The Ripen Phenomenon Of Home Appliance Chain

One side is to do fine shop.

The other way is to get space through rapid expansion and scale effect.

At the same time, it is the current profit rule of Chinese household appliance chain enterprises to adopt the profit model of the product supply and marketing difference and gain the support of the upstream manufacturer's expense.

If we want to follow the general business rules of the international consumer electronics chain enterprises, then the "best buy off" phenomenon will be the fate of China's home appliance chain enterprises.

If we continue to adhere to the unique profit rule of Chinese household appliance chain, we will continue to be resisted and resisted by upstream manufacturers, and will continue to be condemned by the industry.

It can be said that China's home appliance chain enterprises have reached the stage of "ice and fire".

Best buy's failure in China has not only awakened the Chinese household electrical appliance industry, but also made China's home appliance chain "think".

As the first brand of global consumer electronics chain, best buy, if it can take root and succeed in China, it can also let Chinese home appliance chain see a hint of learning and learning from the future development mode, and can quickly learn from this advanced chain profit model abroad as a template for learning.

Now, the failure of best buy can make Chinese home appliance chain enterprises at a stage of wandering. Learning the best buy mode is "dead". Without learning and no improvement, the profit margins will be narrower and narrower, because it is not resisted by upstream manufacturers, it is condemned by the industry or punished by the competent government departments.

So what is the way of development of Chinese household appliance chain enterprises? In fact, Chinese household appliance chain enterprises are also helpless.

Secondly, China's home appliance chain enterprises have gained the game code from upstream manufacturers through scale effect, and they have been the second channel of profits through collecting fees for admission and shops, etc., which have been resisted and resisted by upstream manufacturers, such as "GREE challenge events" is a typical case.

Coupled with the recent exposure of the state authorities and the news media, it is required that the appliance chain enterprises should have a marked price and so on.

We can see that the future development of home appliance chains will surely return to reason.

And this time will test the new profitability of China's home appliance chain.

Any enterprise is based on profit as the ultimate goal. The means of pursuing interests can be diversified at the beginning, and must be rational at the later stage.

But too much pressure on China's home appliance chain, then whether China's home appliance chain enterprises can continue to stand at break even point is a big question mark.

Moreover, China's home appliance chain is a powerful channel for China to stimulate domestic demand, and the appliance chain enterprises such as Gome and Suning are also important pillars of Chinese enterprises.

Now, during this period of conflicting concentration, the Chinese household appliance chain is also a passive position during the changing profit mode. The authorities are watching the industry staring at it.

However, if all sides vigorously and vigorously cut off the second profit channel of China's home appliance chain enterprises, its living space will be greatly reduced, because the output value of single store from home appliance chain can see that the proportion of unprofitable single stores is still very large.

To sum up, the Chinese household electrical appliance chain enterprises have entered the dilemma. Not only can we not rush ahead, change the original profit model step by step, nor insist on the original Chinese style profit method, but only keep pace with the times, follow the market rules, and seek a balanced development.

At the same time, the national industry authorities, industry experts, media, upstream manufacturers, and consumers at this critical moment must have the spirit of standing in the community to see the economy, standing in the industry to see the enterprises, standing in the environment to see the market, standing in the development of rules, and considering only the multidimensional thinking and brainstorming to give China's home appliance chain enterprises a bright road of development.