Wedding Dress Industry Has Become Another Part Of The Clothing Industry Nuggets.
Since the media began to pay close attention to the British royal wedding, marriage has become a hot topic this year, whether it is the royal wedding or the gossip scandal of the star entertainment circle.
Whether you like it or not, there will always be a good news about marriage.
Perhaps it is because of the change of life concept that the western style wedding and wedding occasions show great market demand. When the choice is more, people are no longer confined to the traditional single.
Red dress
Because of this, the wedding dress industry has gradually become another part of the clothing industry's nuggets.
As an imported product, the wedding dress has not been long enough to enter the Chinese market. However, in view of the current development speed, the wedding dress industry still has a large gap in the domestic market, and the prospect is not to be overlooked.
Recently, reporters have also visited the major wedding dress production markets in Beijing. Almost every market is crowded.
Although the popularity and the increase of orders make the industry present a good market situation. However, when talking about the topic of wedding dress industry with practitioners, the phenomenon of imitation copying in the domestic market is still a headache for all.
Compared with the past
Wedding dress
The industry has matured a lot. However, compared with the international market, the development of the domestic industry is still great in terms of product innovation and structure, system management, and channel expansion.
Take the wedding dress market in Beijing as an example. At present, the production of wedding dresses is still in a small workshop. Due to the lack of talents in design, it has become the main means for them to undertake orders.
In China, this phenomenon is very common, so that there are few bright spots in domestic wedding dress, let alone a series of products with distinct personality and characteristics.
At present, there are few brands of wedding dress that consumers are familiar with. Only a few brand names are not loud enough. From the perspective of brand quality, these small brands also have certain limitations.
It can be said that nowadays the domestic wedding dress market needs a leading brand enterprise so as to provide a model of pformation for many businessmen or small workshops with brand awareness.
In Taiwan, the wedding dress industry started earlier than the mainland, and there may be some lessons to learn from.
Taiwan Sino Arab company has nearly 30 years of experience in the wedding dress industry, and general manager Wu Chung hang has introduced their successful experience in the interview with the author: in western countries, the wedding dress and evening dress industry are almost all familial industries. Whether they are customers or employers, this industry has a strong personal emotion and is different from ordinary dress orders. The order making of wedding dresses means the trust of customers to manufacturers.
In the view of Wu Chung hang, the wedding dress industry is a "win by quality" industry.
In addition to focusing on product quality, it has been suggested that domestic changes must be gradual.
Wedding dress
The industry's single industry mode of operation, the development of wedding dress as a subdivision of clothing, and the formation of industrial clusters in the country's advantageous areas, will help to change the phenomenon of copying and copying each other.
Of course, the realization of industrial clusters takes a long time, but this is also the inevitable result of the development of the industry.
- Related reading
Cotton Prices Temporarily Fell To Bottom &Nbsp; Clothing Companies Are Still "Carrying Prices" Wait And See.
|
- Foreign trade information | The United States Imposed A 200 Billion Tariff Countdown For 3 Days, And Over 20 Items Of Textile And Clothing Products Were Excluded From Interpretation.
- Enterprise information | Where Does The Spindle Of Xinye Textile 90% Come From? Quality And Reliability Are Hard Targets.
- Instant news | The Association Of 7 Countries Jointly Launched The China ASEAN Textile And Garment Productivity Promotion Alliance, Which Indicates The Direction Of Industrial Linkage.
- Daily headlines | The Pearl Technology Industry Alliance Is Set Up To Connect Key Enterprises In Knitting And Home Textiles.
- Association dynamics | Exploration Of German Precision Manufacturing! Germany'S Inspection Tour Of Circular Knitting Machine Industry Association Of China Textile Machinery Association
- Fabric accessories | Dry Goods: What Kind Of Fabric Is Tian Jin Brocade?
- Glimpse of exhibition | 2018 Paris Exhibition, Taking The Essence Of Europe And Taking The Road Of Independent Brand In China
- Company news | Internet Rental Platform Rent The Runway Opened Its First Independent Store In San Francisco
- Industry perspective | Price Reduction Is The Only Magic Weapon H&M King Return! Share Price Rose 18%, The Biggest Increase In 17 Years.
- Industry perspective | Men'S Clothing Brands And Young Theatrical Troupes Are Doing More And More Cross-Border Cooperation.
- Sports Industry Has Become An Important Growth Point Of The National Economy.
- Fur Clothing Industry: Cool Thinking Behind Luxury Luxury
- Cotton Prices Are "&Nbsp"; Several People Are Unhappy.
- High Warehouse Has Sometimes Been Tested By Cash Flow.
- High Inventory Or Amplification Of Growth Stall In China
- Apparel Retailing: "No Discount"
- 明星上演搞怪時裝秀 比炒作誰怕誰
- Chantelle
- Cotton Prices Temporarily Fell To Bottom &Nbsp; Clothing Companies Are Still "Carrying Prices" Wait And See.
- 巴基斯坦紡織品出口10個月增長32％至111.5億美元