British Fashion Brand Burberry Excellent Performance Plan For Future Expansion

The company's latest earnings report said today that consumers, including Taiwan, Hongkong and China, were buying a lot.

Burberry pointed out that in the fourth quarter of March, the revenue of the fiscal year amounted to 390 million pounds, exceeding the market forecast of 357 million pounds, up 33% from the same period last year.

The report shows that strong sales in Taiwan, Hongkong and China are the main reasons for the increase in revenues.

Stacey Cartwright, chief financial officer of Burberry, said that in view of the global market, more and more consumers are buying brand-name goods, and the purchasing power of emerging markets such as China is particularly striking.

He said sales of Burberry in London were mostly from foreign tourists.

Driven by strong sales, Burberry estimated that the pre tax profit in the fiscal year end of March should reach 279 million to 300 million pounds estimated by analysts.

In the next 1 years, Burberry will expand in China, Latin America and the Middle East, and the retail area will increase by 12% to 13%.

The 155 year old Burberry, now with 60 stores in China, has recently opened up its flagship store in Beijing. Elenz Ahrendts, the chief executive, said that by 2015 China's middle class population would have increased 6 times, and their thirst for famous brand goods should not be ignored. "Angela"

In the second half of the latest fiscal year, the sales volume of Burberry in China has grown by 30%, and has continued to rise.

Elenz from the US said Burberry plans to increase the number of Chinese branches to 100 in the short term in response to strong demand in the market.