Home Textiles Win Win: Win In "Super Value"

The value of "very 6 plus 1" is greater than "7".

Nowadays, almost all home textile brands are defined in this way.

Since the purpose of increasing the number of packages is to create more sense of value from quantity, how can you plan your package so that consumers can feel more value? More importantly, let consumers feel that your suite is more valuable than other brand suite! Because consumers like to buy things like this ratio and buy the most affordable products. To surpass other brands, we must pay attention to the two words of "feeling", not necessarily true value, but to make consumers feel more value! How do we create this "extra sense" that does not increase cost?

For example, to make a few articles on naming, for example, the seven piece is changed to "very 6 plus 1"; why not directly call it "seven sets" and add a "very 6 plus 1" to it? Because 6 plus 1 is greater than 7, you may say, pupils know 6 plus 1 equals 7, how can it be greater than 7? Many brands of drinks are appealing for "another bottle". Watsons's regular play is also "plus one yuan, more than one piece". The TV direct selling invariable magic trick is also the last "send again and again", the purpose is the same, it makes people feel that the number is increasing, too value! It feels like "giving away", feeling that it has made a big bargain! It's very simple. It only needs to be packaged.

If I say so

Here, we assume that the very "6 plus 1" suit is such a combination: "6" refers to the six sets of conventional silk (sheet *1, quilt *1, pillow case *2, cushion cover *2), "1" refers to an additional gift of silk pajamas, individually packed.

In terms of product pricing, a competitive pricing model can be adopted. First, the price of six sets of silk sets of other competing brands should be studied first. If other brands do not have similar packages, they will be better.

As far as possible, the price should be set on the bottom line of the main competitive brand. It is best to set the price at 6000 yuan, and maintain the consistency with the promotion theme of 6 and 1. Let's take the unified pricing of 6000 yuan as an example to explain the promotion mode.

"Very 6 plus 1" same purchase

When it comes to group buying, it seems that it is group buying only for enterprises, institutions and government departments.

"Very 6 plus 1 shopping promotion mode" is a pioneering 7 person purchase, is a small group buying.

"Two people walking together, one person free", have you ever heard of such a hot pot buffet?

The "6 plus 1" shopping promotion theme can be set as "seven people share the same purchase, one person is free, seven people share the same purchase and send one more."

Specifically, how should we organize it? Very 6 plus 1 with the same purchase refers to one person leading to contact the other 6 people, together with your shop to buy a very "6 plus 1" suit.

When you buy alone, you can only get six pieces, but no gifts. What do you mean by "seven people buying together, one person free"? When 7 people buy a very "6 plus 1" suit at the same time, your salesperson only needs to use seven card cards from 2 to 8 to determine who will be lucky to get free treatment. It is very simple to let 7 clients choose a figure in the range of 7 to 8, but not to repeat the number. After selecting the number, let the customers together decide a free number. Finally, the salesperson is responsible for shuffling the cards, the customer draws a card and the free number of people can enjoy the free treatment. "Seven people buy together, send one more". It means 7 people together. Everyone can get a silk pajamas, so that everyone can benefit from it.

"Seven people buy together, one person is free", with each set of 6000 yuan to calculate, then, equal to 6 people each take out 1000 yuan to pay for the free customer, just like the lottery, a group of people's small money has made the first prize millionaire, but everyone who buys 2 yuan lottery ticket feels that he is the lucky one, all are aiming at the 5 million first prize. Similarly, 7 people who buy the same person will also think that the person who won the free honor is not himself.

From your point of view, the actual selling price of a very 6 plus 1 package is 5000 yuan per set, but it sells 6 sets at a time, and the total sales amount is 30 thousand yuan.

