How Foreign Trade Enterprises Turn To The Domestic Market

At present, due to the restriction of the concept and operation mode, especially the restriction of high threshold and high cost, many foreign trade enterprises have encountered great resistance and difficulties when they sell to the domestic market.

Is that right?

Joint product of foreign trade products

The "joint product of foreign trade products" is different from the common foreign trade clothing store we usually see. It is a new mode with brand image dissemination and fashion trend display. For example, the hot wind, the brand clothing store founded in 1996, the shop name HOTWIND originates from "live your life", that is, dynamic life.

The brand sells products based on various foreign trade brands and 4 self built brands, with more than 30 storehouses in the whole country.

In fact, for many foreign trade enterprises engaged in clothing, home textiles, furniture and toy products, we can establish such brand monopoly agencies, break through the channels, and even form "different industry alliances" to jointly develop the market, so as to find a market and display space for the products produced by many foreign trade enterprises with excellent quality and outstanding functions.

Developing net sales mode

At present, Internet sales have become the main consumers after 80 and 90.

Because many foreign trade enterprises are lack of marketing awareness and do not want to invest in huge advertising expenses, it is a feasible way for foreign trade enterprises to choose the network for low cost marketing.

For example, a foreign trade home textile company in Xiamen, in order to attract customers and digest inventory, has carried out a series of advertising campaigns on the Internet, which will include four sets.

Innovative positioning products

The products of foreign trade enterprises are generally exported to developed countries such as the United States, Britain, Japan and South Korea. Therefore, the quality and function of products are better than those of domestic products. However, because the competition of domestic textile market has entered the stage of brand war, industry chain integration, channel integration and capital operation, foreign trade enterprises must relocate their original products when they fight for the domestic market, and the pure quality can not meet the market demand.

If the products of Yaguang towel are sold abroad, the towels for export are heavier and the color is deeper. It is difficult for Chinese people to accept. In the face of such a thorny issue of foreign trade to domestic sales, it is the key to highlight the quality and value of matte towel in addition to formulating product improvement plan, reducing weight and developing bright and elegant products.

Matt towel adopts European Union's technical standard. Products do not contain softeners and are eco-friendly, but these can not arouse consumers' purchasing behavior.

Therefore, Yaguang towel has put forward a new idea of positioning towels as cosmetics.

People can choose different kinds of fabrics and functional towels according to their skin texture, such as bamboo fiber towels, which are more suitable for sensitive skin and oily skin. In order to highlight the beauty function, Yaguang home textiles also used patented perfuming technology in some products, and developed a unique "aromatherapy towel", while the mainstream consumers who bought towels were mostly young women and family women. This product positioning was in line with their desire for heart, and the product was once sold out of stock.

In short, for foreign trade enterprises, in the face of the huge domestic market, we must first find a platform for docking with the market, then tap the hot spots of product or market demand, cultivate and train a good marketing team, so that we can get broad development space in the domestic market.