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Clothing Bosses Must Read: Clothing Terminal Is King &Nbsp; How Much Do You Know?

2011/5/9 15:46:00 67

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At the regular gathering in one circle, the two guests on our table became the leading members of the conversation. They were two famous people in Beijing.

Luxury goods

A shopping mall CEO, one from Wangfujing and one from West Grand road.

Later, the two shopping malls CEO quarreled because of different political opinions. The reason is about the location and location of luxury brands in shopping malls, such as where Zegna should be.

Armani

Where should it be?

This is a very mysterious question. It is very sensitive and snobbish.

Later, they changed their political views to attack each other's shortcomings. One of the CEO talked about the image of another shopping mall's publicity image was too ugly. His original saying was: "it's worse than the image of Yansha."

The CEO of the shopping mall that was criticized seemed to have been poked into the soft rib, but it showed no sign of weakness. The site offered a reward of $20 thousand to find a photographer to produce satisfactory pictures for their shopping malls.

It is really bold to hear that I only have food to eat, and the leaders of several clothing entrepreneurs and association leaders at the same table, who are always in a condescending manner, have always been modest and smiling.

I can not help but sigh in the heart: these mall elites are really spoiled.

When I think of myself as a designer in a clothing enterprise, our clothes can be sold on the ground floor in China World Trade Center. In the big gathering place, the shopping mall has given us a piece of geomantic omen and several crossbars, and our clothes are uneven on yards.

At that time, we didn't need to advertise and we could sell anything without any display.

To my surprise, I designed several clothes that I thought were very common and sold very well in China World Trade Center.

At the very beginning, I could also analyze it very rationally: This is the expression of the clothes without characteristics and personalities in the shopping malls. The bigger the goods are, the better they sell, but for a long time, I start to feel arrogant and arrogant and feel like a famous designer.

I remember the only problem that caused the boss to have a headache: what was the production in autumn and winter? Whenever the autumn and winter began to design, the boss would always be nervous or even a little bit nervous, repeating it again and again: whether to produce a cashmere coat or a down jacket? At that time, we did not know that this was a matter of life and death.

Now the boss of clothing enterprises is more headache: how to enter the shopping mall.

This problem is more important to them than life and death.

Compared with the adulation of luxury goods by the top executives of the shopping malls, the treatment of Chinese local clothing brands clearly belongs to the other side of the coin.

Entrepreneurs often use all kinds of skills to enter the shopping mall, so you will see that as long as there are high level events in the market, ordinary clothing entrepreneurs will not invite themselves; some unsociable entrepreneurs will simply hire high sales managers who have market resources; and even unconvinced entrepreneurs will start trying to open community stores, but after all, there is no concentration of shopping centres and finally a compromise.

Big department store

This is a typical example.

A well-known men's clothing company in Beijing once sponsored an event in the department store. Almost all the bosses of a shopping mall in the whole country came to the scene. The sponsorship companies arranged a luxurious dinner with huge sums of money. A shopping mall boss sitting beside me expressed no mercy.