　　那個獲得免費待遇的客戶，就感覺賺了大便宜，也就獲得了大驚喜，自然對你的品牌產(chǎn)生了無限好感，因為嘗過了甜頭，自然也就會變成一個守株待兔者，希望再次品嘗這種甜蜜滋味，這個客戶也就變成了你的“VIP”客戶，也可說是粉絲;此時，你的售貨員要及時把這位“VIP”客戶的詳細(xì)聯(lián)系方式記錄下來，由銷售員促動其再去組織另外的7人同購小組，并向其暗示，如果再來的時候，如果沒有獲得免費的待遇，仍然可以享受“買一送一”的優(yōu)待，等于變相免費了，這樣，就把這個“VIP”客戶變成了你的免費推銷員!而你呢?也沒有什么實際損失，因為按照50%的利潤率核算的話，等同這個“VIP”客戶，在第二波的時候，花了6000元，按成本價買回了兩套，平帳，你免費雇了一個編外銷售員。

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The starting point of this 7 person promotion mode is on the "VIP" customer. However, in order to avoid the suspicion of pyramid selling, this "VIP" customer will try to use only one time at most and not more than three times. This is a probability of three, but the "VIP" customer has not disappeared, but has been replaced by another person, because when the first "VIP" customer again organized the next 7 people to purchase the group, there would be a new "VIP" customer, and the probability that the "VIP" customer would get free treatment again would not be very high.

Because when you get to the third wave, you get a new one! But your income is coming and going, because the birth of every new VIP customer will bring new sales. The only difference is that in the second wave, the most likely case occurs. The original "VIP" customer buys one get one, flat account, and another newly generated "VIP" customer is completely free. At this time, your actual sales amount is 5 times 6000 yuan, or 30 thousand yuan, of which one person is free, and the sales amount is 24 thousand yuan, and the average price is 5 sets, which is equivalent to the actual price of each set is 4800 yuan (this is your actual price). In this way, you can basically avoid the suspicion of multi-level pyramid schemes.

By analogy, the new "VIP" will then organize the new 7 person purchase team, and the original "VIP" will be profitable.

The "VIP" has gained substantial real benefits from you, and is naturally willing to speak well for you, to be your representative or testimonial. For this reason, these "VIP" can be fully utilized as a witness to prove to other people. You can regularly print out pictures, send photos of these people, and other information, and send them to other customers who have the intention to buy them. Customers can prove it to their customers. It is more believable. Customers can help themselves to say a word, which is better than bragging ten thousand sentences. Amway has been using others such as crown ambassadors, diamonds, emeralds and other successful people to stimulate others' aspirations, and insurance has always been pulled by performance pacesetter. Are these "VIP" eliminated? I have said that all the marketing problems that need to be addressed are trust issues.

People need a frame of reference. They need an example. They can make money when you see others doing your brand.

"Very 6 plus 1" in the same way of purchasing organization.

Some of the less powerful customers want to make the big bargain, but she may have only attracted 3 people to join in, and she has struggled to recruit 7 people. What should I do? At this point, your sales team will play a role. A great part of their time will be spent on the "7 person". For example, a customer can only recruit 3 people, while the customer can only recruit 4 people, so your salesman's job is to make a group of 7 and two groups A and B.

This mode is not afraid of consumers making money, because the more customers they earn, the more sales they bring to you. They are all very happy. Even if conditions permit, they deliberately try to make some VIP customers get more free treatment, especially those who have broad and able opinions.

Red top businessman Hu Xueyan often hangs on the lips of a sentence: "eight jars and seven covers, cover the cover to go not to help", here, the jar is the cause, the lid is the cause of development funds; the farfetched point, pferred to the seven people to buy together, the jar is the customer, the cover is a worker.

In fact, the promotion method of this 7 person purchase is analogous to artificial rainfall. If the analogy is similar to artificial rainfall, the "VIP" customers are very similar to the "silver iodide" which acts as a catalyst and coagulant. Silver iodide will coagulate the numerous water mist particles around it and turn it into a big drop of water. It is also the rain! "VIP" also condenses the surrounding needs and becomes a group of seven people buying together.

As for why seven people? Because a person can contact and mobilize the limits of acquaintances at one time, probably 7 people, more people, dizzy and tired; another reason is that when a person gets free treatment, she only gets a little happiness, but if she gets the same free treatment in front of 6 other people, the sense of pride and joy that she gets is far more than a person's "steal pleasure", because everyone is not an isolated island, they all live in the eyes of others.