An International Multi Skilled Chinese Fashion Designer -- Yang Ziming (Cabbeen) Five
Focusing on Chinese men's wear designer: the power of Yang Ziming's talk In the spring of 2004, it should be said that it is the spring of men's wear designer. At this spring CHIC exhibition and China Fashion Week, both famous designers such as Wu Xuekai, Ji Wen Bo, Daniel Falai, and men in the early stage of men's clothing, such as Qi Gang, have launched their new works on the T stage. Men's designer's collective surface is worth the industry's attention. From the beginning of this period, we will sort out the men's designers who come to the stage from their design concepts to their design styles.
Yang Ziming, chief designer of CABBEEN, 2004
Yang Ziming, the chief designer of the "CABBEEN" brand, is a man who is free from the traditional male image. This feeling is not simply from his clothes or himself, but from the mixture of the imagination behind the CABBEEN men's suit and Yang Ziming himself in real life. It is CABBEEN, or Yang Ziming, or they themselves are one, a real and indulgent emotional "vent", which is intertwined with magic, strong and soft, rational and sensual, sexy and lazy, enterprising and enjoying.
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What is "CABBEEN"? Just a brand? Is it a commodity? Designer Yang Ziming? Or a group of people who share the same interests with designers? "CABBEEN" is a state of life, a life style of men living in the front of society and fashion, an attitude towards men's life.
Yang Ziming, chief designer of CABBEEN, 2004
Yang Ziming used to call his brand followers "CABBEEN". He said with great satisfaction, "what is the CABBEEN clan? What is a CABBEEN man? It is a group of men who live very real in life, unwilling to disguise themselves, refuse to compromise, publicize themselves, flaunt success, pursue enjoyment, and aspire to be the focus of the masses.
Power
Yang Ziming likes tigers and likes fierce animals. In his eyes, tigers are a symbol of strength. This may be related to his experience as a professional boxer. Yang Ziming talked about the experience of boxers. Do you know? Boxing is a movement that combines strength and wisdom to the extreme. I like sports and I like exciting sports. My design is very clear about sports, strength and feeling of exaggerated costumes, and I like to have the ability to talk. The clothes that I talk about have vitality. I like to interpret the fashion sense of individuality, self and sexy.
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Yang Ziming, chief designer of CABBEEN, 2004
Yang Ziming said, "I like brightly colored fabrics, and I like close fitting shape. I like to collect some kinds of fabric materials which are not common at ordinary times. These fabrics look difficult to combine, in fact, after a series of selection, combination, re selection, and combination, endless reiteration, eventually forming the style and image of CABBEEN brand. I like bright colors of jumping, and the rigid men who run unrestrained blood in their veins are the most essential colors of life. In subconsciousness, I like the strength and wisdom of men who are full of publicity, and they like an irresistible aggressive and conquering behavior.
Every season he integrates what he feels and sees into his design. He has always insisted on a more bold and fanatical style, a fanatical, ostentatious, enthusiastic, and performance style.
Interest
Special life experiences often lead to Yang Ziming's novel ideas, new style and unrivalled explosive force. This makes people who love his style want to stop. A lot of people think that Yang Ziming is a non professional member. For this reason, Yang Ziming said naughty, "I have never read a school about clothing design, but when I was in school, my family was a small workshop that had been processed by clothing. I wonder if it is considered a fashion family." Obviously, it is better to be affected from childhood than to see a lot of so-called class members. Interest in clothes has become the biggest driving force for Yang Ziming to take the road to CABBEEN.
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Yang Ziming, chief designer of CABBEEN, 2004
"Design is a pleasure for me, like I like sports, like racing cars, and I like chatting with 35 friends. I am not the designer who came out of a specialized school. The designers of the class will make the pictures very beautiful, but I have my own way. It's very simple. For example, a shirt can be drawn with a few strokes. Drawing is just a form of expression. We are making costumes rather than drawing. There are many small designers in my company who like to draw beautiful pictures. I will tell them that designers are more likely to enjoy life, to understand the life of the customers you serve, and to express them in your way in your products, so first of all, if you are one of them. In fact, the success of a designer must be checked by the degree of recognition of the consumer. This is inevitable and true. Whenever I see a singer or an actor performing on a TV show or wearing a CABBEEN cover, it is my greatest recognition. The pursuit and worship of my brand is my greatest asset and my personal goal.
, self
"Each of us has its own small kingdom. In our own small kingdom, we have the right to be a tyrant." This sentence by Qiong Yao has left a very deep impression on Yang Ziming. But in the realm of fashion, do you really know what you need? Who are you? What kind of man is it? The leading figures in an industry are active and enthusiastic in their work. They are full of love for life and enjoy life. If you are such a fashionable man, have you ever thought that someone has been thinking about what you want, and what you want to be arrogant, introverted, indulgent, sexy, vented, aesthetical... All the "tyrant acts" that can publicize their own personalities have been vividly shown in the fashion. This is the CABBEEN, Yang Ziming, known as the "fashion tyrant".
Speaking of his brand and talking about his own design, Yang Ziming is very confident: "everyone pays attention to his way of dressing and wearing. When everyone's personality becomes commonness, there is a fashion. How to grasp this popularity? It can be said that I am me, I am CABBEEN. I represent the living condition of this part of people, and my design will also be respected by this group of people, because I know what I want, and I know the needs of my group. I have my own observation and a great network of operations. I am very aware of the living conditions and their inner activities of the people who like my clothes in this network group and personality, because I know these people's hobbies and pursuit of clothes.
For fashion, Yang Ziming has his own understanding. He said: "fashion is the last big turntable, from this point of departure to this end is a kind of reincarnation. No one can break away from this circle. Fashion itself is a great samsara. There is no absolute antiquity nor absolute modernity. The two things are ancient and modern. This is supposed to be a group of people who are very fond of beauty, who do not want to be restrained. They have a desire to talk. They like to show themselves very much. They like to be the focus of the crowd. This group likes my clothes. As for wearing age, it is not the pursuit of beauty. As long as you love beauty and are willing to be the focus, age will not be the limit of CABBEEN people. "
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