The Scale Of The Wedding Market Is 600 Billion Yuan &Nbsp, And Across Many Industries.
Introduction: marriage is a business?
Ten years ago, if you nodded, you might be drowned by spittle stars, but now if you shake your head, you will probably be labeled as "Altman", otherwise why can "love business" become the divine comedy that is popular in the Internet?
This may be a bad tendency of value, but business is business. As long as marriage exists in the world, there is a need to be satisfied, so that a market can be derived.
Marriage can spawn an industry, but the change of marriage view can affect the growth curve of an industry.
Marriage is a great event in life. Three problems, such as marriage, preparation for marriage and how to get married, are troubling the bride and groom.
People's social patterns are changing dramatically, and the key factors that affect people's views on marriage and love are changing.
20 years ago, "old three" is a hard indicator for a man to take a wife. Nowadays, if there is no "new three" (house, car, ticket), marriage is not so easy.
More entangled is that all day "home" online youth, because the way to get to know girls is very limited, marriage has become a distant thing.
The 80s are becoming the main force of marriage. Most of them are single children. They advocate individuality and independent thinking. Their wealth accumulation allows them to plan a grand and romantic wedding.
They abandoned the older generation's view of marriage and love more about "once owned", so they were willing to spend more money on marriage.
Getting married is becoming more and more luxurious. Is it a good thing or a bad thing?
This is certainly a good thing for those who dig the gold wedding market.
In the past, the matchmaker was habitually called "matchmaker", spreading among the people and growing up in a small workshop style. Now, the scale of the wedding market derived from matchmaker is as high as 600 billion yuan.
It seems that it is not only a sweet thing to be a matchmaker, but also a great wealth.
Undoubtedly, this is a rapidly increasing market.
However, the first arrivals are not necessarily the first.
Wedding is an ancient business, and to this day, this business is revitalized.
The traditional workshop was overtaken by the innovative Internet innovating people, while the more ambitious people directed their eyes to the spire of Pyramid.
The wedding market is not a young market, but it is full of possibilities under the background of technological innovation. Information technology has given the ancient industry new charm, which means that a wider range of games has quietly begun.
Wedding is a large market spanning many industries, and marriage has always been a good subject for businesses to promote.
For most enterprises, helping single men and women find their partners is only the starting point of business. It is their ultimate goal to integrate the complete process of love, marriage and birth into the chain of marketing.
Let the marketing become sweet, romantic and tender, and it will not be enough to impress consumers by covering the business with a warm yarn.
Clinging to demand and even creating demand can create a big market. If the enterprise grasps the industrial trend and is good at "sweet" marketing, everything will be solved.
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