Marithe+Francois Girbaud Global Brand Vision System -THE DDSA Design Works

Designer: THE DDSA

Category of works: commercial space

Patrick Norguet-Marithe+Francois Girbaud global brand vision system design Description:

THE DDSA international design and service organization is the largest foreign designer in China in China. The work comes from the famous French Interior Designer Patrick Norguet, in August 25, 2010, Marithe Francois Girbaud is officially completed in the Sanlitun Village brand store in Beijing.

Compared with the newly opened brand store located in Yintai Center, the interior design of this store relies on Marithe Francois Girbaud's global brand image system. The most obvious thing is the color of the wall display rack. Once it changes the golden color of Yintai Center store, it changes from the solid wood color to the carbon black gradient effect, and the irregular rows of fine wood stripes bring about the sense of time and space. The MFG color bright, well tailored fashion garments are highlighted in front of the customers.

MFG brand image designer, Patrick Norguet, a famous French interior designer, also takes into account the Chinese consumers' cognitive psychology of luxury brands, and finely adjust the lime ground walls used in European shops, as well as a lot of blank handling.

However, the stainless steel glass display rack with visual impact has been used for this purpose. The pparent exhibition rack with a height of about 3 meters is similar to the installation art, displaying the MFG watch brand jeans series, together with the staggered stainless steel mirror booth in the shop, attracting fashionable young men and women who are both young and gold.

THE DDSA design works: Patrick Norguet-Marithe+Francois Girbaud global brand vision system - 1

THE DDSA design works: Patrick Norguet-Marithe+Francois Girbaud global brand vision system - two

THE DDSA design works: Patrick Norguet-Marithe+Francois Girbaud global brand vision system - three