Counterfeit Products Occupy The Brand Enterprise Market &Nbsp; &Nbsp; Quanzhou'S Local Shoes And Clothing Brands Are Also Shanzhai.

The products sold in some sports shoes and clothing shops of Quan Xiu road and Tian An Nan Road in Quanzhou are "Shanzhai goods".

Insiders say that counterfeit products occupy the market of brand enterprises. When the quality problems arise, the reputation of the counterfeited enterprises will be affected.

Therefore, the relevant departments should intensify the crackdown to create a better environment for the development of local shoes and clothing brands.

"Famous brand" will crack in a few days.

"A brand of sports shoes that just wore a few days later cracked. It must be a cottage product!" Mr. Zhou complained to reporters that he bought a pair of XTEP sneakers at a sports shoe clothing store in Quan Xiu road in the city a few days ago, when the shop owner claimed to be the authentic product from the manufacturer, because it was last year's old model, and the price was only sixty percent off of the original price. "Now the shoes are broken, but the shop side is ignoring my return request".

The reporter came to Mr. Zhou's sports shoes and clothing store. The shop was full of shoes and clothing products of various brands at home and abroad. There were many products labeled Anta, Hongxing Erke, 361 degree, XTEP and so on.

Reporters then visited the city and found that some shops, which were under the banner of "trade shoes and clothing", were also selling local brand shoes and clothing products, and the pricing of products was generally lower than that of exclusive stores.

When a reporter asked about where the source of goods came from, most of them claimed that they were entrusted with the relationship between stock and goods from factories.

Is this really the case? A small citizen who once wore shoes and clothing shops in the urban area said that most of the sports shoes and clothing shops mentioned by reporters were mostly informal channels, such as stock, off-season and broken codes of brands such as Hongxing Erke, Anta, XTEP and so on. If they are selling price promotions, they are usually sold through their own stores, or as workers who are discounted for sale at low welfare, and it is unlikely that they will provide shoes and clothing stores with various brands in the urban areas.

Cheap Shanzhai products are popular.

In a foreign trade clothing store in downtown, the reporter met Mr. Wang, who was choosing sports clothes. After bargaining with the shop assistants, he finally bought a set of "famous brand" basketball clothes at 75 yuan.

Mr. Wang said, "this basketball suit is new, and the store sells for nearly 300 yuan! Now it can be bought with 1/4 money, which is really cost-effective."

The reporter found that the fashionable and cheap price is the main reason for the popularity of the shoe brand brand. The price of these shoes and shoes is usually between tens of yuan and two hundred yuan, which is only three to 40% of the genuine products.

Although cheap, but the quality of these cottage shoes and clothing is often difficult to guarantee, Mr. Zhou has a deep understanding of this. "A pair of brand sneakers bought at the exclusive store the year before last did not break for nearly two years, while the Shanzhai version of the sneakers were cheap, but their life expectancy was not even up to 1/10 of the genuine ones."

According to the industry, the brand name shoes and clothing of Shanzhai brand are similar to the authentic ones, but there are great differences in cloth and workmanship, but the quality is often difficult to guarantee.

Many small factories specialize in "imitation".

So, where are the large number of cottage products on the market now? Xiao Xu revealed that most merchants directly went to the wholesale market of clothing or footwear, and there were many small factories specializing in "imitation" in the wholesale market, and some merchants were holding the model of genuine products, so that stone lions and some small processing factories in Jinjiang were not allowed to operate.

In addition, there are a group of merchants under the banner of brand shoes and clothing, in fact, only to produce some clothes and shoes, and print a logo.

In some small commodity wholesale markets in the city, the reporters saw that some shops were stacked with bundled Hongxing Erke and Anta brand sportswear. When reporters asked about the source of these products, the clerk claimed that they were processing by themselves, and they could produce whatever brands the buyers wanted.

Reporters learned from the Municipal Industry and Commerce Bureau, in Shishi, Jinjiang, Luojiang and other places have dealt with the "imitation brand" Shanzhai sports shoes and clothing manufacturers.

In December last year, Shishi industrial and commercial bureau in the city's Nanyang Road, Zhang's production and business premises, seized illegal use of well-known sports brand trademark clothing 11430 pieces, the value of nearly 3 million yuan.

In February this year, the Luojiang Municipal Bureau of industry and Commerce seized 1900 pairs of sports shoes, marked with famous sports brand trademarks, at a shoe factory in Xinmin village, Majia town.