China'S Outdoor Sporting Goods Are Still Dominated By European And American Brands.

2011/6/7 9:00:00 97

??? 日本語(yǔ) Fran?ais English 中文

Sportswear European And American Brands

After 2009, China's outdoor

Sportswear

Local products

brand

Rise,

market

With fierce competition, the number of outdoor outdoor apparel products brands began to slow down.

China's outdoor sporting goods market has 5 brands from all over the world. In 2009, there were 138 European brands, 117 North America, 20 Asia, 10 Oceania and 1 South America.

Foreign brands firmly occupy the high-class market, and their professionalism and quality assurance are recognized by high-ranking consumers. Their sales remain at two digit growth rates.

European and American brands take the lead in quantity, while the United States, Italy and Germany rank the top three, and Asian brands dominated by South Korea are also increasingly active.

The United States, Germany, South Korea and other countries have relatively average product categories and more reasonable.

product line

Structure.

In contrast, Italy has an advantage in footwear products, while Spain is in accessories and equipment, which is closely related to the traditional strengths of all countries.