K Customers Fashion, A Group Of Non Inertial Life

"We play like this, the world is like this; we play like that, the world is like that."

This is the attitude of K customers.

In fact, the K culture has already been around us, the various kinds of maps of the weird spirit on the Internet, the bullshit writing in the poetry field, the conscious collage of DV's daily life fragments, and the songs of K songs.

The irregular parody of music is the phenomenon of K customers.

It is this open attitude and freedom expression that attracts more and more young people to join in and enjoy it.

"No matter what the wind and rain, regardless of the disease, do not want the old, I hope you can take the uncle of Mars hand, walk through the validity of the agreement, if the situation is not yet, can continue to renew the contract."

In October 4th, a new signing ceremony was held at Mars uncle brand communication limited liability company.

The company, founded in just one year, signed 3 cutting-edge K guests in one breath, including two poets who signed up as painters: erect and little intelligent; the other was sophomore girl, who was praised as "the artist's embryo".

The concept of "K" is imagination and action. It is highly valued for thinking, entertainment and improvisation. It is good at and willing to think, despises the so-called classics and dogmas, and likes to try all kinds of inspirational practices.

Therefore, when they are dissolved in business, it seems strange enough.

Play with your own play.

In September 2005, at the beginning of the K guest alliance website, a group of art lovers and

When new young people hear about news, they are attracted by the wisdom of K readers in Tianjin.

The 80 generation poets who feel their fingerprints are like peas, afraid of loneliness, loneliness and stomachache, like graffiti, fantasies, tell horror stories on QQ, tell others that she wants to commit suicide.

In an interview with the Financial Times reporter, she said that the atmosphere of K customer network is particularly good. After the work is posted, it will be warmly welcomed and respected.

"No matter poetry, graffiti, fiction or anything else, no matter how your level is, no one here will criticize or belittle you maliciously".

Everyday life is the stage of K.

There may also be dramatic episodes at one meeting.

Speaking of little intelligence, Liu Jianfei, the head of Mars, laughed. "Once she came to Beijing, and I had to give her a gift. We didn't know it at that time, although she used to play in the K community before.

At that time, I had a small savings cow pot on hand, and I guess she would like it. "

When Xiao Zhi arrived in Beijing, he really called Liu to send the gift to the designated place.

Speaking of the scene at that time, Liu Jianfei remembered vividly. "Far from me, I saw a round body with a round face and thin eyes. It should be her and she looked at me."

Liu Jianfei said with a grin, but when I passed, I found that I had not taken anything in my hand. The little gift ox Xiao can be forgotten in the shuttle bus.

Instead of saying two words, they turned around to catch up with the shuttle bus. The result was a slow beat, and they watched the back of the bus turn from the front to the main road.

Without doing two, Liu Jianfei went straight to the store that sold the money box, and bought another one, but there was no Xiao Han.

In April this year, Liu Jianfei, one of the sponsors, saw some pictures at the annual exhibition of the famous pioneer graffiti group green school in China.

The author of these photos is Hilary, less than 20 years old.

Liu Jianfei and his understanding are also quite K visitors.

At the end of the first day of the green school year's exhibition, Liu Jianfei and cherry came along when they came home.

At that time, there was no street lamp at 798, and when he was careless, he suddenly stepped on a wellhead without a manhole. His head fell directly to the ground and a blood hole appeared on his forehead.

If we play like that, the world will be like that.

"We play like this, the world is like this; we play like that, the world is like that."

Liu Jianfei raised his eyebrows. "In the eyes of a real K customer, everything is just an unfinished product. Everything is just raw material, including ourselves."

Everyone who knows Liu Jianfei knows that he has another name that can't help laughing: "cold dog shit".

Speaking of the Internet, the cold faced dog shit is full of emotion. "Because you have a network, you don't need to be a writer, but you can publish your articles on the Internet. You don't need to be a musician, but you can use the Internet to sing your own songs.

The Internet has developed many hidden artistic talents.

In Liu Jianfei's view, K is to express his understanding of something in his completely personal way, and to create works of art in a new way of thinking and behavior.

The abandonment of concepts creates art.

In 2005, the concept of "K guest" officially entered the field of Chinese culture and mass communication, and was widely reported by more than 40 media.

Many people feel puzzled about this new term and the new things it represents.

"In fact, K culture has been around us, quietly circling its own mental fence."

The information director of Uncle Mars creative factory told the Financial Times reporter that the slogan of K customers is: creation is instinct.

In other words, everyone is an artist.

"I'm flattered" to sign a contract with Uncle Mars this time.

In a balcony that the sun can shine on, shyly, who laughs slightly shy, opens her eyes and says that she believes that one day, the spirit of K will spread to all directions.

70 poets said in an interview that the K world did not have all kinds of messy yardsticks.

The culture of K emphasizes: once you get it, you get it.

"Maybe there are many people who are not professional writing and painting, but they can enjoy the simplest happiness and the most free expression of creation.

Because in the eyes of K customers, nothing can not be pformed, nothing can not be created.

Indeed, when a person is faced with art, instead of feeling constrained and nervous, but comfortable and liberated, life is far away from mediocrity, boredom, boredom and inherent inertia.

K customers start their own era

In contrast to Liu Jianfei, other K customers are more extreme, such as the behavior of Chinese cabbage.

Han Bing.

"This city is almost instantly relaxed. Why do men and women with dogs, cats, rabbits, pigs and lizards live in cities choose pets because of loneliness, excess love, follow suit, or environmental protection?"

Han Bing asked others if he could put something else behind his chain, such as bricks, bones or cabbage.

A flash of light is done.

So people often see such a scene: a boy wearing JK cotton clothes with more than 200 holes burned by a cigarette butt, walking around with a cabbage, ignoring the surprise and puzzlement of passers-by.

Later, Han Bing also led cabbage to many places, railway stations, tea restaurants, art galleries, the peak, and the seaside.

This confirms from the side that K's artwork is not in the palace, but in every aspect of life.

After becoming a behavioral artist, Han Bingcai knew that there was an artist called a performing artist. After knowing the concept of "K guest", he found himself a K guest.

According to reporters, at the beginning of each year,

The photos will be sold to Paris, New York, Brussels and Copenhagen, which will be enough for him to maintain a low standard of living for a year.

For the rest of the time, he is a man who plays and plays tattoos. He can glue his eyes to the square on Beijing Railway Station square with a piece of double-sided glue, and can also help a boy who has just come out of a mental hospital and always thinks he is a tattoo of a boy.

Anything is possible.

When this sentence is no longer floating in the air, many people find a new way of living and making money.

October 22, 2006, the first session of Beijing

The product fair is kicked off at the third pole in Zhongguancun. Nine times out of stage, it is a K customer who likes to turn his impulse and imagination into physical objects.

Their personality and fashionable products have attracted the attention and popularity of people of different ages.

Most of the limited products that Liu Jianfei brought to the market were snapped up, which further strengthened his confidence and determination to build famous brands in the creative economy.

Liu Jianfei also told reporters that at present, K customers and Mars uncle product planning mainly covers daily products and books series, which expands the already published "K documents" and the already profitable daily products.

"Then the K customer.

Toys, clothing, magazines, movies, animation, digital products and music factories.

Liu Jianfei's tone is loud and clear. "I believe that cultural and creative entrepreneurship will become a new economic growth point."

This is indeed true. Some economists interviewed by the financial times pointed out that in recent years, creative industries have become a trend in the world.

From the construction industry, advertising industry to music, film and software, these cultural creative industries are creating more than twenty billion dollars per day for the world and increasing by 5%.

For Liu Jianfei, this is really good news.