The Controversy Over E-Commerce, Shoe Companies Carefully Deliberate

In recent years, e-commerce has become a hot topic. Many shoe companies are testing the water and making products through the network platform.

Many shoe companies help

Shoe companies blindly follow suit, lack of preparation.

E-commerce is a newly emerging body. Many shoe companies have gained great success by leveraging e-commerce. This has attracted many other shoe companies' wait-and-see and imitation.

However, many shoe companies blindly follow suit, and lack of a clear idea of development before they get involved in the analysis and prediction of enterprises and the market.

In this way, we can not help the development of enterprises. Instead, enterprises are faced with the embarrassing situation of "blind riding a blind horse and deep in the night".

In fact, e-commerce is different from traditional channels, and there are many problems to consider.

How to develop a network marketing mode suitable for its own development, the integration of traditional channels and network channels, and logistics after sales, etc.

Footwear enterprises must monitor and measure their target audience, expression and marketing effect.

Network marketing also needs to plan, each shoe enterprise customer type, the activity anticipates the effect to be different, then chooses the network marketing way possibly to be quite different.

If there is no analysis, planning, and blind online marketing, the result is not worth the loss.

Neglect the construction of network platform and lack of operation

Some shoe enterprises enter the field of e-commerce. They simply regard the network platform as a supplement to the entity terminal, or regard the network as another wholesale channel, and do not regard e-commerce as a key point for the development of the enterprise, nor do they expect too much revenue.

The organization and management of network marketing lacks specialized e-business departments, and the way of selling entities is still on sale.

The way to go across the river by way of a stream is to get profit by taking a "smart" mentality.

Lining coo Guo Jianxin once said, the real network sale should be "from the brand culture to the product experience, for the precise sale of different consumer groups, precise communication".

However, there are few enterprises that really realize and practise what they do.

Late service can not follow up

E-commerce is the product marketing and promotion through virtual network. The lack of experience is a big problem.

Especially for shoes, fit, comfort and so on may be deviations, which involves the after-sales service of network marketing.

Some enterprises are too eager for quick success and instant benefits, often ignoring after-sale services.

Consumers can not get the feeling of honest service and genuine feelings, and shoe marketing can not be smooth.

Zappos aims to provide customers with free return service and make it a magic weapon for Zappos to break away from tight encirclement.

In fact, whether it is fast and safe delivery of products, or the formulation of the return system, for shoe companies, network marketing must solve the problem of after-sales service.

It is possible to build a strong service system to make the network marketing system bigger and stronger.

With more and more shoe enterprises getting electric shock, the battle to grab the terminal has spread from entity to network.

E-commerce has become a field of competition for all trades and professions in the future.

However, after all, the Internet is different from the traditional channels, and how to make the network marketing mode suitable for its own development, the integration of traditional channels and network channels, and logistics after sale, etc., will effectively promote the low-cost marketing to the shoe enterprise marketing, which is a question that shoe companies need to consider.

This is a new market full of opportunities and unlimited potential. It is also a market with many obstacles, many new problems and new situations emerging.

As a shoemaking company, if you want to make a circle in this field and help enterprises grow and develop, you must have a perfect train of thought and plan.