[Marketing] Underwear Brand Ten Thousand Yuan Monthly Salary Recruited Trial Worker

Recently, the famous fashion underwear brand Su Tian Ya said that he wanted to open recruitment to the public in the near future. Underwear The wear test worker, who is fit for the requirements of the enterprise, is entitled to a monthly salary of ten thousand yuan once he is hired.

According to Jess Zhang, deputy general manager of the brand, the main purpose of this high salary recruitment underwear test worker is to enhance product sensitivity and design research and development ability, so as to better meet the needs of female consumers. Therefore, they have higher requirements for underwear tester. They must have certain professional knowledge and professional quality. Specifically, at least the following points can be accepted:

1, professional quality and professionalism. have mistakes Underwear model Experience and dare to show products in front of people.

2, excellent physical condition. Slim, fair skinned, no obvious scar, standard for height, 165 cm above height.

3, understand the relevant professional knowledge. With knowledge of fashion design, we can grasp the style and fashion trend of bra underpants, familiarity and understanding of underwear's fabric, pattern, handle, texture and texture.

4, understand chest care. Knowledge of chest health. Underwear Knowledge of proper dress and maintenance.

5, there are professional opinions. It can express the wearing experience and comfort accurately after trying on the new underwear, and put forward the shortcomings and suggestions for improvement, so as to help the designer to modify and improve the product.

In addition to the above points, underwear test workers should also take part in some publicity work. In the form of media such as blogs and micro-blog, they will issue some articles about underwear, and try to share the brand and experience of trying on underwear on the Internet and friends. For example, introduce the selection skills of underwear, the correct steps to wear underwear, etc., to guide everyone to pay attention to the health of the chest; at the same time, introduce and display the new releases of underwear; summarize the characteristics, advantages, applicable crowd and real wearing experience of each underwear.

It is understood that there are many women's underwear brands under kissing honey, among which the sutier brand is more inclined to mature style and simple style in product design. Product categories include bra Bottomwear, light body shaping clothes, fashionable clothing, pajamas, swimsuits, accessories, etc. She is an advocate of Chinese women's taste in life and the only designated product of the China Women's and children's foundation. One of sutyya's investors is Chinese woman underwear giant Zhou Yu, founder of Hongkong. So sutier has excellent product design, research and development, production, quality control genes and strong supply chain support from the beginning. In the early stage of its business, it quickly integrated and absorbed the experience of underwear design, strength, quality control and brand operation in the underwear industry of Hongkong for 15 years, thus laying a solid foundation in the market. She focuses on women's underwear and fashion brand, and has two brands, KISSMIMI and kissing honey.

The so-called underwear tester is a professional who helps buyers or underwear enterprises to experience underwear types, styles, texture, SIZE, comfort and so on. Due to the demand for product design, research and development and quality control, various underwear enterprises need special people to try on underwear and summarize the wearing experience and make suggestions for improvement. In view of this demand, underwear tester also came into being.

The work of underwear tester is mainly divided into two kinds according to the service object and professional degree. One is trying on clothes for customers in shopping malls or high-end underwear stores. It helps buyers to pre experience and display the types, styles, texture and SIZE of underwear, and puts forward suggestions for wearing, which will bring great convenience to women who buy underwear. Generally, there are underwear test workers in large shopping malls and high-end underwear stores in foreign countries. Another one, mainly working in underwear enterprises, tries to dress for the design department of the enterprise. They can not only show the effect of a piece of underwear, but also have a good understanding of underwear fabric, clothing design, chest maintenance, health knowledge, ergonomics and other professional knowledge. After trying out different new underwear products, they can give designers a reference to their visual appearance, and more importantly, tell their designers objectively their subjective feelings of clothing, and provide modifications to help improve the shortcomings of products, and even participate in the design and development of products with designers. The underwear tester is more professional, knowledge-based and less specialized than the specialty store, so the salary will be higher. {page_break}

The birth of underwear pilot has indeed upset the traditional Chinese ideology. Underwear, as the most personal protective measure for women, conceals the secret of women. The secret that only intimate love knows is now being gradually exposed. But it is undeniable that the appearance of underwear tester has indeed promoted the expansion of underwear brand influence to a considerable extent, and has a high value and role for underwear enterprises and consumers. Whether or not to hire a good underwear tester is also a criterion for the competitive advantage of women's underwear brands.