Fur Clothing Industry: Cool Thinking Behind Luxury Luxury

The history of Chinese people using animal fur to make clothes has a long history. It is well documented that the famous prime minister in the Shang Dynasty has been hailed as a saint in leather clothing.

At the same time, idioms have consolidated themselves, and have proved our country from another aspect.

After the reform and opening up, with the continuous improvement of people's living standards, fur clothing originally belonged to luxury has gradually entered the life of our ordinary people.

However, since 2007, it has been affected by various factors. The fur clothing industry has been sluggish. Sales of raw materials or finished garments have shown a downward trend.

However, by the middle of 2010, the fur industry suddenly appeared blowout.

At present, the price increase in all sectors of the industry is over 30%. Is this unusual phenomenon a sign that the spring of fur clothing industry has really come?

Factor superposition:

Since the global financial crisis in 2008, China's fur clothing and apparel industry has been

Looking back in 2009, China's fur industry has entered a rare severe winter period from the beginning of the year, which is at the lowest and lowest level in history.

In this year's fur trade exhibition held in Guangzhou, the situation of people's previous crowding has ceased to exist. 00 scattered foreign buyers also foreshadowed the embarrassment of fur industry at that time.

Last year, the whole mink garment, which costs $more than 3000 a piece, has dropped to around $1000.

According to people in the industry, at that time, the price producers couldn't even get the cost back.

However, even at such a loss, turnover is still less than 60% of the previous year.

Confused and confused, it was almost the most realistic portrayal of the psychology of fur clothing production and marketing enterprises in China at that time.

Before long, the "Butterfly Effect" caused by the terminal unsalable and low price of fur clothing industry soon spread to the upstream of the industrial chain.

In the first half of 2009, farmers all over the country suffered huge losses as well.

The reduction in demand for raw materials has led to a sharp decline in its purchase price.

Not only did we not make money for breeding fur, but most of the farmers had lost money.

Due to pressure from farming funds and so on, some farmers have to start planning to reduce the scale of farming, slaughtering fur, using animals and even animals.

Time flies, and it turns into the winter of 2010.

This is a rather peculiar year. When it is not yet in winter, it is widely known that it is a "cold winter".

In such an atmosphere, all kinds of textile and clothing used in winter have entered the hot season ahead of schedule.

From cotton padded jacket to electric blanket, the sales situation from warm underwear to down jacket is all very good. Our fur clothing is no exception.

Moreover, in 2010, the income of the people in China increased significantly, and the surplus money that could be freely controlled in the hands of the urban and rural residents was also increased.

In the past, hundreds of thousands of fur clothing, which was hundreds of thousands of high and even tens of thousands of people, gradually entered the view of mass consumers.

A friend of the journalist has worked in the electrical bureau of a prefecture level city in Southwest China for 5 or 6 years after graduation.

At the beginning of 2010, she persisted in saving money for three months, then went to Chengdu to buy a LV satchel.

In autumn, she was fascinated by the natural mink coat.

As we all know, the high-income and high welfare benefits of the power system are considerable.

At the end of the year, she reportedly bought some expensive fur coat with some year-end bonus from the unit.

In fact, her consumption concept represents a great part of young people's thoughts, and they must enjoy themselves while enjoying the time.

These consumption ideas of young people have a significant impact on the sale of high-end or even luxurious clothing products.

As a matter of fact, if the middle or old aged average or middle income old friends spend tens of thousands of yuan to buy a satchel or a piece of clothing, most of them will not agree.

"Money is spent only if it is money, otherwise it is just a piece of paper with numbering."

I was deeply impressed by the words that the girl of the electrical bureau once said.

Compared with the staff of government and institution, the concept of consumption of fur clothing is also changing.

Ye Xiaoyi is an ordinary migrant worker in the mountainous area of northern Sichuan. She has worked as a salesperson in a large department store for three years, earning nearly 2000 yuan per month.

Her lover works as an electric welder at a construction site in Shanghai. Her income is about 4000 yuan.

Apart from daily expenses such as rent, water and electricity, diet and so on, the couple's disposable income is about 2000 yuan per month.

In the Spring Festival of 2011, ye Xiao Yi's lover went home to spend the Spring Festival with the money saved by his work every year.

