Zhang Zhaoyang Recalled The Past: He Wanted To Raise Tens Of Thousands Of Dollars But Was Refused By Goldman Sachs.

Chairman and CEO Zhang Zhaoyang of Sohu

To be an enterprise, it is necessary to give full play to all advantages, like fighting on the battlefield and using weapons.

In Sohu, I have this famous weapon, so I will use it.

In the era of micro-blog, other media guarantee the right to start, and it is impossible not to restrict micro-blog's debut.

After the live broadcast of micro-blog and Wang Xiaofei's wedding ceremony, Zhang Zhaoyang came to speak.

Recently, the chairman and chief executive officer of the Sohu board responded.

At the same time, as Sohu's "leading brother" of micro-blog, Zhang Zhaoyang began to think about the media survival behind the incident.

Influence is a weapon.

"Now is a" micro-blog control ", and it keeps sending out all day long, at most 100 times a day.

On the program site, Zhang Zhaoyang took the initiative in drying his homework.

In addition to personally sending micro-blog, Zhang Zhaoyang also kept attracting celebrities to settle in Sohu micro-blog, as serious as wearing a press card to participate in the Olympic Games in Beijing.

Celebrities are always inextricably linked to people's postprandial talk, and journalists can't avoid gossip.

Zhang Zhaoyang did not mind hearing such an appraisal. On the contrary, he thought that behind the eight diagrams is a manifestation of the team's executive power.

As an important part of micro-blog's tough battle, the two level enclosure of the driving effect of celebrities has become the primary entry point of micro-blog strategy.

In Zhang Zhaoyang's opinion, enterprises should give full play to all their advantages, including their own appealing power.

As a preacher of the Internet in China, Zhang Zhaoyang has received many interviews and fame is rising.

He discovered that this is an invisible advantage.

"Just like you go to war, you can use other weapons if you have weapons.

In Sohu, I have this famous weapon, so I will use it.

Zhang Zhaoyang paid attention to the celebrity effect and served as a force for Sohu's micro-blog strategy.

"Business executives communicate with users through products, but celebrities communicate directly with audiences through image, language and demeanor, and their influence is very large.

So I respect and respect the stars.

Perhaps because of studying for many years in the United States, Zhang Zhaoyang disagrees with the fact that the Chinese do not want to admit the importance of paying attention to the stars.

"Celebrities can be famous and have great influence on the society and the public.

Influence is cattle, and I recognize that.

The way of survival in the micro-blog Era

Speaking of Wang Xiaofei and big s bombardment, Zhang Zhaoyang admitted that he did not have a clear concept on the day of the wedding that "Prohibition of media coverage" and "micro-blog uploaded photos".

"Everyone is taking pictures. I asked Lan Jie (Zhang Lan) if she could take it. She said," it doesn't matter. I feel as if I can shoot. "

Zhang Zhaoyang believes that perhaps the Taiwan media have the right to start the wedding photos, and their own "beat up" is considered to be "candid".

At the same time, Zhang Zhaoyang also stated his own difficulties.

"Fans are waiting for them to work hard for them. I will rush to the front and take pictures of micro-blog."

Zhang Zhaoyang revealed that after the misunderstanding, he had considered calling Wang Xiaofei.

"But Wang Xiaofei must be in the same direction as big s. I will tell the big ones immediately when I say that."

Nevertheless, as a veteran of IT, Zhang Zhaoyang realized a question: how to ensure the right to speak in the micro-blog era?

In his view, celebrities with many fans have to some extent equal to half media.

"Other media want to ensure that the right to start, do not restrict micro-blog can not be done.

This question has not been mentioned before, nor is it known to everyone.

Not long ago, Japan's 3.11 major earthquake triggered a nuclear leak, and radioactive materials were gradually detected in China.

Many people worry about the adverse effects of nuclear radiation on health. At that time, rumors began to happen for four times, or even a "salt grab" farce.

Zhang Zhaoyang, who once attacked nuclear physics major, has a lot of resources in this field. After repeated verification to industry experts, he made full use of micro-blog's semi media advantage to rumor rumors about the so-called "domestic nuclear radiation crisis".

Zhang Zhaoyang felt deeply about the panic shown by the public under the rumor.

"Now we believe in gossip, but we do not believe in official news.

But micro-blog celebrities say something and make sense. Many people believe it.

He realized that even micro-blog's semi media is still crucial to win loyal users and seize strategic commanding heights.

"The media should be responsible to the public. Celebrities should know how to manage themselves through micro-blog and news."

The scene of the program was summarized by Zhang Zhaoyang.

In order to rebuild Sohu, Zhang Zhaoyang, who joined the WTO again, quickened the speed of running.

It can be seen from the series of big moves of Sohu since last year that when Zhang Zhaoyang returned to the rivers and lakes, the phrase "unsuccessful and successful" is not joking.

Under the passion of the two venture, the outspoken person, who was originally micro-blog without Sina, is reinventing herself again.

Zhang Zhaoyang: financing past events

Zhang Zhaoyang described a past event in the early days of entrepreneurship.

In recalling this passage, Zhang Zhaoyang projected the image of a helpless young entrepreneur in the streets of New York with slow language speed.

Success is only 1% contingency, 99% comes from persistence and concentration, maybe that's what Zhang Zhaoyang wants to express.

When I returned to China, I started financing. At that time, there was no concept of venture capital in China, and I was the first one to put forward this concept.

I go to the United States (financing), do not have money to live in hotels, live there, and call all kinds of investors there.

Last year (2010), I returned to the United States, passing through my classmate's home, and thought of the difficulty of financing.

At that time, I went crazy on the phone every day. When I left, I left him 100 dollars to make phone calls.

I once found a person who wanted me to invest in him. This person was introduced by Professor of Massachusetts Institute of Technology.

But my business plan is very simple. There is nothing. He thinks my business plan is not complete enough. I want to invest and dare not vote. I hope I can develop some time to find him again.

(fact) he didn't want me to melt into the money, because once I got into the money, I would never find him again.

He also asked me if anyone else had invested in me. I was fooled into telling him that there was an old man in Goldman Sachs, New York, who wanted to invest in me and told the old man's phone number.

When he was in New York, he called Goldman Sachs for lunch.

Then he decided to say: "no, let's not vote. Let him (Zhang Zhaoyang) go back and develop for a while. When he comes back, he will vote again."

They collude.

Then (Goldman Sachs) the old man asked me to go to his office and greet me for a long time, asking me about the development of China and so on.

Suddenly, I changed my face and said, "I decided not to invest in you. I'll tell you how to get the elevator. You can go out."

I felt a lot of thunder, and he didn't invest in a chain reaction, and I was desperate.

Down the stairs, walking on the streets of New York.

At that time there was no cell phone, (in the phone booth) lined up to call the lawyers in Boston.

At that time, I was very anxious, holding the phone and asking "how to do it".

How did you spend so long?

I looked back at him, anxious, but there was nothing I could do.

I was very impressed by that, and at that time I was trying to blend tens of thousands of dollars.

Later, at the insistence of my mentor and two other professors at Massachusetts Institute of Technology, they gave me 225 thousand dollars, which was equivalent to 2 million yuan at that time.

I think it's very important to find someone to help you.

Truth is the least labor. From a simple point of view, people should not live very tired.