Analysis Of Digital Printing Technology And Market Trend

Digital printing

First, how to understand and understand digital thermal pfer printing technology.

1, what is digital thermal pfer technology: digital thermal pfer technology is the

The earliest countries to apply this technology are the United States, South Korea, Italy, Switzerland and China.

China has become the largest digital thermal pfer processing market in the world from the scale of the market in the past two years.

Many international thermal pfer color printing ink brands have begun to focus on the huge Chinese market, and participate in the market competition. The competition will become increasingly fierce here. The digital thermal pfer we want to talk about is the thermal pfer printing with ink jet printing technology as a technical form, because this technology form can guarantee a certain width and length, and is suitable for industrial production.

2, the market significance of digital thermal pfer technology: digital thermal pfer technology can be said to be adapted to the development of personalized market and consumer demand for personalized products, a new technology, is an effective complement to the traditional thermal pfer technology and traditional heat pfer products market.

Therefore, strictly speaking, the market positioning of digital thermal pfer technology and products is personalized product market.

Traditional heat pfer products are difficult to produce small batch of personalized products due to the limitations of technology and cost of plate making.

Therefore, in the traditional thermal pfer market, before the advent of digital thermal pfer technology, there is a market gap for personalized products.

The emergence of this technology makes it possible to make personalized thermal pfer products.

Moreover, the printing quality inspection of digital thermal pfer products is far ahead of the traditional heat pfer printing technology.

This is also the reason why digital thermal pfer technology can be popularized and popularized in a few years.

Two, how to distinguish and recognize thermal pfer and digital thermal pfer printing.

1, what is thermal pfer printing: usually referred to as thermal pfer printing is a pfer technology and products, is the use of thermal pfer equipment on the heat pfer paper patterns and images heated to 180C0--230C0 pfer printed on different material media technology, heat pfer technology was first applied to the textile printing and dyeing industry, shoe material industry.

Later, along with the development of the times and the progress of science and technology, the application fields are constantly increasing. Especially the emergence of digital technology and the emergence of personalized consumption concept, the application of thermal pfer technology has become more widespread and widely applied.

Such as: metal, wood, stone, ceramics, glass, PVC, leather, chemical fiber fabrics can be applied to heat pfer technology to print exquisite patterns and images, production and production of exquisite products.

The way of printing is a thermosetting pfer mode. The sublimation way refers to the color paste produced by heating up disperse dyes. After printing with screen or intaglio, the pattern is pferred to the required medium. The thermosetting pfer means that the printing paper is printed on the printing paper with thermosetting ink (also called hot-melt adhesive), then the printed paper is pferred to the products such as cultural shirt and clothing. There are obvious differences between the two printing methods. The sublimation pfer mode is mainly applied to the hard material of chemical fiber cloth and coated with heat pfer coating, and the thermosetting pfer method is mainly applied to pure cotton products. 2, heat pfer two printing methods, heat pfer printing has two printing methods, one is sublimation turn.

The difference between the two printing methods is that the heat sublimation pattern does not change the original texture of the material, and the handle and impression are good.

After the thermosetting pattern is pferred, a layer of glue is formed on the surface of the attachments, and the handle is poor and airtight.

The two printing methods have their own advantages and disadvantages in production and production.

3, the traditional sublimation heat pfer technology several traditional sublimation heat pfer technology, there are three ways: silk screen thermal pfer, gravure (copperplate, engraving) heat pfer, offset printing heat pfer.

The traditional sublimation heat pfer printing is characterized by plate printing.

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4, digital thermal pfer digital thermal pfer is a new technology based on the traditional sublimation heat pfer printing technology combined with digital printing technology to print pattern and image in the form of printing without printing.

It is characterized by the application of digital printing technology to print color patterns and images without plate making, saving the cost and process of plate making, so it is suitable for producing personalized products.

The digital thermal pfer technology is characterized by the use of special thermal pfer printing color printing ink and thermal pfer printing paper.

