Sports Brand: The Two Or Three Line Market Under The Potential Body Expo

In May 13th, the 2011 (twenty-eighth) China International Sporting Goods Fair (hereinafter referred to as the 2011 sports Expo) opened the curtain at the Chengdu New Century International Convention and Exhibition Center.

The recruitment of the present fair has greatly exceeded the expectation of the Organizing Committee: all 9 exhibition centers of the exhibition center are full, and the exhibition area is over 100 thousand square meters. It has become the largest grand meeting outside the 2008 body fair.

1041 enterprises from more than 30 countries and regions, including China, the United States, Japan, Korea, Germany, Italy and so on, have demonstrated their abilities at this Expo. They display the latest products, brands and experience services in the 18 year history of China sporting goods industry.

Since November last year, the Organizing Committee of the Expo has held four promotional sessions in Xiamen, Guangzhou, Shenzhen and Shanghai respectively in order to smoothly promote the exhibition of the 2011 sports Expo.

Through the promotion, the distance between the sports Expo and sports goods enterprises has been narrowed, and the understanding of the sports fair has been enhanced. The 2011 body Expo has been held in Chengdu. It is the consensus of the enterprise sales platform "sinking" to the two or three line market and the channel "moving" to the central and western regions.

Why did the Expo come to Chengdu?

"The choice of Chengdu is a variety of factors: western development, stimulating domestic demand, post disaster reconstruction, and meeting the demands of many exhibitors on the impact of more second-class cities."

Ma Jilong, director of the sports equipment and equipment center of the State Sports General Administration, gave such an explanation.

Ma Jilong said, Chengdu itself has many advantages: first, Chengdu's hardware facilities, although many domestic capital cities have strong desire to hold the sports Expo, but at present, they can not meet the requirements of the scale and quality of the Expo. Therefore, the hardware facilities of the exhibition hall need to be considered first; two, Chengdu has a rich experience base. In history, Chengdu has successfully held the body Expo in four times in 1999, 2006, 2007 and 2008, and the experience accumulated by Chengdu is incomparable. Third, the Organizing Committee of the Expo has an influence on Chengdu in the west, and Sichuan province occupies an important position in the national "western development strategy", which is conducive to exhibiting enterprises to extend to the western two or three line cities more and more.

At present, foreign famous brands are striving to expand their share in the Chinese market, and Chinese brands are seeking to enter the international market.

The internationalization of Chinese brands must also face the "war" that grabs the Chinese market with international brands.

Especially now

Of course, apart from the two or three line cities, Chinese brands also put forward the demand of opening more stores in the first tier cities, increasing market share, expanding development space and striving for high-end space, which is also normal.

In order to provide more professional services to different exhibitors, the Organizing Committee of the Expo will divide the exhibition hall into 6 exhibition areas: sports venues and facilities, construction areas, outdoor life and extreme sports areas, sports apparel areas, fitness and rehabilitation facilities, tennis feathers and ball games areas according to the characteristics of different categories of sporting goods and manufacturing enterprises.

The scale of outdoor life and extreme sports exhibition area increased by 15% compared with 2010. The new and old exhibitors were also very optimistic about the mature outdoor market and distribution system in Chengdu. The sportswear area attracted Adidas, Anta, Lining, 361 degree, Hui Li, Lan Shi and other brands to participate in the exhibition.