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2011 New Autumn And Winter Orders Will Be Held Successfully.

2011/4/22 15:15:00 66

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The Brand Of The Brand

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Athletic

"New life" 2011Q3Q4 new products

Order-placing meeting

Successfully organized.

At the meeting, the company introduced the concept of creating "Chinese national dress".

Xia Youqun, general manager of the sporting goods Co., Ltd., said: "the Chinese national costume" not only preserves the characteristics of the movement itself, but also integrates itself with the classics.

fashion

The multiple styles of leisure and recreation really return to the essence of clothing and promote the nationalism of clothing so as to form a new concept of clothing in the industry.

"When the Olympic craze is fading, the terminal profitability continues to decline, and the contradiction between input and output in the market is becoming increasingly prominent. It can be said that the Chinese sporting goods industry is heading for a crossroads."

Xia Youqun said that faced with this industry topic, the choice of Ali is changing and reborn.

The idea of pformation will promote the overall strategy and market layout of the brand through five aspects: "changing ideas, implementing new market strategies, continuously improving product innovation capabilities, improving brand communication strategies, and promoting the upgrading of organizational structure".

Based on the market background and enterprise strategy, this conference launched the brand upgrade system of the brand, and upgraded the original brand logo "A" to "A+".

From "A" to "A+", it is from excellence to excellence.

The upgrading of the brand and the reorganization of resources are actually a promotion of the overall competitiveness of the enterprise, which is rated as "a historical choice and leap" by the industry.

At the new product ordering site, the unique display style and the classic fashionable shoes and garments are perfectly matched, and the new products are in good order.

The brand new products after brand upgrade are unique, reflecting the distinctive design concept of A+, and have been well received by distributors and branches from all over the country.

Reporters learned at the meeting that, in order to prepare for the order, the preparatory group began planning and implementation 3 months ahead of schedule, and the product development department even started preparations at the end of last year. The brand department is also preparing more sophisticated brand communication strategies, so as to create the new image of Ali at the fastest speed.