Years ago, ye Xiao Yi bought a fur coat for 4580 yuan.

Although this has been close to her 2 months' salary.

However, it is still acceptable for the whole family to spend more than 20 thousand yuan in annual disposable income.

From the situation of Ye Xiaoyi family, we can see that increasing the income of the masses is also one of the reasons for directly promoting the sale of high-grade textile and clothing such as fur clothing.

However, with the autumn and winter of 2010, sales of fur clothing and its products began to pick up rapidly.

Many of the fur and garment manufacturers that have just experienced the trough have not yet made adequate preparations.

This preparation is not only psychological, but also directly related to stock preparation for raw materials.

When fur clothing began to sell well in the market, the production enterprises began to look for and buy raw materials of fur.

As a result, the more intense competition in the domestic fur industry has shifted from the product sales market to the raw material purchasing market.

However, like fur clothing manufacturers, domestic farmers are also not prepared.

The serious fall in raw material prices last year has largely hurt farmers' enthusiasm for aquaculture.

In the breeding of fur, the investment and output of animals are upside down and the farmers lose money.

Especially in the first half of 2010, when the market did not show signs of warmer weather, the scale of domestic animal husbandry was rapidly shrinking.

At this time, no matter the amount of livestock or livestock kept or not, the demand for raw materials for raw materials has been met.

At the same time, fur breeding and breeding also need a relatively long cycle.

Therefore, in the case of rigid market demand and raw material production can not meet the needs in time.

The supply and demand relationship of domestic raw material market has changed, from the buyer's market in the past to the active seller's market.

The change in the initiative of the raw material market is a direct result of the rapid rise in its price.

But in fact, even if the price of raw materials increases by more than 30%.

Most farmers do not get real economic benefits because they do not have much stock.

However, the rising price of raw materials has inevitably caused the rise of fur clothing and its products in the lower reaches of the industry.

I have to admit that there are many factors that cause the price rise of fur trade in China in the end of 2010, but the result of these factors is finally pferred to the purse of the vast number of consumers.

Tit for tat: Voice of animal protection organizations

Speaking of the international and domestic fur clothing and its products industry, we have to mention the long-standing protests from animal protection organizations to this industry.

As a matter of fact, whenever there is a fashion show on the international scale, as long as there is fur clothing to participate in the exhibition, there will inevitably be a "shadow following" protest of animal protectionists.

Although these activities are aimed at protecting wildlife and protecting animal rights, people feel that the topic is slightly serious.

But every time the animal protectionists show everyone's "behavior art", they show a different flavor.

In fact, every year the famous fashion show around the world looks at the new tricks of animal protectionism, which has become a necessary tidbit for the participants.

Later, these new tricks will often become a topic of interest to people and the media.

After the opening ceremony of the famous New York fashion show in 2010, several animal protectionists painted animal designs on the door, demonstrating at the door with protest signs.

In addition, some of them were covered with blood and bright red, lying on the ground, playing the body of the animals stripped of fur. They were frightened by the thrill of the audience.

In fact, this kind of behavior art at the door of the fashion show is relatively mild.

That is, on the third day after the opening of the New York fashion show, a conference on fur clothing of a certain brand is being held.

The models wore gorgeous, sexy fur clothes and walked in the rhythm of the music and walked out of the background in the background of the scene lighting.

Just then, two young men and women suddenly rushed up to the T station.

They frantically drove the models on the stage, then began to strip naked and ran naked on the stage.

And he waved a flag with a bold line saying "prefer nude rather than animal fur".

Then, the two extremely aggressive animal protectionists were forced to leave the scene.

On the second day after the incident, the news was reported everywhere in the world.

Perhaps this kind of thing seems to attract readers' attention more than the fashion show itself.

The Organizing Committee of the fashion show issued an official statement, accusing the animal protection organization of its aggressive behavior and seriously interfering with the reputation of the New York fashion show.

But then animal protectionists also issued a statement in a tit for tat saying that the use of such a radical approach has not attracted people's attention.

At the same time, they also indicated that their actions were far from being extreme.

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In fact, the contradiction between fur clothing industry and animal protection organization is not only long-standing, but will continue for a long time in the future.

However, how to resolve this contradiction is also constantly searching for good ways.

