Don't Let Specious Marketing Ideas Affect You.

I always have such a view that I am fat because I have good appetite and digest well. In the past, the elderly and doctors have told me this, and I have always retained this view. Until one day in 2006, I went to the hospital for a general check-up. A doctor told me that I was obese because of bad stomach and indigestion. At that time, I didn't believe him very much. However, when he asked me if I often entertain more, drink more, eat more meat, often have diarrhea and exercise less, I also feel a little surprised or even shocked, and wonder how the doctor will know. Only then did I confirm the correctness of what the doctor had said, because I always believed in facts and science, and I did not believe in experience and feeling very much. This was related to the way of thinking that I formed in science and technology and years of management and marketing. 　
In fact, Marketing In the process, we are often led by some marketing ideas that seem correct but are actually wrong.

First, only cheap products can be sold well.

Every time a marketing meeting is held, the salesmen ask for promotion and price reduction. They always think that the products with low price can sell well, and they all ask for a special price of 9.9 yuan and a shocking price. There are two reasons for salesmen to ask for low prices: first, they see competitors making low prices. Promotion It is right for competitors to do so. Low price sales of competitors will seriously affect their sales, tit for tat, and competitors. Price The two is to think that consumers like to buy low-priced products. In fact, although consumers will buy products at a price comparable to the same grade, they do not necessarily want to buy low-priced products. The study found that consumers do not like to buy cheap products, but prefer to buy products that can be cheaply. 　　

A bargain does not always sell well. If your product is sold at a special price for 9.9 yuan at the beginning, I believe such a product is hard to do well in the market, because consumers feel that your product itself is worth only 9.9 yuan, quality price ratio, cost performance is not high, consumers do not take advantage of it. Also, your product has no operation space at all, and the product without operation space is doomed to fail at the very beginning. When I go to Hongkong, I often see PARKnSHOP and Wellcome supermarket selling products with a price tag of more than 30 yuan for sale at a special price. They only sell 19.9 yuan, and Hongkong's teachers and milk merchants will see that businesses are so profitable that they will rush to buy such special products. A friend of mine in Hongkong said that his wife almost always went shopping in the supermarket on Friday, so the aim was to snap up special products. This proves an old saying: consumers always like to take advantage of it, but they do not like to buy cheap products. 　　

Second, consumers are God.

Many enterprises have such a view: consumers are God! It is believed that the needs of consumers must be satisfied, and consumers' words are the best wisdom. Only consumers are satisfied with the wishes of consumers. Do I really need this? Can you satisfy all the needs of consumers? An enterprise can only satisfy a certain part of consumers, and it is impossible to satisfy all aspects of consumers. Because it is impossible for an enterprise to do everything well, just like a person can not be an all-around champion: he is both a football player and a basketball player. If a doctor knows everything and says what disease can be cured, I reckon that he can hardly cure any disease. Therefore, a person can only do well in one field, become an expert and become a master, but he can not be an omnipotent master. Enterprises are more so. Enterprises are greatly influenced by resources and environment. They can only make a product or service of one aspect better than other competitors. 　　

Therefore, consumers' words should be listened to, but they can not be fully heard. We should choose to listen according to the actual situation of the enterprise itself. Consumers are not gods! 　　

Third, the more dealers, the better.

When I went to an enterprise to do consulting, I found that the company had more than 200 dealers. I was surprised, but when I looked at the sales volume of the company, I found that the monthly sales volume was less than 5 million. The biggest sales dealer only sold 350 thousand a month, and the smallest dealer did not pull a car for half a year. However, eight salesmen in the company are still developing distributors, two hundred distributors are distributed in six provinces, and the farthest distributors are more than 700 kilometers from the factory, and the distribution is quite scattered. The boss's point is that the thicker the notebook is, the better the customer will be. The more distributors, the better. 　　

After the consultation started, I persuaded the boss to put the resources in ten distributors in five months, and vigorously support these ten distributors. Through improving and implementing the implementation measures, the ten distributors from the original loose cooperation to tight cooperation in half a year, and sales have also been rapidly promoted in close cooperation.