The Brand Layout Of Saint Dieu From The Perspective Of B2C Brands

network

From the beginning of the formal connection between the whole bridge network and the Internet, every major enterprise has been fighting against the site of the network marketing. Until the establishment of the major network marketing paction platform, the e-commerce war has gradually stabilized and began to rely on the development of the platform to enter the orbit.

However, the war has not yet extinguished, the new round of disputes has become increasingly fierce.

After the market share of the online marketing platform has shrunk, and more and more uncontrollable factors have been generated, the independent brand and the trend of independent operation have sprang up on the battlefield of e-commerce.

Dinghai sharp weapon, tit for tat

When relying on the platform to survive and blindly grab the only market share, it has become a habit of major e-commerce companies.

Saint Dier started his own independent brand concept and marketing system.

When the same commodity is still submerged in the vast sea of platforms, when their life and death depend entirely on the tendency of platform scales.

Saint De Le successfully implemented his own network brand concept, made his product an independent individual and successfully stood out in the same industry.

The concept of independent network brand is not only an opportunity, but also a fixed sea spirit needle, which stands in the existing e-commerce mode. It not only successfully made the products and consumers more harmonious, but also laid a foundation for the future development of e-commerce.

After the innovation, the saint De Le brand not only found the needs of customers, but also aimed at the needs of customers, and launched a series of USP strategies.

Competitive product elements, integrated marketing

"Our brand not only has three elements of brand competition, but also has an integrated marketing mode of strength."

St. CEO's brand operation team said Chen Guoliang.

A brand's lineage and superb non replicating technology.

A brand's cultural elements and exclusive consumption groups.

A complete market price system of a brand.

Mr. Chen Guoliang said: "the non duplicating technology of the saint Dier brand and the unique royal lineage of Germany are very dominant in brand culture and quality.

The perfect match of the exclusive counterpart consumer groups ensures that the products of the enterprise will not appear unsalable at any time, and the complete market price system is sufficient to deal with the price shocks from all parties in the market.

Saint dill brand operation team, a new network sales platform made by the apparel industry, not only builds brand on line, but also plans to achieve the brand oriented entity effect through the way of brand franchised store online. Integrated marketing of online and offline brand entities can fully seize the market and complement each other, and the advantages are beyond doubt.

This is why Saint dill becomes the model of integrated marketing in the apparel industry.

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St. Dieu's men's online trading platform

Vertical and horizontal layout, network brand battlefield layout

When it comes to the pattern of the online brand battlefield, Mr. Chen Guoliang said: "the so-called pattern is the inevitable result of artificial arrangement.

However, if we want to survive on the battlefield of the network brand, we should not only learn to join forces with the masses, but also set up a lot of enterprises in the contract industry to open up the market, suppress the market profit space and the price system. We should also learn to attract capital injection with the excellent technology and brand characteristics that can not be duplicated, so as to achieve blowout expansion and get the initiative of the battlefield.

This is Mr. Chen Guoliang's unique strategy of combining tactics and tactics.

Mr. Chen Guoliang told the editor that such a strategy of joint and vertical integration enables enterprises to join forces more closely and to spread more different industries on the platform, so that they can develop into an independent business circle and an economic system.

High speed operation chain under gear operation

How did the rise of the saint's brand rise from pre planning to later implementation? How can it be done efficiently and unimpeded?

Mr. Chen Guoliang explained, "you can think of the composition of a company's operation team as a machine that relies on gear to maintain its operation. First, we should work out the responsibility system of the operation team, as if the model of gear should first be chosen when assembling a machine.

Secondly, find professionals who are suitable for leading the team.

The leaders of these teams are motors, constantly pushing the gears to work.

The quality of the whole unit can be efficiently operated.

Today, through this highly effective team, the cendile online mall links with more than 50 websites, including Baidu, Google, Sogou, Alibaba, overseas international network, Taobao network, Jingdong network, and customer service. It also signs contracts on the corresponding websites, carries out strategic cooperation, and carries out a rapid dissemination and promotion of the brand of Saint De Le, which has far more radiation than other brands.

Its total annual sales increased by tens of millions.

Now Mr. Chen Guoliang plans to use the brand advantage of Saint De Le to invest 50 million yuan to advertise and publicize in 2011. The estimated total annual sales will reach 250 million yuan, and sales in 2012 will be about 8 hundred million.

We also plan to lay the store of offline brand franchised stores, store the counters, and launch products from all levels of clothing market, strengthen the brand radiation, and strive to break through the 5 billion mark by the end of 2015.