5. The difference between traditional thermal pfer and digital thermal pfer printing.

(1) the difference between printing methods: the traditional thermal pfer printing belongs to the plate printing; the digital thermal pfer printing belongs to the non printing.

(2) the difference of printing color quality: traditional thermal pfer can not solve the problem of color reduction very well; digital thermal thermal pfer can solve this problem if we ensure the quality of ink.

(3) the difference between applied products: traditional heat pfer printing products are relatively single; digital thermal pfer printing products are relatively extensive.

(4) the difference between market positioning: traditional thermal pfer market positioning is popular market; digital thermal pfer market positioning is personalized market.

(5) the difference between the quantity of production: the traditional heat pfer printing capacity is large, and it is suitable for producing large quantities of popular products; the digital thermal pfer printing capacity is small, and is suitable for producing small batch personalized products.

(6), the difference between the market price: the traditional heat pfer products are popular products and the market price is low; because the digital thermal pfer products are personalized products, the market price is high.

6, how to understand and distinguish between the traditional thermal pfer market and the digital thermal pfer market.

The digital thermal pfer market is a personalized new market. Its product and market prices are determined by the concept of individuation.

Digital thermal pfer products and technologies are the development and extension of traditional thermal pfer printing.

The two markets are coexistence, complementarity and independence, forming different market prices and consumer groups.

The traditional thermal pfer market is a low price market.

The digital thermal pfer market is a high priced market.

The difference between the two markets can not be simply based on price. The fundamental difference between the two markets lies in the quality, content, form and technical content of the products.

Due to technical limitations (plate making and color rendering), traditional heat pfer printing can not produce high quality products and personalized products required for digital thermal pfer printing.

Therefore, the market of digital thermal pfer is targeted at the high value-added consumer groups.

Because of the clear market positioning of digital thermal pfer, there are contacts and contradictions between the traditional thermal pfer market and the traditional thermal pfer market.

Considering the production cost and added value of digital thermal pfer products, digital thermal pfer technology does not involve in the traditional thermal pfer market.

Three, the core technology of digital thermal pfer -- heat pfer printing color printing ink.

1, heat pfer printing color printing ink (water): heat pfer printing ink is made of heat sublimation disperse dyes, other chemical AIDS and water.

Because ink is used to separate ink into oil-based ink and water-based ink in the ink market, this product appeared in the early days of the market, which was called the thermal pfer printing color printing ink, because this ink belongs to water-based ink, now people are used to call it sublimation printing ink or heat pfer printing ink.

2, thermal pfer color printing ink and screen printing thermal pfer (Re Shenghua) color paste, thermosetting ink, gravure heat pfer (Re Shenghua) color paste, offset printing thermal pfer (Re Shenghua) ink distinction, heat pfer printing color printing ink and screen, gravure, offset printing heat pfer printing paste, ink and silk screen thermosetting ink has the difference from this.

Heat pfer printing ink is used for desktop printer and photo printer. The printing form is printed without printing, and other heat pfer printing forms are printed.

In addition, there are qualitative differences in printing quality such as color saturation and color reduction. Digital thermal pfer has obvious quality advantages.

Heat pfer printing ink is mainly used for producing personalized products.

Silk screen heat pfer printing paste and gravure heat pfer printing paste are mainly used for producing printing paper used for chemical fiber cloth and shoe material cloth, which is suitable for producing low price traditional products.

Thermosetting ink (hot sol) is mainly used to produce printed paper for cultural shirt and children's clothing, which is suitable for producing traditional products.

Offset printing heat pfer printing ink is mainly used for producing thermal print of advertisement posters, coloured flags and banners, which is suitable for producing batch advertising products.

3, classification of thermal pfer printing ink: digital thermal pfer printing ink can be roughly divided into two categories.

Since digital thermal pfer products can be broadly classified into advertising imaging products and industrial products, if classified according to the quality and price, the thermal pfer color printing ink used in the market can be classified into "advertising image grade" ink and "clothing printing grade" ink.