The Fashionable Life Of Fashion Queen -- JOYCE&Nbsp; 40 Years Abroad

I know "there is a gold house in the book", but the Chinese have an old saying: "believing the book is better than no book". 　　

After Joyce Boutique was launched in 91 years, its business and overseas layout continued to expand, Hongkong, Taiwan, Thailand, South Korea and Philippines. The large flagship store is an indirect one. It only occupies two square feet and 47 thousand square feet of the 16 thousand flagship stores in Hongkong, central Galleria and Nathan Road, Kowloon. The Taiwan Joyce Boutique, which is now closed, is also occupied by a whole layer of shopping mall in the Far East. It was an Italian Roberto Dominici who operated, managed, and bank loans and financing for Joyce Ma. He worked in Italy airlines, but never had any involvement in fashion retailing and department stores. He believed in the 90 generation of two medium-term bestsellers > Jim (Rohwer) and < > (Pasuk Phongpaichit, Pasuk, Chris Baker co authored). He believed that twenty-first Century was the world of Asia, led by Thailand, so he expanded the business and the Southeast Asia territory for Joyce Boutique. As a result, the Asian financial turmoil broke out at the end of 97, and what happened afterwards? There is no need to add that the Asian countries in twenty-first Century did not reach a few small Southeast Asian countries. However, the withdrawal of Joyce Boutique from the markets of Thailand, South Korea and Philippines altogether dropped 80 million. Especially Thailand was a fatal injury, leaving 50 million of the accounts, resulting in a heavy burden on Joyce Boutique. At the worst time in 98 years, its losses were as high as 207 million, and the debt ratio was 70%.

At that time, I had an interview with Matthew, and I couldn't help asking her if she asked for a non human. "No!" she said decisively. "I never complained about anyone, so I should learn. Before the economy was booming, those books also said that Thailand is the economic lifeline of Asia in the future. It is a challenge for a person to know that no regrets. It is also a challenge to others at that time. If Christina Ong does not compete with me, I will not continue to expand business. Like Armani, she keeps opening stores overseas, if I only have Hongkong. market Armani will simply give her the proxy in Hongkong, which makes me of course open up overseas markets. At that time, if I did not stabilize this situation, now even the Hongkong market has lost! "

Joyce Boutique was established by Matthew in 1968, in the late 80s. Advertisement It is the classic representative work of Joyce during the flourishing and flourishing age. The brand of agent is the most popular in that year.

Things are impermanent! Joyce Boutique used to be the three largest global Giorgio Armani and Emporio Armani. Agent One, who would have thought that even if Joyce Boutique did not actively develop overseas markets, Armani would still take the right of agency and operate directly from the brand. The two queens of the fashion industry fought a lot in 90s, and Club Club, a Singapore Fashion Retail Group led by Christina Ong, constantly expanded its commercial layout. From Matthew's hands, it seized many years of Donna Karan, DKNY, Calvin Klein and CK by Calvin in Hongkong and Southeast Asia. In the end, what's the matter? Finally, it is difficult to escape from the fate of these big players to take the power of agency. While the Asian financial turmoil has made the two sides calm down, the two sides have been struggling to sell some of the big names to the right of co operation to obtain cash, like Joyce Boutique to sell Prada and Gucci to Hongkong and Southeast Asian cooperation, and Club 21 to sell Prada to the British Joseph.

I am only surprised that Matthew is not a business man. She is famous for her unique and elegant taste and artistic taste. But at that time, Roberto Dominici, director general, made important business decisions on two reference books. {page_break}

"If my husband and Adrienne hold me on the same day, I will not expand like this, though I will expand my business as well. Joyce has not been in such a situation for so many years. It doesn't matter. It's providence! "

As a result, Dominici naturally left the field. Matthew's two daughter Ma Meiyi (Adrienne) was promoted to managing director from the Joyce Boutique market, managing director, at the age of 33. Matthew once said, "I hadn't thought of cultivating Adrienne as a successor, but I was in the dark. When a crisis happened, it was very logical to push her to the top. Is she going to give it to outsiders again? I have only two daughters. My eldest daughter is married and has to take care of three children! "And Adrienne was in danger at the same time. She also threatened to turn the business in the shortest time, improve profits, reduce debts, and polish the gold paint signs of Ma Jia Joyce Boutique again. In the following year (1999), she also reduced the group's losses from more than 200 million to 88 million, but it was not easy to make a comeback.

At that time, although Joyce Boutique had allocated 20% shares to HdP, the Italy apparel manufacturer group, the shareholding of Ma Jia was reduced from 59% to 47%, and HdP also had the right to increase its share to 34.99% in the next 5 years, and at the critical line of buying at least 35% shares, but Matthew always said very much to me: "I am not worried that HdP will annex Joyce! They do not do retail business, nor do they understand the Far East market. Once I see this day, I am confident that they will not do so. Our agreement is that Joyce Boutique will help their brand shop in the Far East market, we are their eyes! "

However, people do not calculate well enough. In 2000, Wu Guangzheng, a leading shareholder of Joyce Boutique, headed by Mr.

