How To Encourage Exhibitors To Attend Exhibitions Continuously?

Exhibitors' status in the chain of exhibition value

Generally speaking, an exhibition can be carried out with four primary factors: sponsor (exhibition company), Exhibitors (in some exhibitions, the sponsor is also an exhibitor, the two identity), merchants (audience) and venues. In commercial exhibitions, the organizers' income mainly comes from exhibitors. Enough exhibitors' involvement is the key to the operation of the exhibition. The main income of the organizer, the stage of his activities and the social benefits of the exhibition are all produced. Although not all exhibitors can bring profits. But this will not reduce the status of exhibitors in the chain of exhibition value.

Buyers are invited to participate in exhibitions, which will bring social benefits to transportation enterprises, hotels, hotels, tourist companies, etc., but will not bring direct economic benefits to sponsors. Therefore, from a certain point of view, buyers also serve for exhibitors.

Exhibitors' continuous participation is the interest of the exhibition company.

For a commercial exhibition held regularly and continuously, exhibitors' continuous participation is very important. First, whether exhibitors continuously participate in exhibitions is often an important indicator of whether an exhibition is successful or not. This is because the statistics of transactions in exhibitions often fail to accurately reflect the actual results of exhibitions. However, exhibitors actually have their own objective evaluation of the exhibition. The exhibition is well done. Whether exhibitors continuously participate in the exhibition is, in a sense, a reflection of an objective evaluation of the effectiveness of the previous exhibition. This is the exhibition company. Publicity for investment promotion An important resource, a bright spot, plays an important role in reducing the exhibition fee.

Secondly, for exhibitors, the benefits of exhibitors' continuous participation are also reflected in the differences in the cost of developing new and old customers. Some people think that developing a new customer is 5 times the cost of maintaining an old customer. Therefore, some experts say, "one way to ensure the best interests of the organizers is to maintain the existing exhibitors".

Exhibitors' participation is the embodiment of the comprehensive benefits of exhibition.

The effectiveness of the exhibition is comprehensive. It includes two aspects: Economic and social benefits.

Exhibitors' performance is manifested in many aspects, and obtaining orders is fundamental. Other aspects revolve around this point.

Set up the core position of exhibitors in the customer group of exhibition companies.

To the organizers of the exhibition, the idea of setting up a customer centered concept is to a large extent the establishment of the idea of exhibitors as the center and serving the exhibitors.

Assisting exhibitors to improve participation

As mentioned earlier, exhibitors' participation in performance monks depends on many factors. Here we only analyze some aspects related to exhibition.

(1) strengthen communication with exhibitors, appoint exhibitors, and do well in the reception work of merchants.

(2) invite exhibitors to attach importance to inviting merchants.

(3) exhibitors should change their ideas and increase advertising input.

(4) urge enterprises to attach importance to the design and layout of booths {page_break}

Care for exhibitors and attach importance to mutual loyalty

We oppose the idea of advocating solely the loyalty of exhibitors, and advocate mutual loyalty between exhibitors and exhibitors. That is to say, a new relationship should be established between them, equal treatment, mutual respect, honesty, law-abiding and mutual benefit. Since the exhibitors are the "parents" of the exhibition company, the exhibition company should take the initiative to carry out this work.

(1) the exhibition should summarize the situation of each exhibition in time, find that problems are improved in time, or improve the time of next exhibition. It should be emphasized that the service for exhibitors should be reviewed in detail and implemented one by one.

(2) pay attention to the implementation of exhibitors' transaction, summarize the experience and lessons of exhibitors, and introduce other enterprises through appropriate channels, so as to enhance the exhibitors' participation in the exhibition.

(3). Exhibitors training course Experts' lectures on Relevant Issues of enterprises' participation, instilling new ideas, changing old concepts and improving the actual operation level of participating enterprises are discussed.

(4) develop friendship activities, such as membership clubs and other organizational forms, and strengthen the exhibition companies and exhibitors. The exhibition company can provide some members with some commercial supply and demand information through a certain way, provide exhibition knowledge services for key exhibitors, and give priority to ensuring their participation in various training activities organized by exhibition companies.

(5) in order to encourage exhibitors to continuously participate in exhibitions, the organizers of the exhibition can give the exhibitors a certain booth fee reduction and exemption according to the situation.