Electric Giants Are Making Efforts To Bring Online Shopping To Heavy Pressure On Jiangsu's Traditional Clothing Industry.

Customers will spend 1 billion on advertising. Masa Ma-so A high-profile military expansion of 600 people... In recent years, the power business giants continue to exert force, which makes Jiangsu garment industry, which has been in the forefront of the national market, is facing unprecedented impact.

According to the relevant data, Guangdong, Zhejiang, Jiangsu, Shandong, Fujian, Shanghai and other garment industries strong five provinces and one city, capacity accounts for 60% of the country's total. A province in Jiangsu accounts for about 10% of the total. Powerful production capacity also produces famous brands such as red beans, Yalu, Bosideng, Xian Gao, San DIO, and Hai Lan's home.

Yu Bing, President of Jiangsu clothing association, told reporters recently: "and the next five years will be another golden time for the fast development of the garment industry. It is also the five year of more intense competition. How to grasp the five years ahead is the top priority for Jiangsu's garment industry."

In addition to the pressure brought by the traditional clothing competition, the electricity supplier garment enterprises, which have been in the forefront of the media, have also brought unprecedented pressure to the clothing industry in Jiangsu. In a year ago, the high-profile customers announced that they would invest 1 billion in advertising and advertising. In China High-end men's clothing Marceau, the online shopping brand, was unveiled for the first time in Beijing for the first time in the national media. It released 60 2011 season new products and displayed by more than 20 Chinese and foreign models. At the same time, Zhou Simin, an international fashion etiquette expert, signed the etiquette consultant of masa Marceau, and launched the MASA man positioning tool to provide consumers with high value-added image design positioning service.

Without geographical restrictions, customer transfer costs tend to be closer to 0 of e-commerce. Traditional clothing industry in Jiangsu With huge market pressure. The brand problem, which has been criticized by traditional costumes, has also been loosened in the continuous efforts of the electricity supplier clothing industry. For example, building platforms and creating sub brands are all successful attempts in this respect. Another part focuses on the brand clothing business enterprises from the early stage of creation, bringing brand pressure to the traditional clothing industry in Jiangsu.

Zhang Shulve, chairman of Martha Marceau, recently confidently expressed: "in 12th Five-Year, the plan is to include e-commerce in the key industries to stimulate domestic demand, and governments will give corresponding policies to support the development of e-commerce in all provinces. This is an opportunity for Mercer, Marceau and other electric business enterprises."