At present, there are basically several ways to reconcile or alleviate this contradiction.

One is artificial fur, the second is animal fur; third, raising fur.

One of the most respected animal protection groups is the artificial fur, which has been publicized through various channels.

However, at present, artificial fur is based on oil and is not biodegradable, and is made of high energy consumption materials, which will cause huge pollution to the environment.

At the same time, the original intention of people wearing fur clothing is to keep warm, but more importantly, they really want to show off and need to wear "visible luxury".

In the real world, no one wants to tell others that they are wearing artificial fur.

The rest of the harmful animals and fur are also found to be slaughtered without animal protection organizations.

However, at present, 90% of the fur and clothing raw materials in the world are derived from the fur raised locally.

The dispute between human beings and the rights of animals to survive is constantly increasing.

Therefore, fur clothing is definitely one of the most controversial topics in the clothing industry.

How to find the balance point is also worth thinking.

Criticised: a soft spot for fur clothing quality

As we all know, the true and false fur and the quality of fur are the special concerns of consumers.

However, in the domestic fur clothing market, things like shoddy, fish eye mixed, even fake and shoddy, and cheating are still common.

Meanwhile, the phenomenon of poor quality of fur caused by one-sided pursuit of immediate interests is also frequent.

The central region of Shandong province centered on Linyi, Tai'an and Weifang is one of the main producing areas of China's Rex rabbit fur.

Rex Rabbit, scientific name rabbit, is a typical fur type rabbit.

Because its fur is soft and soft and looks like otters, it is commonly known as Rex Rabbit in our country.

However, the quality of Rex rabbit fur is largely influenced by the coming season and climate.

Therefore, traditionally, slaughtering is usually carried out between December and February of the next year.

At this time, the fur of the rex rabbit is clean, fluffy, glossy, and has high quality fur and is very suitable for storage.

However, in the summer of 2010, the price of Rex Rabbit began to rise slightly.

In fact, the price of each Rex Rabbit Fur rose by only about 5 yuan at that time.

However, although many people in the industry are generally optimistic about the late market.

However, ordinary farmers with weak financial strength have no patience and no ability to continue to consume.

So, since June, people have slaughtered rabbits for fur.

Unfortunately, the fur of the rex rabbit is sparse in this season, and the skin is easily damaged, and it is not easy to store.

Obviously, the quality of skin picking in summer is very different from that in winter.

The example of fur of Shandong Rex rabbit also reflects some objective problems existing in fur production process.

To be fair, such a situation can not simply blame farmers for neglecting the quality of their products.

In the absence of follow-up financial support, and rabbits consume a certain amount of feed every day, it is also imperative for ordinary farmers to kill rabbits and fur in advance.

In addition, the quality of fur clothing should also attract our attention in various retail markets of fur clothing sales terminals.

At the end of 2010, a shopper bought a coat that the owner claimed to be a rabbit's fur in a clothing wholesale market. After being reminded by others, he realized that he might be fooled by the shopkeeper.

There was a dispute between the two sides. Later, the incident went to the local industrial and commercial office and was identified by professionals. The coat was actually a rabbit fur product.

This kind of thing that uses rabbit fur to pretend to be Rex Rabbit Fur often happens in real life. Only a few cases are found.

For non professionals, the difference between rabbit fur clothing and Rex rabbit fur clothing is not an easy task to accomplish.

In this way, consumers who are being cheated are not in the minority. What's more sad is that many people still don't know about it.

In addition, with the rapid development of science and technology in the textile and garment industry, the simulation of artificial fur is also getting higher and higher.

When animal protection organizations oppose the fur coat appeal, more and more designers begin to choose high imitation fur to replace animal fur.

However, if everything is advantageous, there must be some disadvantages.

Some mercenary vendors began to use artificial fur with high simulation to pretend to be fur products of rabbits, foxes and even mink for sale.

Needless to say, the charm of fur clothing is unique.

However, whether it is animal fur or artificial fur, fur clothing manufacturers should strictly control the quality.

We must conscientiously do a good job in the work of self-discipline in industry, and strive to make the raw and processed raw materials of poor quality not purchased, processed or sold.

In the current good sales situation of fur clothing, ensuring the quality of products is the only "magic weapon" to ensure the whole industry continues to walk well.