Let The "Third Party" Create High Profits For Enterprises

If one day, you receive the shareholder bonus from Starbucks, you buy more than half off of Sichuan Airlines ticket, there is a free airport bus to sit. An air-conditioner manufacturer resolutely sends air conditioners to you instead of selling them. You should not be surprised.

Do you think this is a hoax, or do you take advantage of it?

This is the benefits of "less, more" business models.

A good business model is win-win, and participants of every pattern will get more.

Or get more profits, or get more and better services.

So how do we achieve the business model of "using less and more"?

The third party mentioned here refers to all the parties except the business owners themselves and your direct customers, including your employees, partners and customers.

It can even be a party that has nothing to do with you.

The third party strategy is to create value-added services for these special third parties and create value-added services to achieve high profits.

"Consumer shareholders"

One of the key words of the third party strategy is "enterprise stakeholder". Anyone who is related to the interests of the enterprise is the stakeholder of the enterprise. Shareholders, suppliers, customers, employees and even your colleagues can create value for you.

The most important point here is what is the premise for business stakeholders to create value for you?

What services or rewards do you need for him?

You need to provide services for your staff.

Do you know Jun Yue Hotel?

Jun Yue Hotel has an employee club inside the hotel, which is exactly the same as the five star club which is specially designed for customers.

Why do we need to run a club for our employees?

The reason is simple: employees are serving others in the hotel every day, and some employees are getting angry all day.

Can he be blamed for being angry?

Look at yourself until midnight, and still serve the guests of the hotel. But there is no laundry in the house and there is no time to book a movie ticket. Is it going to be very hot?

Hyatt makes a club. You can go to coffee when you are working. You don't have time to wash your clothes at home, you can move here, the club will wash you, after washing, you will not charge for the five star hotel, you will pay for the general laundry, the price of the general laundry shop, the five star service, every employee is very happy.

You don't have time to book a movie ticket, the club bookings for you, so that every employee enjoys the same customer service, so the performance of Hyatt is especially good.

Every employee is a stakeholder of the business interests. You provide him with services, and he creates revenue for you and profits.

Not just employees, everyone who is related to your business needs to create revenues, or even others' products.

For example, potato chips in America, potato chips sometimes advertised, customers buy chips and go home and find that there is a piece of paper in it. They can go to KFC for a Pepsi Cola, and Pepsi and music chips are the same company.

This is to create value for yourself based on your products, and when you sell products, you can bring more customers in.

At the same time, will customers go to KFC instead of a Pepsi?

What follows?

Customers will buy more fried chicken hamburgers!

Products are also stakeholders of your interests, and products create more revenue for you.

We all understand that business models are the least for businesses and the most for businesses.

This business mode is to connect the value of customers with the value of enterprises. Of course, we can not just pay attention to our own business value but ignore the value of customers.

As long as you are promoting value for customers, you are creating revenue for yourself. As long as you can create value for customers, customers will have more money to do business with you.

Not only do you want stakeholders to create value for you, but you also need to change roles to make stakeholders closer to you.

Any enterprise has a customer base, that is, the consumers of your business.

Some big companies have shareholders, both of whom are stakeholders.

Well, role conversion, have you heard the phrase "consumer shareholders"?

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At the end of the year, you may receive a letter written by you on the island coffee. It says that a certain shareholder receives, you wonder, how can I be a shareholder of the island coffee?

After opening, there is a letter in it, which says: Dear shareholder, Hello!

Thank you very much for your investment in the island over the past year.

Your total investment in this year is 3756 yuan.

Why?

This is based on the connection record in the computer. You spent a total of 3756 yuan on the island last year.

This year, the company's operation is good, so the company decided to allocate 10% bonus to shareholders.

(he will attach a password to you, use this password to log on to the Internet, then the money will punch directly, hit your card, your card will be more than 375.6 yuan, 10% shareholder bonus).

Then it said: Thank shareholders for their support and invite shareholders to enjoy the bonus.

Of course, the money can only be used in the coffee shop on the island.

Is this the same as sending coupons and discount coupons?

In essence, it is the same.

But it's just another way of saying that the result is quite different.

Because your customers feel differently, he feels better and will come to visit more often later. Even when he and his friends are together, he will actively speak for the island coffee because he feels that he is a shareholder and is one of the owners.

Do you understand?

It's not a joke. Don't look down on the change of address, the change of the role.

You make the customer feel better, creating more value for him.

Therefore, if you create value for him, he will make profits for you.

Sometimes your best source of capital is not necessarily venture capital. Your best source of capital is your customers and employees.

We can give the share to venture capital, but for you, who is the stakeholder of your business interests?

Are customers and employees important stakeholders?

So instead of giving venture capital, you can give it directly to customers and employees.

If we are honest, if you own my stock, it is my stockholder. If you are my shareholder, would you like to introduce more opportunities for me?

Because it will reflect your investment reward later.

When a company goes public, a social mechanism is the relationship between shareholders and the market, and there is more cohesion.

Actually everyone is an enterprise stakeholder.

Where were our problems before?

It is to reduce profits for their own profits.

If I earn a little more money, I will give you something less, which is slightly worse in quality and a little lower in cost.

Now all things are to increase the value of both sides, you add value, I also add value.