Fabric Design And Development Forum Held In Shaoxing

In May 6th, sponsored by the China Textile Information Center and the national textile product development center, the "fabric design and Development Forum" hosted by the Shaoxing people's government was held in Keqiao, Shaoxing. The forum is also a highlight of the 2011 China International fabric design competition. The entrepreneurs, designers and representatives from colleges and universities from China's textile and garment industry participated in the event. More than 200 guests attended the event.

This forum has brought about 2012 spring and summer fabric design guidance and popular directions for textile and garment enterprises and designers. The famous brand purchasing manager will make a personal statement to provide practical guidance for enterprises, and representatives of fabric production enterprises will share their experience in many years. Many industry experts will carefully explain how to embody the concept of "happiness" in the fabric design, which is aimed at boosting the inner content of creative culture while textile manufacturers are concerned about the development of new technologies.

First of all, Chai Fangjun, general manager of Shanghai Tian Tian Textile Co., Ltd., on the basis of his years of experience, analyzed the current situation of the development of the fabric industry on the topic of "fabric creativity and development", and analyzed the key requirements to be noticed in the development of fabric, so that the participants could get more practical development information. What is particularly worth mentioning is that Shanghai Ding Tian Textile Co., Ltd. has also co sponsored the "Ding" pattern design award this year with the competition, that is, contestants should fully excavate the connotation of "Ding" patterns when creating works, and design logo patterns with brand symbols, so as to encourage the contestants to pay attention to traditional Chinese culture and carry forward the ancient national feelings. "Ding" is a symbol of ancient Chinese civilization, with great momentum and numerous rivers. Dingtian textile advocates the idea of "heaven and earth have great beauty and great efforts to seek". The establishment of this award will be a perfect cater for the spirit of Dingtian textile enterprise. It is reported that all entries that won the single award of "Ding" pattern design will have the opportunity to be sent to the special inkjet printing plant and printed into the fabric. After the design of the professional designer, the products will be made into ready-made garments. The dynamic performance will be held at the awards ceremony of the China International fabric design competition held in October this year.

Next, Huang Yiqun, vice president of Guangdong Fashion Designers Association, made a keynote speech entitled "how to effectively develop the purchasing needs of downstream businesses." He also serves as a member and guest professor of the clothing professional Steering Committee of many textile and garment universities in China and Guangdong. He knows the current situation and bottlenecks of clothing and pattern design. From the perspective of terminal consumption, he points out that in the fabric and clothing design, more attention should be paid to downstream needs and the positive attitude towards joint development with downstream. At the same time, he put forward his experience that he can learn the advanced experience of the application of South Korea in the trend of fashion.

Subsequently, Lin Jinliang, the design director of Limited by Share Ltd, the world's most fashionable fashion information, vividly shows the fashion and information of the latest fashion in the form of illustrations. It conveys a more detailed fashion information and design concept, aiming at guiding enterprises to expand their innovative ideas, enhance their awareness of fashion and design, enhance their fashion awareness and market discourse power.

Finally, Liu Hui, deputy director of the product development division of the national textile product development center, gave a rich and detailed introduction to the background and details of the 2011 China International fabric design competition, including the general situation, rules and requirements, past years review, and works appreciation. She also interpreted the theme of "happiness" for the participants of this year's contest, aiming at promoting participants' perception and expectation of a better life through the use of fabric design language, so as to enable participants to understand and get more creative inspiration and design ideas, and guide them in product development and product innovation design.

This forum is at the time of the 2011 China International Keqiao Textile Accessories Expo (spring), attracting many exhibitors and buyers. While conveying the R & D information, it also provides opportunities and platforms for the participants to exchange and docking, creating an atmosphere for in-depth exploration of fabric creativity, and fully displaying the idea of creative innovation in the first national textile industrial base county named by Shaoxing, Keqiao.

At the same time, the China International fabric design competition also set up a static exhibition area on the Keqiao Textile Expo with a 260 square meter area. The creative display method displayed a large number of excellent works from the competition, and also brought great visual enjoyment and innovative inspiration to exhibitors and spectators. There were many exhibitors and spectators at the scene. They inquired about the fabric works in the exhibition area, and found the fabric they needed through the exhibition area of the competition, and finished the order.

The organizer of the forum, who is responsible for the Shaoxing County People's government, said that this "fabric design and Development Forum" has a strong practical significance in Shaoxing. As Asia's largest light textile professional market and the world's largest textile trading center, Shaoxing will make further positive exploration in fabric creativity, and strive to provide real market resources support for enterprises.

According to reports, in recent years, relying on strong textile production capacity and unique professional market advantages, Shaoxing textile fabric industry has made rapid progress. Meanwhile, with the continuous integration of Shaoxing's textile industry into the international textile and garment supply chain system, its demand and aspiration for creative design talents such as professional fabric designers and flower designers become more urgent and intense. The head of Shaoxing said that China's international fabric design competition was integrated into industrial clusters, and continued to discover and cultivate creative design forces, effectively easing the weak and dispersed reality of textile fabric designers and flower designers. The person in charge also appealed: the competition should help them understand the fashion design profession that has long been famous in the developed countries of textile industry, cultivate the sense of recognition and honor for this profession, and reserve talents for the improvement of the international discourse power of China's textile industry.

It is reported that the holding of this forum also indicates that the 2011 China International fabric design competition has entered the main push stage. Subsequently, the competition promotion team will continue to invite well-known experts in the major industrial clusters of the country and Donghua University, Tsinghua University Academy of Fine Arts, Beijing Institute Of Fashion Technology, Beijing Institute Of Fashion Technology, China, Wuhan, textile, University, and other ten key design universities, focusing on fashion trends, fabric development and design creativity. The tour promotion campaign will go deep into the major gathering areas of the textile industry in China. It will start the competition craze and take the concept of "cultural innovation" as the core to introduce new annotations for the fabric design and creative development.