If it were not for Joyce Boutique 40th anniversary, the fashion review in Hongkong Museum of medicine will be held until the end of December, and then in January 7th, the exhibition will be held in Shanghai. The last stop is Paris, March. It will probably not recall my past memories of the founder's Joyce Ma. Looking back at the exhibition, there are not many things about her. It is "thirty fame and dust" and nothing can be left.

Joyce Ma has always been proud of its excellent taste and vision, the spirit and courage of fashion pioneers, and the deep relationship with the brand. This is also the capital of Joyce Boutique in Hongkong in the past decades. However, when the fashion industry began to develop in the direction of the big name brand group in 90s, it focused on the volume of retailers' imports and the purchase of 90% of the goods per season, in order to meet the business expectations and requirements of big brands. As a retailer, there is no need to talk about any individual's unique taste and style. It is different from popular fashion boutiques in the seven and 80s and the need for soul supporting boutiques.

Before the millennium, the industry was still guessing the Asian financial turmoil and ordered the Joyce Boutique to be heavily indebted. Will the newly introduced shareholder HdP group annex Joyce Boutique in the future? It will take more than a year. In 2000, the Ma family would have to sell the shares again. The buyer was the group that led by Wu Guang Zheng and became the major shareholder of Joyce Boutique, when the shareholding was 51.3% and the price was 205 million. After that, de Feng transferred the shares held to the Wu Guangzheng family trust, and Wu Jia now increased to 72.9%, while Ma Jia was 21.67%.

In the early days of the change, I met Matthew in Milan and Paris fashion week. It was a bit surprised that she still ran camping in the showroom and the brand's sample room, watching shows, buying goods and exploring new brands, and cheerfully told me what new brands and products had been added. Of course, at this moment, the queen of fashion queen of Hongkong is no longer a big buyer. More than ten people are crowding around her, often accompanied by her daughter Adrienne and several buyers.

"It's not urgent!"

In Matthew's residence in Paris, she once again opened a window to me about the Joyce Boutique that she started by herself.

"I have been passionate about my work for decades, not only for money. Hui de Feng did not find someone to take the place of me, and told me to get out of the way. I am still the soul of Joyce. Peter (Wu Guangzheng) thinks highly of me. He has known each other for many years. We are also from Shanghai. I don't think selling shares is a tragedy. In a year, you will see that we are a good combination. Joyce can not be passed down from generation to generation. Like Christian Dior, after the designer dies, the brand is not owned by his posterity. One person can't always exist, and the future will be seen in the future. The most important thing is that the stock of Joyce is picking up again, and it's not earned yet.

Matthew behaved so calmly. Outside the window is the famous Palais Royal palace garden, full of flowers and shadows, quiet and serene. Back to the beginning of the founding, it was only a colorful dream of a rich family, and a small boutique shop in Wenhua Hotel ran into a fashion boutique. When they went to Europe to buy goods, the designer and his wife refused to accept the interview. I am afraid that the clothes were sold to Hongkong. Finally, the designer couple were finally moved by her sincerity, and handed the brand to her, which was the Missoni that was very popular in 70s. Then the rich grandmother introduced the masterpiece of Issey Miyake. Unfortunately, he was at the forefront of the trend. Hongkong had no one to ask for it, and the 10 years from 80s until the end of the year. The world is like chess, but it is a pity that unlike the ancient capital of Paris, a thousand years of achievement can stand forever in the torrent of time.

At that time, it was originally Lane Crawford (after being privatized by Wu Guangzheng). It had already been competing with Joyce Boutique for Club after 21 Club before the millennium. However, Matthew and Joyce Boutique have always been hard to shake up in the international fashion industry. Even after being acquired, Matthew still adhered to independent management, market positioning and operation.

"Ours belongs to us. Lane Crawford is Lane Crawford. Many brands were introduced first. They wanted to learn from me. "

However, the world is always without you. In 2004, under the guidance of Wu Guangzheng's daughter Wu Zongen, Lane Crawford was transformed by old fashioned department stores, and the brand of Joyce Boutique was also stationed. The Lane Crawford Joyce alliance was also set up to reintegrate resources and distribute goods from two sister agencies. Ma's departure is early and late, and finally happened in 07 years.

I still remember Matthew's frequent words when she met with repeated setbacks: "I think everything must be opened up, let it go! Every day after I get up, I will sit in meditation for two hours, so that I can get in touch with my inner self, so that I can release myself. Otherwise, I think I can not face the difficulties and challenges of today. When a person is calm, he can follow the road step by step, and he will not make the wrong decision impulsively. I used to be very bad tempered, and also very perfectionist. Now I will understand let thing goes and appreciate what it is! The most important thing in life is to have health and maintain peace of mind. I also thought about retiring, but I believe a person will do something in a certain time. He will be in charge of himself. God will arrange you in another position, so whatever you do, you must be proud and proud of one hundred.

In Matthew's apartment, photos of India's yogi master Gurumayi are constantly displayed, with a plain smile and a smile.