Stepping Into The Leisure Men's Clothing, The Sports Goods Industry Is Facing A Shuffle.

Reporters recently observed that Bu Zhi Ba Its brand is widely advertised on the big billboards. At the same time, the reporter has seen the new season's costumes and accessories products in the brand shop. Pure fruit green, sapphire blue, orange or ingenious echo, bold darting, personalized T-shirt with colourful coat; relaxed Hoodie overlay body jacket; low waist jeans and skateboard shoes in low-key mixed into bright belt, plus baseball cap, personalized headscarf, waist chain ornaments, and so on, with hip-hop feel more concise and capable, as if let people suddenly feel on the streets.

Although the company did not disclose any information about the market operation of the company, it is hard to avoid reading a few motives from such a new show: the brand of step by step is also aimed at the leisure fashion market, and the young crowd will be the consumer group that he focuses on. According to industry information, the company has been entrusting Ogilvy to make strategic positioning and integration of related brands. It is very likely that step SA is the first step in stepping into the garment industry. Now it is not a clothing project.

In fact, as early as two or three years ago, the company launched its own clothing series. Today, the more distinctive clothing features are especially eye-catching.

In 2009, on the basis of many years of precipitation, the brand of "step by step", with its distinctive street culture as its core, focused on street activities such as graffiti, hip-hop, concert halls, stunts, bicycles, skateboards, street basketball, street football and baseball, and created a new brand of the industry. A large part of it was attributed to their clothing products.

Today, the launch of step SA is to integrate the street style clothing products with the new image integration project of "step by step style fashion" and form a docking with consumers, so that the street style fashion image of step by street will be deeply rooted in the hearts of the people.

Since the beginning of this year, with the weakness of many three or four line sports brand market, some sports brands in Jinjiang have moved to the men's clothing market, such as "step by step" and "alligator". The market observers pointed out that this is because after years of experience accumulation, these enterprises know that clothing is another major item besides sports shoes. In the composition of brand profits, the profit rate of clothing is much higher than that of footwear products, and has become the main source of profit.

It is the relatively high profits of clothing that attract many sports brands to increase the penetration of men's clothing market. For example, casual fashion men's clothing may become a breakthrough point. Sports are close to life and assimilated to life. Many sports brands are selling lifestyle clothes under the banner of sports. Next, casual men's wear market will be the product of sports and men's wear industry development.

Along with the change of people's consumption habits, sporting goods are gradually moving towards leisure. fashion Supplies close up. brand Positioning has also changed, so entering leisure men's clothing is not going with the tide to gain benefits. To some extent, it indicates the next trend of shuffling for sporting goods industry.