Taizhou Shoe Industry Exports Hit A Record High

Statistics show that following the 35% increase in exports in 2010, this year footwear industry Exports continued to grow at a high speed: from 1 to April, a total of 10086 lots were exported, with a value of $393 million, up 13.2% and 34.6% respectively, a record high. It is reported that no matter Exit The amount is still increasing. Footwear is all Taizhou The "pioneer" of the export industry ranks the largest in the city.

It is understood that there are two main reasons for the substantial increase of export footwear in our city: first, the competitiveness of products is constantly increasing and the value of regional brands is rising. In recent years, Taizhou's export footwear industry has made great achievements in product quality and brand building. In particular, since the introduction of the production line of adhesive shoes, the production process and materials of our footwear industry have been constantly innovating, and the overall quality has been continuously improved, which has formed a regional brand advantage of low price and high quality. For the same quality products, the price of Taizhou shoes is 5% to 10% lower than that of other main producing areas, and the competitiveness is obvious. Two, the global marketing network is starting to exert strength, and emerging markets are suddenly emerging. Taizhou shoe industry has been committed to building an overseas marketing network. At present, the major foreign trade shoe enterprises in the Middle East, Africa, Latin America and Eastern Europe have set up points. With the completion of the global marketing network, the export of all markets has increased, and the growth rate of the emerging market is the most obvious.

Although the export prospects of footwear products in our city are promising, there is still a significant gap in quality, quantity and economic efficiency compared with other advanced production bases. At present, the footwear industry is at an important juncture in structural adjustment and industrial spanformation. The inspection and quarantine department reminds the relevant enterprises to pay attention to tap potential while maintaining the existing advantages, pay attention to the diffusion and penetration of high and new technology into the footwear industry, further promote the cold sticky technology in product technology, focus on the dislocation development, persist in market-oriented, strive to achieve a win-win situation with distinctive product types, specialized export markets, complementary product grades, and the advantages of each enterprise scale.