Brand Sprouting: It Is Better To Retire And Net.

The scarcity of famous brands is the weakness of textile city.

Recently, the Federation of Textile City Chamber of Commerce visited Fujian and many other places. Many CEOs sighed: they are doing textile and clothing, and Fujian has produced many famous brands.

Not long ago, reporters learned from the textile and urban construction management committee that this year, the textile city will carry out the brand upgrading project. On the one hand, it will continue to enhance the brand of Light Textile City area. On the other hand, Zhejiang University jointly set up a "modern enterprise management and management seminar" to guide and cultivate brand enterprises, create more industry brands, and make China Textile City become a "brand city".

Big card is enviable.

A high quality scarf is worth about $200 before it is OEM. If the brand "Shanghai story" and "Hermes" are crowned, the price will be doubled.

Not long ago, reporters in the Silk City scarf Market interview, a scarf enterprise boss proudly told reporters, they give "Shanghai story" to provide scarves, implication, the quality of its scarf products in the industry is excellent.

Another silk manufacturer is "Hermes".

Compared to the volume of production enterprises, these big suppliers, the profit margin is less than 30%, more than 100%, in the peer is relatively high, however, compared with these brands, it is a big witch.

"The retail price you see in the mall is usually 7 times the supply price, and some big cards are 10 times or even more."

"The difference is that they have more brands," said Zhang manager, Paul Xinchang Fashion Co. Ltd.

Brand awareness collective sprout

With more than one brand, the price can be doubled.

How can the boss of the enterprise not know this truth?

"Can I make a brand?" many business owners began to act cautiously after thinking twice.

Shi Jianhai, "Yongjun Li material", has a strong sense of brand.

"Terminal products must be brand and intermediate products can also be made brand", Shi Jianhai told reporters that he hired a planning company to relocate and package products and companies, and strive to create "the most fashionable materials". Now, high-end brand clothing enterprises all know "Yongjun lining".

In the scarf Market, there is a trader named "silkworm babies".

Boss Yang Shixin has been running scarves for many years. He is not willing to sell tens of millions of dollars every year. He resolutely ran from Lijiang to textile city and opened the first brand direct store "silkworm baby".

In his view, there is a trademark carrier with cultural connotation, good quality management and good construction.

Seize the opportunity packaging brand

Some planning companies began to intervene.

"One meter sunshine" is a planning company introduced by our county's creative base. It mainly carries out brand packaging planning for home textile enterprises. The company's leader, Jane Tao, told reporters that there are more and more enterprises with brand awareness in the textile industry. Brand management has become a conscious demand of a few enterprises. It is believed that through a period of cultivation, successful enterprises will emerge and the driving effect of example will be greater.

From the product R & D design to the introduction of planning companies, and then to the support and guidance of the government, China Textile City has already cultivated the soil of its brand.

Not long ago, China's top ten fashion designer Shijie came to the textile city to lecture on the opposite of Hermes. He pointed out that the style of the wave is always perpetuating. The textile and garment enterprises should adopt the brand of "Aesthetics - creative design - style brand - style products - guide consumption" through the carrier of products, and interpret the brand connotation style and the brand with the internationalization and contemporary language.

Yang Shibin, President of the China knitwear industry association, visited the Spring Textile Fair. It was found that Shaoxing county was mainly weaving, and there was a huge room for upgrading from products to commodities. In this industry cluster, more monomer brands, leading enterprises and strong enterprises emerged and seized new opportunities for development.