"Cave Wind" Once Again Blow The Fashion Of The Thirteenth Shoe Fair.

Crocs

However, behind the current trend of this cave shoe, we are pleasantly surprised to find that today's cave shoes have a broader definition in the hands of Jin Merchants: Jinjiang shoe companies, including happy, speeding, HEREN and other brands, extend the traditional sense of hole shoes to EVA disposable ejection categories such as cotton boots, leisure outdoor, and even backpacks, hats, T-Shirts, wristbands, etc.

Multi category extended cave shoes definition

"Actually, the real popularity of cave shoes is that in the 2008 Olympic Games, the delegation of the United States entered the stadium wearing holes and shoes, and the overwhelming popularity of color came from the stage.

Lin Fuzhi, general manager of Wan Jia Xin shoes Plastic Co., Ltd., told reporters.

Nowadays, the brand of Wan Jia Xin's happiness is no longer a simple hole shoe.

At the shoe fair, we came out with joy and took out 375 square meters of products displayed on the main line of the cave shoes culture. In the white and refreshing terminal display, we saw sandals, boots, high-heeled shoes, heel shoes, flat shoes and other EVA disposable ejection products, even knapsack, hat, T-shirt, wristband, sunglasses, socks and so on.

"Only the entire category is rich enough to cover the products of spring, summer, autumn and winter. The system is ready to be put into the market to be competitive."

Lin Fuzhi thinks.

At the same time, Hualong's brand brink has launched winter garden shoes, which are winter shoes that can be worn in winter.

They believe that this is very promising. The development of garden shoe category has been extended to skateboard shoes, casual shoes, mountaineering shoes, etc. the seasonality of cave shoes is relatively strong. To do well in the extension product line of hole shoes is the first thing to do in order to maintain the sales volume of the market. EVA's garden shoes once formed are probably a way out.

According to the insiders, the many characteristics of cave shoes are the important reasons why they can occupy the market and remain attractive. For example, fashion, comfort and functionality are the biggest selling points of cave shoes.

In recent years, the development of cave shoes has gradually opened up a market of their own, but the single style can not cater to the market's pursuit of fashion.

Therefore, it is particularly important to grasp the trend and innovate.

When Crocs, the originator of cave shoes, was pformed into a fashionable fashion pioneer in the world after being pformed into a fashionable global fashion pioneer, because of its single variety, it quickly fell into the "wearable door" and its own strong phased popularity. The widespread popularity in a short period of time inevitably created the subsequent boredom, which also led to the fact that the CROCS shoes were considered to be going from a craziness in a short time to a serious shortage of market demand.

"It is too strong and durable that it will hardly be worn out, which makes Crocs shoes (CROCS) have to face the weak demand after consuming various markets.

However, we can put the "Chao" element into the design of the hole shoe, and we can enrich the concept of the hole shoe by extending a series of articles. It is a symbol of fashion and leisure. All of our products should be designed with the experience of living life.

Lin Fuzhi thinks.

"Now, the main manufacturers of cave shoes in Jinjiang are starting from the design of products, mainly based on the information feedback from the market, injecting more fashion elements on the basis of the original hole shoes, and timely launching new shoes that cater to the market, so as to continuously train and expand their market."

Industry insiders said.

In addition, many people in the industry believe that the combination of product development and brand positioning and the brand management of hole shoes from the network sales channels will be the secret of winning the Jinjiang hole shoe brand in the field of cave shoes.

Stepping into e-commerce platform

In the joy galloping exhibition hall, Fan Danni, a shoe class in Quanzhou Textile Institute, saw a hat.

Zou Chunshan, manager of e-commerce in Xiamen, told her that the "happy galloping" Taobao mall will be launched in June 1st, and then it can be purchased online.

It is understood that since 2008, Wan Jia Xin started its own brand "happy flying", in addition to gradually enrich the hole shoes category, but also to the airport shopping mall as a sales channel, step by step to pry the domestic market.

However, as a result of the joyful speed of positioning high-end high-end cave shoes market, it is only 30% different from that of the international big Crocs. So, at first, the merry gallop is only being sold at the major airport stores in China. With the development of the market, only 40-50 terminal outlets now can no longer satisfy the brand development demand of happy galloping.

At the same time, domestic sales channels have undergone tremendous changes, the cost of opening stores is high, and the construction of monopoly system is imminent.

"After repeated consideration, we decided to start the online channel!"

Zou Chunshan analyzed it.

In this regard, Lin Fu Zhi holds the same opinion.

He said that in addition to fabric, happiness depends on the advantages of the factory, and it can effectively control the cost of manufacturing. This part of the profits are considerable.

According to the briefing, at present, Wan Jia Xin shoes molding already has a one-stop shoe making chain, such as mold opening, bottom making and injection. As long as the products can be effectively and effectively separated on the development line, the joy flying will usher in a new round of rapid development.

At the same time, a recruitment of e-commerce director information appeared on the major talent website, the Canadian footwear brand HEREN responsible person admitted that the HEREN is recruiting troops, building e-commerce departments, and actively preparing for the e-commerce market.

"In the future, who can effectively use the characteristics of network dissemination to implement precise e-business, who will be proud of the situation.

Besides, HEREN is positioning itself as a group of fashionable and casual young consumers. Their buying habits are often influenced by the Internet. Not only is sales from the Internet, but also more is their understanding of brand culture.