Luxury Luxury Shoes And Clothing Brands Seize Hangzhou Market

In May 24th, recently, Hangzhou Tower children's mall was busy adjusting to introduce more luxury.

"In the first half of this year, the two FENDI and RobertoCavalli have just been settled, and two high-end Korean children's clothing have been taken.

If we count the brands of Burberry, ArmaniJunior, D&G, Dior, FERRE, Diesel, Kenzo and Mikihouse before the Hangzhou Tower, we plan to introduce Hogan luxury children's shoes, as well as the children's boutiques in the Mixc, and the children's wear of Gucci in the flagship store at Lakeside street. It is estimated that more than 20 luxurious children's clothing will come to Hangzhou to win business.

Sales met with a guest of 50 thousand -6 million yuan.

"At this time last year, Sales received a rare 60 thousand yuan consumption order, which is now commonplace."

Hangzhou Tower children's mall manager said.

Take Burberry children's clothing, a pair of board shoes about 1500 yuan, windbreaker is about 2000 yuan, such a price is quite common for many guests, "they feel cheap, at least more than Burberry adult counters should be affordable 1/3."

The staff said that the price of the summer wear is still cheap, and the order for winter wear is basically ten thousand yuan. Mikihouse a down jacket is over 6000 yuan. If you match sweaters, trousers, shoes and so on, it will cost nearly twenty thousand yuan.

Nowadays, luxury children's shoes can't wait to enter, such as Tod's "s children's shoes", which is the "reduced version" of peas shoes, at a price of 1000-2000 yuan.

It is said that the Hogan luxury children's shoes introduced by the plan are more expensive, the shoes are about 2000 yuan, and the boots are 3000-4000 yuan.

"A children's car is more than 20 thousand yuan. The cheapest imported bed is 4000 yuan, and it doesn't include mattresses, quilts, pillows and mosquito nets. Many guests buy a cradle bed and an imported bed at a stretch, which is over 10000 yuan."

The staff said that the price of children's shopping malls was also rising, most of which were raised by luxury goods.

Squeezing the No.1 that used to call the wind to the side.

In the recent adjustment, the ivy that had been in the sidewalk had been quietly moved to the middle island. The performance of Babu bean, which had been playing the role of children's shopping mall, gradually declined. It used to sit in the head of the children's shopping center, and now even the No.1 of Central island can't be ranked.

Those who bought the Babu beans know that a few years ago, Babu beans never participated in activities, and occasionally participated in a "full 400 yuan reduction of 160 yuan". Sales would be good enough. The clothes in the counters would be sold short, even the clothes on the models would be stripped.

"Children's clothing is changing all these years. Babu's appeal to guests is not so great."

Insiders say.

According to the data of Hangzhou Tower children's shopping mall, Armani grew by 34%, Mikihouse increased by 47% and Burberry increased by 144% in the 1-3 months of this year, while the original running volume brand was declining at 10% speed.

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On the one hand, the market of luxury children's clothing is rising rapidly. On the other hand, the children's clothes of H&M and ZARA are becoming more popular and cost-effective. The discount season is an important reason why mothers like them. Children's wear brands, which compete for market share by discounts and promotions, are facing new challenges.

Luxury children's clothes are so good? I'm afraid the "rich three generation" is the root cause.

Why do luxury children's clothes suddenly blossom all over the past one or two years? I'm afraid the "rich three generation" is the root cause.

People who make a department store are most concerned about the age group. Children who are 22 years old, 22-28 years of age and 28 years old will start to marry and have children. These stages of life will change the brand structure of department stores, and the third children of China will become the new "core customer group", that is, the children born in 1985-1991 years.

Many of these children were "rich two generation", and their children became "rich three generation".

"Part of the consumption of luxury children's clothing is rich two generations, their conditions are very good, adults consume luxury goods, naturally will buy children luxury children's clothing.

The other part is a group of people who are successful in starting a business and whose living conditions are greatly improved. They are also in the process of pursuing brand and self-identity, and will be conscious of providing the best material conditions for their children.

Analysis of the industry.

If we say that before the "61" festival in 2010, the Sales (salesperson) of the Hangzhou Tower was also very rare for a customer who spent 50 thousand -6 yuan to buy children's clothing and children's products. After a year later, the guests who had spent 50 thousand -6 yuan had already felt that they were very ordinary.

This year, the luxurious children's clothing quietly expanded positions, not only in luxury brand flagship store alone, but also set up a collection store or independent store, the performance growth is more than two digits, or even doubled, all the previous brand in the department store all crowded to the side station......

It seems that more and more brands have realized that "small" children will have a "big" business.