Alibaba, Ma Yun: "Online Shopping Is A Good Medicine For Counterfeiting."

"Taobao is not the cradle of fake products. online shopping It's a good medicine for counterfeiting. "Yesterday afternoon, Alibaba Ma Yunru, chairman of the board of directors of the group, said. because online shopping Every step of the transaction has traces to be found. In the 2010 year, Taobao handled 14 million pieces of infringing goods altogether, and 5 million 710 thousand goods were directly deleted, and 590 thousand users were punished. Ma Yun said that this year will invest 200 million yuan to fight against counterfeiting.

　　 Average unit price

From 250 yuan to 160 yuan.

In 2010, the scale of online retailing market in China amounted to 513 billion 100 million yuan, of which only 800 million products, 11 million transactions and 60 million people were online on Taobao daily. Ma Yun believes that online shopping makes Chinese consumers smarter, that is, learning how to "Amoy" from mass products on the Internet to cost-effective products, such as the average unit price of goods on Taobao has dropped from 250 yuan to 160 yuan nowadays; on the other hand, online shopping has also made many small and medium-sized enterprises and consumers face to face directly, for example, Taobao bought 46 billion yuan last year. Before the global financial crisis, these Guangdong enterprises only made foreign trade, because they succeeded in "soft landing" through the online shopping platform, so that those products that had originally been labeled with foreign brand labels to sell for 2000 yuan could now be taken for ordinary consumers.

　　 A successful break since last year

Multiple line selling cases

Is online shopping safety really less than offline stores? It is reported that Taobao has 2000 employees full-time, and the scale accounts for half of Taobao employees. In the year of 2010, 97% of Taobao's complaints were successful consumers' rights protection, and the rate of trading disputes was less than 6/10000. Statistics from the industry and commerce department show that the ratio of consumer complaints generated by Taobao to volume is only 1/10 of that of offline stores.

"I urge nine appointing officers to be stationed in Taobao!" Ma Yun said. In the past, it was difficult to collect evidence on line offline, because it simply did not know where the fake goods came from or how much they sold. Since last year, under the guidance of the nine ministries and commissions of the Ministry of Commerce and other countries, Taobao has successfully cracked many cases of offline selling and selling. According to Taobao CEO Lu Zhaoxi, the key to Taobao's success in fighting against the relevant regulatory authorities is the fact that every transaction's record is conducive to obtaining evidence, and it can also be traced to the counterfeiting dens under the line through clues such as online seller's real name authentication. Prior to the experience of counterfeiting, we found that more than 90% of the counterfeit sneakers in the domestic market come from a place in Fujian. Thousands of workshops in the country are counterfeiting Nike, ADI and other world famous brands.