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The Most Popular "Big" Clothing Store.

2011/5/30 10:38:00 84

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With the "heart wide and fat" modern urban People are increasing, "heavyweight". consumption Groups are rapidly expanding, obesity. industry The antennae are all pervasive. Diet pills, slimming classes, slimming foods and even liposuction emerge in endlessly. Relatively speaking, the fat man clothing market is almost a forgotten corner. No matter how big the store is, the clothes that are specially prepared for fat people are very limited. This has become an embarrassing scene in the life of fat people. There are many people who love beauty, and fat people are no exception, especially fat women.

In fact, there is no shortage of life. Business opportunity Many business opportunities come from understanding and caring for consumers. For women, shopping is a kind of enjoyment, but there are also many girls. Because of the fat body, shopping in the mall has a painful feeling. It's embarrassing to see so many beautiful clothes on the other side, but how they can't suit themselves. What's more annoying is that after shopping around the mall, you can't find clothes you can wear.

To this end, if there is a special service for fat people. Couture It will be greatly welcomed.

Although it is not difficult to open a fat shop. But as long as we are willing to study hard, we will surely gain something. According to this idea, you can also launch "thin man" clothing store or special type clothing store and so on.

　　 Implementation plan

1, shop location: rent a house of about 30~50 square meters. Fat people's clothing store has the advantage that ordinary clothing stores do not have. Location is not particularly important, and it does not need to be opened in crowded commercial circles. Because the competition of ordinary clothing stores is fierce, it is difficult to attract customers if they are not in the prosperous business circle, while the fat customers are more concentrated. As long as they know that there is such a store, they can develop into a fixed customer group later.

2, shop decoration: shop for a simple decoration, the 50 square meters of room divided into two, as a front to attract customers, accept the order of the facade. A factory building behind clothing.

3, purchase equipment: sewing machine and other related equipment.

4, service crowd: special body shape person.

5, market positioning: fat people clothing store, in addition to the appropriate market positioning, target customers at a glance, but also have to pay attention to a "love" word: one is to please fat people as waiters, fat people to fat people, easy to balance the psychological balance, increase the opportunity to communicate feelings, two is to represent different clothing models, avoid the "obesity" two words, take care of the fat people's self-esteem, and fat people's consumption psychology in line with the fat people.

With the change of people's concept, fat people are not only satisfied with the "silent black and white" but also pursue the colorful world of clothing. Chubby or fat people are often mistaken for wearing sleeveless and vest clothes. But now this concept has been gradually diluted. With the trend of the world, these people start to surpass themselves. They need comfort and fashion, and the idea of design should also be innovating.

6, personnel recruitment and training: recruitment of four to five employees (two of them are fashion designers, who are experts in fashion design, and have experience in fashion design of special body), require them to be proficient in the production of clothes, ingenuity and conscientious in their work. It is not an easy task to make clothes of all kinds of shapes.

7, preparation materials: many people think that fat people can wear, not the color is gray, is the old style. A fashion designer believes that in fact, soft and cool linen and silk fabrics can also be used to make clothes for fat people. It is best to "tune" the colors that are suitable for a fat person.

8, advertising: for this type of target group of customers is more clear and very fixed business, publicity is indispensable. In order to let more of the full grown women know this, print leaflets can be distributed in places where people have more traffic.