King Of Nine Boots Launched The National Large-Scale Trousers Culture Tour

Recently, a black pavilion with a visual impact in the bustling business circle attracted many people's attention. They came into the pavilion with curiosity. The pavilion looks like a man wearing elegant men's trousers. He looks down on the stadium. It looks like a running pants. It's very creative. After asking, the original exhibition hall is "nine Mu Wang trousers culture exhibition hall".

　　
In the "pants culture exhibition hall", Joeone The opening ceremony of "trousers Culture Tour" was held. More than two hundred of the media fashion journalists, such as VIP customers, provincial television stations and newspapers, and the city's elite men, attended the opening ceremony.

　　
"From May to June this year, nine Mu Wang will be divided into three lines. Hangzhou, Shenyang, Wuhan, Shenzhen, Chongqing, Chengdu And other 14 key cities across the country to launch large-scale "pants Culture Tour" activities. According to Ms. Du Yinghua, director of the brand marketing center of Limited by Share Ltd, the tour mainly includes three aspects: first, the exhibition of the brand Seiko fashion culture, and the two is the exhibition. Nine herd Wang 2011 S/S Collection 3D fashion show The three is that many popular stars come to the "trousers culture exhibition hall" to support the king of nine herds and introduce the dress matching to the audience. According to it, Hu Bing, Julian Cheung, Daniel Chan, Sammul Chan Many other stars will appear in the tour of the nine Mu Wang's station, and get close contact with everyone.

　　
Creative exhibition of pants culture exhibition hall

　　
"Cool, exquisite and fashionable" is the comment of many people on the nine men's clothing and the "trousers culture exhibition hall". It is understood that From the top design and creative institutions in China, the creative idea of the pavilion comes from these three key words: "lead," Men's trousers 11 years ". Nine Mu Wang has been in China for 11 consecutive years. Men's pants Market It is a leader in China's men's trousers. These three key words have been fully reflected in the exhibition hall design, overlooking the "trousers culture exhibition hall". It is like running legs, running forward to express "lead", and "legs" embodies "men's trousers" and "11". In addition, on the side of the exhibition hall, the main entrance and exit are erected with "image three dimensional trousers" as if they are huge. Men's trousers Create extraordinary vision. Joeone VIP customers graciously call the pavilion "running pants".

　　
In recent years, 3D movies and TV are becoming popular. 3D technology is becoming mature and becoming a trend. What surprised reporters was that Nine men's men's clothing The 3D technology has also been launched in the exhibition. This tour shows the "3D fashion show" launched by nine Mu Wang. The 2011 exquisite, elegant and atmospheric products of the nine King Mu show this high-tech form, and many people who enter the exhibition hall experience a pleasant surprise.

　　
Popular star XX is one of the focus of the scene. He explains the key points of VIP's dress matching for the customers and the audience. Fabric, plate and technology of men's trousers 。 "High quality men's trousers must be comfortable and upright. I like nine men's men's trousers, and I like their Seiko fashion culture better." XX said so. At the scene, the stars and the audience conducted a cordial interaction, causing a cheer.

　　
Create Seiko fashion brand culture

　　
Culture is Textile and garment industry As one of the core elements of competition, King Mu emphasized the shaping of brand culture, and successfully led the Chinese men's clothing to create a brand culture through the large-scale national cultural exhibition.

　　
Walking into the "Seiko area" of the "cultural exhibition hall" of the nine Mu Wang, a group of figures impressed the reporters 108 processes, 23000 stitches, 30 times ironing. In fact, many visitors to the museum are not familiar with these figures. Many of them can also tell them that they are from men's trousers.

　　
    Nine Mu Wang Co., Ltd. Mr. Lin Congying, chairman of the company, would like to share with us the rich connotation of Seiko fashion. "Seiko is good quality, including fine workmanship, functional fabrics, advanced technology, comfortable version, wear-resistant and washable, etc." fashion is a kind of life attitude, showing elegance, comfort, color, youth, vitality and diversification. Lin Congying said: "at the same price level," nine Mu Wang "is committed to providing the best men with taste, quality and service far superior to other similar brands in fashion choices, creating a Seiko fashion culture, thus building a strong competitive advantage in the Chinese men's wear industry.

　　
By " Trousers Culture Tour "Such a national large-scale event, with the help of creative exhibition hall's Seiko area, concept pants area, new product area and so on, will be displayed in an all-round way, plus" 3D fashion show "and star's understanding of the nine men's trousers, so that the brand culture will no longer be abstract. Lin Congying said, "through the tour, The brand culture of nine Mu Wang Being widely spread, we will further consolidate the leading position of our men's pants products and enhance the popularity and reputation of the brand in all key regional markets.

　　
Eleven years leading legend

　　
At the end of March this year, sponsored by the China Federation of Commerce and the China National Business Information Center, the news conference of the 2010 annual (Nineteenth) Chinese market commodity sales statistics was held in Beijing. The press conference has been successfully held for the 18 time. It is one of the most authoritative information publishing platforms in China. It is a large sale and brand review of the whole nation's commodity sales and brands last year.

　　
According to the statistical results of the conference, " Joeone "In 2010, the sales performance was excellent. According to the national retail sales survey," nine Mu Wang "brand men's trousers and business casual men's clothing were ranked first in the market share of similar products. The first time the king of nine shepherd achieved" double crown ", of which men's trousers had won the first prize for 11 consecutive years (2000-2010).

　　
Leading the race is the Seiko fashion culture originating from nine herd kings. The king of nine herons advocates fine and exquisite boutique philosophy, exquisite workmanship, exquisite workmanship, precise control of the Chinese figure data and precise grasp of the wearing demand. The elegant, elegant and atmospheric king of nine herd has become the preferred brand of China's successful elite men.

　　
It is understood that in the field of men's trousers for 11 consecutive years is the reason why the nine King's cultural tour. A clothing marketing consultant expert said, "the tour exhibition and men's trousers are only carriers, and more importantly, the dissemination and creation of brand culture. The brand culture connotation is not the" patent "of the international brand." nine Mu Wang "has created a good head for the brand culture of Chinese men's wear. The cultural tour shows the intensive cultivation of the regional market and the penetration and influence of the brand in the regional market at the same time.