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From The Home Textile First Line Brand Violet &Nbsp; See Inventory Problem Solving.

2011/5/30 9:30:00 48

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Home Textile Brand Violet

Home textiles

Enterprises in a year, half a year in normal sales, six months in the digestion of inventory.

Facing thousands of square meters of inventory backlog, home textiles

enterprise

Worried, but the number of stocks is increasing. How to solve this problem?

In order to avoid inventory accumulation, we must

Stock

Start the solution plan.

The general manager or marketing director will set up a special cleaning inventory leadership team to deal with the inventory with all departments of the company. Besides the corresponding promotional discount activities, other measures can be adopted.

Home textile ten

brand

Violet provides you with the following solutions:

Joint promotion

And furniture, home furnishings, textile enterprises to carry out bundled buy gift promotion, cost or even slightly lower than the cost price will be disposed of inventory.

If you can cooperate with the wedding hall, take 3888 yuan wedding photo to give 2688 yuan new bed bed activities, has achieved very good results.

Professional tail seller

These agents in Yiwu and Guangdong can deal with the tail cargo through a variety of channels. At that time, they lowered their prices very low.

Replacement advertisement

You can work with the media.

product

As an exchange of advertising fees, this is a good way not only to enhance brand awareness and reputation, such as click through IPTV will get a market price of more than 60 yuan products, and manufacturers can replace advertising, some of the towels and pillow inventory disposal.

Change brand and take wholesale channel

Replace the original high-end trademark and deal with it through the wholesale channel at a low price. Of course, the channel of choice is the non key regional market.

Do not affect the original channel and product channel.

Donation consolation

The inventory products will be slightly repackaged, donated to the disaster area, or orphanages, welfare homes, public welfare organizations, and at the same time, combined with public relations activities to enhance the visibility and reputation of enterprises, the key is to choose the right products, corresponding to the donated objects, in case of improper, instead of being suitable for their counterpart. A well-known home textile enterprise in Jiangsu donated a batch of bedclothes and quilts last year after the 521 Sichuan earthquake. It was found that many of them were criticized by the relevant departments of the state for a long time because of the mildew of time. Instead, they had negative effects.

Selling and selling method

The multiple parts of the similar type will be divided into four new sets, six piece sets, or even sheets, pillowcases and quilts. The whole set will be sold as a single item. During the domestic textile off-season, the popularity can be adopted.

Regional discount home textile terminal

At present, such terminals have been formed, and they can be handed over to their inventory products. If conditions permit, different grade and different categories of home textile enterprises can jointly invest in building such a retail terminal to create a stable platform for clearing long-term inventory.

In a word, home textile enterprises must not get a headache. They are just trying to make sales promotion for inventory. They will be twice as productive as they are in the past. They will lose more than half their profits, and must combine their own conditions and market environment to constantly optimize their daily operation and management.

The establishment of an effective management and supervision system for the prevention of unsalable inventory and the establishment of its own rapid response system are crucial to fundamentally change the embarrassing situation of home textile enterprises' passive digestion of inventory, from contingency to demand, lifestyle change, and strengthening the management and reaction speed of supply chain, so as to achieve greater development and leaps.