people's war" in which everyone participated in the innovation, and made all-round innovations in terms of technology, technology and equipment.

With the development of autonomous technology and the development of independent products, the two stars creatively put forward the theory of active power efficiency of sports shoes, forming a serialization of professional sports products, especially in the development of high-grade shoes represented by professional sports shoes, and made breakthroughs in the development of high-grade shoes, and gained the technical quality strength comparable with any world famous brand shoes. At present, they have fully integrated with international brands. According to the actual needs of production, the cold adhesive shoes production line with independent innovation and innovation is currently the world's least used, the most efficient and the largest production line, which is an unprecedented breakthrough in the world footwear industry.

It is an important measure for the two star to implement the strategy of promoting science and technology in enterprises by "letting the incense and incense of the incense person get up and get tangible benefits". Each unit of the double star has set up an innovative reward standard, rewarding innovators according to the benefits created by the innovation, effectively stimulating the enthusiasm and initiative of the staff, innovating the equipment and improving the operation method, so that the high-grade KEDS vulcanized shoe class can reach 3000 pairs, breaking the world record of the highest 2200 pairs of products produced by foreign enterprises such as South Korea, and has been amazed by customers as "the efficiency of the magic double star".

It can be said that the course of development of double star is a process of continuous self innovation and development and transcendence. It is a process of constantly denying self and transforming itself. The implementation of independent innovation strategy has effectively expanded the growth space of double star brands. In this process, Wang Hai's independent brand spirit and independent innovation consciousness have set up a successful example for China's manufacturing industry to cope with global economic integration and create a Chinese nation.

　 Anta: technological innovation will never stop.

Ding Zhizhong, President of Anta, said: "R & D is the lifeline of products, and technology is the lifeblood of Anta." To this end, in 2005, Anta sports technology laboratory was set up to study foot structure, sports technology and new technology. First of all, in the development of professional basketball shoes, from the professional sports products of the first generation, the second generation to the CUBA, to the CBA All-Star war boots in 2005, Anta has a number of patented technologies, especially Anta's own core technology, which meets the needs of professional athletes with its good protection, shock absorption and rebound functions.

Secondly, in the first half of 2006, the development of running shoes was launched in the first half of 2006, which is the latest research achievement of A-FORM. It is said that Anta will continue to invest large sums of money in technology research and development.

In addition, Anta sports mechanics laboratory, established jointly with the RSscan company of Belgium and the Department of biomechanics of Beijing Sport University, is the first sports science laboratory in the domestic sporting goods industry. As soon as the experienced runner runs through the professional runway, he will get a "Anta sports science laboratory test report" immediately. He is the leading injury risk assessment report in the country, which can guide the testers to choose the shoes that are most suitable for them.

This is currently the most advanced sport technology in China, and is also the outstanding achievement of Anta's insisting on scientific and technological innovation all the year round. He has applied the technology directly to the development of the domestic league matches, and is worthy of the reputation of "China League engine". {page_break}

"New change" is the tireless pursuit of Anta people. In terms of scientific and technological innovation, Anta currently has a number of national patents, and has become one of the makers of sporting goods industry standards. It is precisely to continuously increase technological R & D investment, strengthen the brand's technology content, and ensure the strong development momentum of Anta.

　 Hongxing Erke: technology leads and achieves core competitiveness.

Since its establishment, Hongxing Erke took the "technology leader" as the brand development strategy, and pioneers sports technology in the industry, changing the licensing mode of "star + CCTV advertisement" in the industry. At the same time, a large number of Jinjiang shoe brand center pioneers emerged as the forerunner of Chinese shoe brand secondary vocational sports technology.

Combined with the principles of ergonomics, aesthetics and so on, it highlights each product's personality proposition, and has also invested heavily in the establishment of shoe R & D technology center, and strengthens the product technology content. For example, in the Hongxing Ke Xiamen spring and summer sports series products ordering meeting, it leads the series of products to import new materials such as new technology and nanomaterials on the basis of original excellence and characteristics, adding new professional technologies such as "internal circulation system", "high-density independent land grabbing system", "super strong shockproof system" and "coating stability technology", so as to enhance Hongxing ERK professional sports footwear products, and meet the professional movement requirements of comfort, abrasion resistance and permeability, shock absorption and shock resistance. In terms of product development, Hongxing Erke not only pays high salaries to famous designers in Italy and Shanghai, but also accurately grasps the international trend and takes market demand as the leading factor.

Moreover, "technological innovation" has always been the strategic direction of Hongxing Erke. Since 2002, Hongxing Erke has formulated the enterprise strategy based on technology research and development, and invested heavily in investment. By the end of 2005, Hongxing Erke began working with the Chinese Academy of Sciences in the "intelligence" cooperation. The Chinese Academy of Sciences provided support for the research and development of its advanced sports equipment. Hongxing Erke adopted "special nylon network, new type superfine fiber and fine electroplating TPU" three "Shenzhou" limited edition sports shoes, which were carried out by Shenzhou VI through the space detection materials, and even achieved a breakthrough in sales performance.

Despite the difficulties of China's footwear industry, But there are also opportunities for development. Who can see the future development direction of shoemaking enterprises in the crisis and take the lead in this direction? Who will be able to find opportunities for successful development in the crisis? Under such circumstances, it is imperative for shoe-making enterprises to increase investment in science and technology and raise the high added value of footwear products. For shoemaking enterprises, we must act according to market rules. We should take into account the market returns when considering the high-tech content of enterprises, but we must not just look at the immediate market, especially focus on the medium and long term market returns. Because the use of high technology is not a simple capital investment, but a change of thought, a transformation of investment mode, and a transformation of enterprise operation strategy that affects the fate of an enterprise. This transformation requires shoemaking enterprises to treat high-tech seriously, rather than be forced to accept high technology, but not follow the trend of the show.