The Key Figure Of Hou Zhaohui'S Cultural Upgrading:

It's hard to meet Hou Zhaohui. He doesn't like to show his face.

At the moment, he has to rearrange himself.

"Weeds culture" calls for the main branch

Hou Zhaohui entered the post in 2006. The culture of the 31st grade was very mixed. Professional managers from different regions and different culture companies had culture with their family members. The culture of these tree benchmarks was hard to find intersection, making it difficult for professional managers to communicate and integrate.

Enterprises are in urgent need of a complete set of systematic and dominant culture. Hou Zhaohui is entrusted with combing and advocating the important task of corporate culture.

What kind of culture is most needed at that time? Hou Zhaohui feels that enterprises are developing at full speed, and a large number of talents are faced with a problem of landing. At this time, the most important thing for corporate culture is to solve the problem of basic management. Through culture, managers can identify with enterprises, form a habit of 360 degrees, and form a mode of communication and coordination between them.

Based on the distillation of the excellent culture of the enterprise and the refining and summarizing of the idea of the top management of the enterprise, "loyalty, pragmatism, cooperation and efficiency" are put forward as the core of the enterprise culture.

Difficult implementation process

After the enterprise culture was put forward, it was a long and difficult implementation process. During this process, Hou Zhaohui did a lot of things he thought he was "trivial and not worth mentioning".

Every slogan is implemented as a basic management system. However, these seemingly small things are difficult to carry out.

In order to establish a culture of loyalty, enterprises must first identify employees at all levels.

However, the final implementation of this system benefits from the support of President Ding Wu. For a while, Ding Wu moved the office across the front door, facing all sides, and he saw clearly every one who came in outside the gate.

And he sits in the office before 8 o'clock every day, and looks at every person who enters the door. Soon, the company has a 360 degree dress.

Every change will enhance employees' awareness of "360 degree people" and enhance their sense of teamwork, loyalty and collaboration.

Internal magazine helps managers "survive"

After the conclusion of the system, in the long-term implementation, it needs cultural guidance to continuously instil to the employees, and constantly infiltrates into the daily work life of the enterprise. Hou Zhaohui leads the human capital department to establish the internal Journal for cultural guidance.

He wrote the first article of the "360 degree people", starting from Haier Zhang Ruimin's prohibition against employees' defecation, talking about the basic management of enterprises, talking about the code of conduct, professional ethics, vertical and horizontal cooperative relationship between enterprises, and the cooperative relationship between them.

Every subsequent period, "360 degrees", will explain and guide an enterprise culture and enterprise system with an example.

The long-term and meticulous propaganda of the magazine also played a great role in the landing of professional managers.

In the internal magazine, Hou Zhaohui once wrote an analysis of the problem of landing of professional managers. He used his understanding of his boss and his experience of getting along with his superiors in the years of experience to give his colleagues a job: don't rush for success when you enter the office, do not rush to make plans, but first try to find out the situation, find a breakthrough point, and start work again.

If you want to give your boss a pcript of your full score, make sure the steps are taken first. First, let the boss see what changes have been made, and then step by step, so that the boss can see new achievements continuously.

It is precisely these "trivial" work, Hou Zhaohui in the 31st degree professional managers landing work to make great efforts to promote the role, spring enterprises have a stage, airborne soldiers average life expectancy is one year, and 331 degrees of professional managers "survival rate" as high as 99%.

After listing, the basic management of the 31st level has been on the right track, and the various systems of the enterprise have entered a stage of benign operation. At this time, the culture of loyalty, pragmatism, cooperation and efficiency is urgently needed to extend and break through, and the main branch culture of the enterprise needs new contents.

Hou Zhaohui once again took on a new mission.

"31st degree has entered a new stage of development. Now we need to inject more enlightened, innovative and vigorous cultural ideas."

Facing the new stage and new environment of enterprise development, Hou Zhaohui is making new thinking.